Marketing Analyst Resume

SUMMARY OF QUALIFICATIONS

Highly creative business professional with a well-developed ability to analyze work-flow and streamline procedures
Strong ability to build trust and develop relationships with customers and vendors
Quick learner with outstanding work ethic
Proficient with many computer and software applications
E-commerce and database management experience
Nationally recognized CRM database manager

Key strengths: B2C & B2B Marketing Database Management Purchasing
Project Management Supplier Chain/Logistics Management Training

WORK EXPERIENCE

Confidential, Michigan 09/09 to 12/11
Dealer Marketing Analyst

Worked with vendors to produce materials for General Motors and Chrysler dealership use
Worked with dealerships to develop and improve dealership activities related to common customers
Developed dealership and corporate charities
Project manager for dealer charity requests and opportunities
Developed/managed new nationwide leasing program
Developed new marketing channels for common dealership customers
Developed reward system for best selling dealers

Confidential,Dealer Products & Services, Southfield, Michigan 10/07 to 9/09
Marketing Analyst

Created and managed DP& S materials fulfillment eStore
Streamlined the development process of brochures and forms
Created and managed Vehicle Service Contract rate book production
Created and managed Vehicle Service Contract digital interactive price book CD
Helped eliminate $1.5 million from Marketing Support budget
Work with and developed relationships with ADP, Reynolds & Reynolds, MenuVantage, and Quorum
DP& S Marketing representative on the Dealer Management System Integration team (DMSi)

Confidential, Wixom, Michigan 5/01 to 10/07
Marketing Coordinator/CRM Manager

Created and manage an award winning, nationally recognized CRM Database with over 125,000 contacts and 27,000 companies, including all company interactions and sales force activities
Project Manager for all promotional events, advertisements, brochures, and commercials
Assistant Sales and Activity Manager for sales force of 15
Point of contact for over 75 suppliers
Manage strategic relationships with existing client accounts and developed potential future accounts
Designed customer promotional discount program which increased web sales by 200% and tripled unique website visits
Designed, developed, and managed newspaper, yellow pages, Internet, telemarketing and direct mail advertisements
Increased Alta Lift’s customer satisfaction survey return rate from 12% to 42%
Developed trade show and online seminars
Conducted database and computer training for all staff employees
Wrote and produced television commercial
Manage, including website development, analytics, and online catalog sales
CSM Administrator for NACCO Material Handling & Maritz Research for the state of Michigan from Feb. 2002 to Feb.2004

Confidential, Wixom, Michigan 7/00 to 5/01
Assistant Sales/Purchasing Coordinator

Procurement agent for inventory and customer orders – Purchasing over $25,000,000 a year
Manage stock and customer orders throughout the state of Michigan, including demos, equipment transfers, and delivery
Designed and developed a customer information database
Designed and wrote customer quotes and contracts for assets over $50,000,000 a year
Streamlined quote procedure from 2 hours to 15 minutes
Handled lease documents and finical information on customer orders
Managed open quotes and lead process for sales team
Contact person for 20 sales representatives. Responsible for processing quotes, ordering of products, and follow through of customer orders, from inception to completion
Delegate responsibility to service managers at eight Michigan service centers for the completion and shipping of customer orders
Competitive price analyses for material handling equipment and accessories
Arrange financing with lease companies, verify lease rates and execute lease documents
Maintain corporate equipment inventory including maintenance, orders, and past history
Processor of all purchase orders, work orders and invoices for sales department
Conduct nationwide truck searches for specialized customer orders and coordinate delivery dates

EDUCATION
Bachelors of Business Administration in Management

COMPUTER SKILLS
Advance knowledge of the following programs: Win 95/98/XP/7 MS Word Adobe Photo Deluxe
OnContact CMS MS Excel Adobe Acrobat
HTML Outlook MS Access
MTA SQL MS Power Point

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