Principal Consultant Resume San Francisco, CA - Hire IT People

SUMMARY:

Over fifteen years of strategic responsibilities in marketing operations, analytics, and demand generation for leading brands in both B2B and B2C.
Created and executed online marketing strategies at Confidential, Confidential and Act - On Software.
Formulated quarterly and annual marketing plans and ROI-focused budget allocations at Confidential, Confidential, and Confidential .
Created cross-selling/marketing programs between Confidential and PayPal that generated an estimated $10M a year.
Grew customer retention almost 50%, generating sales placing Confidential, a leading SaaS application, in the Inc. 500 for three years.
Reduced quantity of new leads at Act-On by 30% while keeping pipeline production the same through advanced analytics and budget reallocation.

TECHNICAL SKILLS:

Soft Skills: Experienced in identifying and building strategic relationships internally and externally; ability to influence at all levels of an organization; strong analytical skills with attention to detail; excellent oral, written and presentation abilities; skilled at balancing the needs of multiple constituencies and deadlines; decisive; passionate about creating compelling, innovative products and services.

PROFESSIONAL EXPERIENCE:

Principal Consultant

Confidential, San Francisco, CA

Responsibilities:

Customer success SaaS company: Currently leading webinar and PR/co-marketing initiatives with focus on lead generation.
Leading cloud security company: Guided marketing panning and budget allocation efforts. Helped revise demand generation strategies for better leads and funnel conversion. Planned and implemented Net Promoter efforts.

Director of Marketing Performance

Confidential, San Mateo, CA

Responsibilities:

Responsible for quarterly marketing strategies and allocation recommendations for $1.5M quarterly budget for channels based on ROI. Pioneered a framework to translate marketing plans to day-to-day agile plans.
Recommended new pricing plans and annual pricing revisions. The most recent pricing plan recommendation increased ARR by 20%, resulting in significant improvement to the bottom line.
Mapped lead flow and implemented improvements to ensure each lead realizes its full conversion potential. Effort reduced lead requirement by 30%, allowing focus on higher-quality leads.
Formulated referral partner strategy and created pricing proposal for application partnership.
Responsible for evaluation of Net Promoter Score (NPS) survey results, recommending changes to further increase customer loyalty. Oversaw management of customer loyalty and advocacy platform and contributed to initiatives reducing customer debookings.

Confidential, San Francisco, CA

Head of Product Management and Marketing

Responsibilities:

Created product requirements document and hired and managed an offshore development company to create the product.
Developed marketing plan and used a combination of search engine marketing, inbound marketing, email campaigns, and low-cost guerilla marketing campaigns to grow to over 11,000 registered users.

Confidential, San Francisco, CA

Director of Marketing

Responsibilities:

Planned and managed online and direct marketing programs and executed high volume email campaigns to build database.

Confidential, San Jose, CA

Senior Manager, Loyalty Marketing

Responsibilities:

Managed full lifecycle of online incentives campaign including strategy, planning, implementation, analysis and executive reporting.
Contributed to high levels of customer satisfaction by anticipating and troubleshooting of issues.
Managed budget of $20M a year.
Directed a cross-functional team of 10 focused on surpassing sales objectives.
Implemented cross-selling and cross-marketing efforts generating $10M in annual revenues.
Managed $300M annual marketing budget for Confidential USA.
Lead analyst for major marketing budget planning efforts including evaluation of marketing mix and ROI.
Led analytic evaluation of Net Promoter Score (NPS) loyalty framework and presented to executives including the CFO. The framework was adopted by Confidential .
Managed two reports - one business manager and one analyst intern.

Confidential, Mountain View, CA

Head of Product Management and Corporate Development

Responsibilities:

Recruited to drive creation of service from concept to a fully working prototype. Responsible for generating interest in venture and angel capital community. Managed six-person software team.
Created business plan, product requirement documents, and patent application.
Presented to major players for funding, including top venture capital firms, Google, and Band of Angels, where pitch was chosen as a finalist.

Confidential, Mountain View, CA

Senior Product Manager

Responsibilities:

Guided repositioning of the company’s legacy subscription-based product to license-focused, B2B product. Collaborated with engineers, sales managers, and marketers.

We provide IT Staff Augmentation Services!

Principal Consultant Resume

San Francisco, CA

We'd love your feedback!

Resume Categories

Client Services

Job Seekers

Visa Sponsorship