OBJECTIVE:

• To secure employment with an organization where my knowledge and experience will be embraced as an asset and contribute to the company’s continued growth and success as well as my own. I’m seeking an opportunity that offers challenge, financial rewards, stability, growth and an opportunity to utilize the skills I’ve acquired in sales, advertising, management, customer service, retail or a combination of these skills.

SUMMARY:

• An accomplished and results - driven Sales Professional with over 10 years sales experience focused on Sales and New Business Development. Expertise in Account Management, Customer Retention, Account Growth and Project Management. A proven ability to interface with middle level management, upper level management, small to medium sized business owners and CEO’s.

WORK EXPERIENCE:

Direct Mail Specialist

Confidential (Irving, TX)

Responsibilities:

• I m charged with growing business by identifying and developing new market opportunities, initiating action plans to approach and secure new business. I also, prospect for new customers via telephone and cold call door to door. In addition, I assess the needs of prospects and present solutions - oriented marketing campaigns to help businesses accomplish their marketing goals and objectives.
• Uncovering business needs and positioning solutions, estimating and measuring the Return On Investment to ensure a satisfactory return on the client s advertising are also part of my responsibilities. I m also responsible for new business development as well as maintaining the existing account base. Assessing clients/prospects marketing needs, developing and presenting strategic written and oral marketing plans to clients/prospects that allow them to accomplish their desired marketing bjectives are part of my duties. Utilizing a consultative sales approach and proven ability to create the right strategic plan for clients/prospects, I strategically introduce new marketing concepts/techniques designed to accomplish their marketing objectives. My duties also, include advising clients on effectively utilizing their databases; capturing data, utilizing data, database modeling/profiling and response analysis to enhance direct mail response and conversion rates.
• Building relationships based on delivering value by uncovering business needs and positioning solutions allows me to utilize consultative selling approaches and process driven selling techniques that are designed to sell solutions, not products. I also familiarize, gain a thorough understanding and actively use marketing/collateral materials to inform and provide clients/prospects with pertinent data to develop measurable and relevant media campaigns to reach their most desirable consumers. In addition, I manage and evaluate the client needs to ensure continued client satisfaction and marketing results.
• As a Direct Mail Specialists, I m also responsible for meeting all deadlines to ensure efficient production and timely distribution of Confidential s media products and services. In addition, I continually keep abreast of competitive media and take the necessary steps to minimize their influence with our clients.
• Consistently developing strategies and executing on those ideas to enhance lead generation/prospecting efforts Demonstrated initiative and self-management skills Diligent go-getter attitude with the flexibility to mix up daily telephone and door- to-door prospecting
• Effective communication and client presentation skills
• Demonstrated persuasive communications capabilities
• Prospecting skills - high level cold calling to qualify and close new accounts/non-advertisers Sales hunter, a person who will pound the pavement, hit the phones, do what it takes to find and get the sale Comfortable developing and implementing new and innovative campaigns
• Recent experience at consistently meeting and exceeding revenue quotas
• High energy, results driven attitude
• Reliable transportation

Media Consultant (Inside Sales)

Confidential (Irving, TX)

Responsibilities:

• Demonstrating the value of the Yellow Pages (print and on-line), Direct Mail, Social Media, Search Engine Marketing, Mobile Websites and the Internet to new and existing small to medium sized businesses via phone consultation are my primary responsibilities. My key responsibilities include calling on new and existing clients to discover their advertising and marketing needs and objectives, realize advertising/marketing opportunities, design advertising programs for these customers, enhance retention of existing customer and target profitable customers for the clients.
• As an Inside Advertising Sales Representative I consultant with businesses primarily over the phone to formulate strategies to help new and existing clients grow their businesses and increase sales and profits by utilizing the complete array of advertising services offered by Super Media. Utilizing needs assessment techniques in unison with my marketing, sales and advertising experience I consult with new and existing clients to develop advertising and marketing strategies, sell new advertising programs, protect and increase existing advertising programs and minimize downgrades and cancellations.
• Making daily sales calls to my assigned list of revenue accounts and aggressively utilizing strategies designed to activate renewals of existing advertising, organizing/prioritizing work to meet company goals/deadlines are part of my duties as a Media Consultant. I’m also responsible for making sound advertising recommendations and presenting the benefits associated with my recommendations using visual aids (Gallup studies, Heading Projection Reports, & The Platinum Presentation) and other sales aids that are tailored to illustrate the return on the advertiser’s investment in their advertising program.
• Prospecting skills - high level cold-call prospecting to qualify and close new accounts
• Rated the #2 Media Consultant in overall sales performance within 4 months (call center of approximately 300 Media Consultants)
• Consistently ranked in the top 10 Media Consultants in overall sales performance
• Consistently meeting and exceeding revenue quotas
• Recognized for achieving sales that qualified me for Super Media’s prestigious $1000.00 a Day Club within 4 months
• Consistently maintained an above average percent to budget ratio

Convenience Store Manager

Confidential (St. Louis, MO)

Responsibilities:

• Contributing to the success of Confidential & Confidential, Inc., by executing the daily operations/business functions of the convenience store/fuel operations in accords with established company policies, standards and procedures. I’m responsible for managing all phases of the store’s operations. I also manage and control the operations of the store to ensure that company standards are consistently met. Executing the business plan and associated programs to deliver the desired sales and profit results, while maintaining good quality customer service.
• Recruit, and develop Sales Associates to achieve maximum results. Manage the operations of the C-store to ensure inventory is ordered accurately and received in good condition. Merchandise and manage the store’s inventory to ensure a clean, neat, and easy shopping environment. Ensuring that the store is properly stocked and maintaining tight control of all inventory items.

