PROFESSIONAL EXPERIENCE

Confidential, Irving, TX 2007- Present Sr. Online Marketing Associate, Innovation Team Develop and implement online marketing strategy for acquisition and retention efforts for consumer innovative products.

• Manage development of web tools and ecommerce functionality including UI experience, business requirements, wireframe development, web roadmap and tagging strategy.
• Identify and develop initiatives to increase product transactions including mobile marketing, email campaigns, microsite development, banner campaigns, SEO, partnership marketing and interactive tools and functionality.
• Develop and maintain content on txu.com.
• Team lead for prioritization of IT releases including new functionality, defect fixes and testing.
• Developed and maintain reports for campaign and website traffic.

Sr. Online Marketing Associate, Business Markets Developed strategy for redesign of txu.com including business markets content, functionality and systems integration.

• Revamp of company website increased business content by 683% percent
• Developed online strategy in support of business marketing programs for acquisition and retention by developing business tools, landing pages, micro-sites and SEO campaigns
• Responsible for driving viable business leads to txu.com- increased leads by 257% in 2008
• Team lead for CRM systems migration to SAP – reduction of three systems to one.
• Managed reporting for website traffic and campaign results

Confidential, Irving, TX 2006- 2007 Sr. Marketing Communications Manager, Consultant Develop communication strategy and manage integrated advertising campaigns for regional acquisition and retention efforts supporting consumer DSL and bundled product offerings.

• Lead external advertising agencies and cross-functional team in creative development, project timelines and budget
• Responsible for interpreting marketing intelligence (competitive, research and customer buying habits) to formulate the best messaging strategy and tactics based on market and competitive dynamics/need
• Recommend targeting, creative and messaging testing strategies in order to improve response and sales objectives
• Managed campaign reporting metrics

Confidential, Southlake, TX 2006 Online Marketing Manager, Consultant Managed agency in regards to creative development of online consumer campaigns including banners, text links, email newsletters and site sponsorships for nine LOBs and vertical markets.

• Teamed with LOBs to define online strategy in regards to creative development, messaging and url destination
• Managed project timelines to ensure units were live according to media schedules and sponsorship commitments
• Responsible for testing functionality of coded units
• Analyzed campaign results and optimized performance to ensure ROI objectives were on target

Confidential, Irving, TX 1998-2005 Marketing Manager, Conference Connections (Voice Conferencing Product- National Product Launch) Developed quarterly business marketing plans, including strategic direction and implementation of acquisition and retention programs consisting of direct mail, print, sponsorships, online campaigns and public relations. Ensured all projects were completed according to budget and timeline. Responsible for generating $20MM in annual revenue.

• Led cross-functional team in development and execution of marketing programs and represented Product Management in the Go-to-Market process
• Defined campaign targeting criteria and managed lead list development
• Measured and reported marketing program effectiveness weekly in order to achieve monthly revenue objectives
• Managed creative development of customer communications including collateral, fulfillment and online materials
• Managed annual marketing budget of $3MM

Marketing Communications Manager, Consumer Mass Markets Developed communication strategy and managed quarterly acquisition advertising campaigns for consumer products. Managed advertising agency in regards to strategic and creative development, timeline and budget.

• Managed national advertising campaigns and promotional sweepstakes for existing and new product launches ranging from individual features and products to bundled services
• Executed approximately three direct mail campaigns per quarter averaging 11MM total quantity
• Managed creative development (30 executions per medium) and media schedules for TV, radio and print
• Exceeded 1Q01, 2Q02, 1Q03 campaign goals by 116%, 12% and 27% respectively
• Developed weekly campaign analysis and results report for management
• Managed annual marketing communications budget of $40MM

Sales Channel Analyst, Superpages.com

• Provided pre and post sales support for national sales.
• Supported eight sales reps in achieving year-end sales goal of $1MM
• Identified potential customers and developed client proposals
• Tracked client's internet campaigns which consisted of 47MM Superpages.com users per year

Confidential, Dallas, TX 1995-98 KDFW FOX 4, Local Sales Coordinator Assisted three sales reps with account management and aided in the success of achieving monthly sales goal of $300K.

• Identified and negotiated inventory and rates with media buyers and medium size businesses
• Managed promotional contracts for the Dallas Cowboys and Dallas Stars
• Managed sales contracts, ensure inventory ran on scheduleand coordinated trafficking of commercials and production

Confidential, Continuity Coordinator Managed four regional networks in regards to trafficking of national and local advertising and promotions for NBA, NHL, MLB and collegiate programming.

• Coordinated production requirements with advertising agencies, clients and sales staff
• Managed advertising schedules and media inventory of commercials for 200 advertisers

Confidential, Dallas, TX 1995 Promotions Coordinator Managed corporate sponsorships with Dallas Mavericks, Texas Rangers and Dallas Sidekicks including contract negotiations, promotions and celebrity appearances.

• Developed and supervised 12 monthly in store promotions and special events
• Negotiated talent fees and wrote copy for print and radio advertisements

Confidential, Irving, TX 1994 Account Executive Managed public relations efforts for Emmitt Smith including scheduling of national and local media requests and public appearances.

• Managed two national charity events including negotiation of trade sponsorships, public relations, logistics, national celebrity appearances and volunteers – events raised $100K each, trade sponsorships valued at $30K

INTERNSHIPS

1993Confidential- Marketing Intern, Dallas, TX 1990-1992 Confidential- Sports Information Dept. – Student Assistant,Lubbock, TX 1992Confidential- USA Hockey- Public Relations Intern, Colorado Spring, CO

EDUCATION B.A.- Public Relations- Major, Marketing- Minor