Assistant Manager

Confidential (St. Louis, MO)

Responsibilities:

• In tandem with the Store Manager I was responsible for spearheading the growth, profitability and development of the convenience store, fuel operations and staff at Hilltop Confidential under the auspices of Confidential, Inc., / Confidential . My essential duties included, staffing and performance evaluations, administrative paperwork, maintaining/monitoring the appearance and cleanliness of the facility's interior/exterior and supervising the daily upkeep of the store. Performing daily competitor surveys to establish gas prices, checking fuel inventories and fuel pumps daily to ensure they meet required operational standards
• . I contributed to the success of Confidential, Inc., / Confidential by assisting the Store Manager in the execution of the daily operations/business functions of the convenience store/fuel operations in accords with established company policies, standards and procedures authorized by Confidential, Inc., / Confidential and Confidential Corporation.

Sales Associate

Confidential (St. Louis, MO)

Responsibilities:

• Regarded as one of the fastest, most accurate and most experienced cashiers in the store, I quickly and accurately process orders at checkout while developing rapport with customers so they enjoyed a fast, pleasant and hassle-free shopping experience. Demonstrating exceptional service to customers in a team oriented environment by utilizing suggestive sales techniques are part of my responsibilities. My duties also include selling food, beverages, cardsapparel, novelties, gasoline, oil products, over the counter medications and lottery while adhering to state laws regarding the sale of tobacco and lottery products.

New Business Development

Confidential (Pompano Beach, FL)

Responsibilities:

• Consistently grew advertising sales revenue and the territory.
• Presented additional marketing opportunities to established accounts and developed new accounts.
• Identified and qualified prospects and suspects to call on and established long-term business relationships.
• Cold-call prospecting via phone/person to continually build a strong sales pipeline of revenue producing opportunities.
• Responsible for denying/approving credit by analyzing detailed credit applications.
• Generated profitable revenue and met or exceeded projected sales.
• Established and serviced a diverse account base of advertisers.

New Business Development Director

Confidential (Sanford, FL)

Responsibilities:

• As the Director of New Business Development at Confidential I reported and worked closely with the President/CEO in assigning the growth of the company through systematically analyzing opportunities conducive to the company’s growth and expansion. My primary responsibilities included working with the President/CEO to evaluate new product concepts, develop marketing plans for new products/services, researching, testing and executing new product/service concepts. Under the direction of the President/CEO I spearhead the marketing efforts and creation of new divisions/profit centers to produce additional revenue streams designed to offset current printing, paper, production and postage costs through maximizing usage of existing resources and personnel.
• In tandem with the President/CEO, I’m also responsible for identifying and implementing the most important marketing opportunities available to Confidential and ensuring that the creation of the new divisions/profit centers are structured so that profit maximization occurs. Additional responsibilities include utilizing house files and databases, existing equipment, resources, personnel and departments to achieve profit maximization.
• In addition, I initiated and lead the development of web-based marketing activities, worked closely with departments and web-pages hosts to accomplish the marketing/development of web-based products. Analyzing and developing fulfillment programs, non-competitive insert programs or ride-along product/literature offers, new programs which enhanced the existing direct mail/direct response programs using psycho-graphic profiling products or advertising mediums and new distribution techniques/channels which reduce or eliminate printing, production and postage expenditures are also part of my responsibilities.

Account Executive

Confidential (St. Louis, MO)

Responsibilities:

• Employed as an Account Executive - New Business Development at Words & Data (headquarters in Lenexa, KS with a branch office in St. Louis, MO). I was responsible for new business development as well as maintaining the existing account base. Assessing clients/prospects marketing needs, developing and presenting written and oral strategic direct mail marketing plans to clients/prospects that allowed them to accomplish their desired marketing objectives.
• Utilizing consultative selling, I introduced new marketing concepts/techniques designed to accomplish their marketing objectives. My duties also, include advising clients on effectively utilizing their databases; capturing data, utilizing data, database modeling/profiling and response analysis to enhance direct mail response and conversion rates.
• I also served as the liaison between clients, advertising agencies and external vendors to ensure the maintenance of the client’s image, quality guidelines, production standards and mailing schedules. Responsible for acquiring a keen understanding of the clients marketing goals and objectives, developing and presenting written/oral marketing plans, writing copy, list acquisition, developing creative concepts and production coordination.
• I also worked with our account team and creative staff to develop and enhance direct mail marketing campaigns for clients through providing direct mail consultation which includes list selection, list segmentation, database building, database profiling and analysis strategies, data capturing strategies, database marketing, copywriting, creative concepts, production specifications and production coordination.
• My duties as an Account Executive - New Business Development also included setting up the St. Louis branch office, conducting market research, implementing marketing strategies and achieving objectives essential to opening an office in a highly competitive direct mail market. In addition, I established and serviced a very diverse account base including financial, automotive, publishing, entertainment, hospitality, healthcare, retail, consumer goods and insurance marketers.

Registered Representative

Confidential (St. Louis, MO)

Responsibilities:

• My responsibilities included meeting with large businesses, small business owners, professionals and affluent consumers to review their financial goals/objectives. Conducting financial needs analysis, reviewing financial portfolios, making sound financial recommendations and initiating benefit plans with the appropriate coverage to accomplish the objectives of the client through utilizing a consultative sales approach were also part of the services I offered as a Registered Representative.
• I specialized in marketing life, accident, health, annuity and variable products to professionals, affluent consumers, small business owners and large businesses. Developed several “niche” marketing campaigns, direct mail campaigns, telemarketing campaigns and print advertising campaigns to streamline my sales efforts and enhance my production.
• In addition, I contributed to the growth of the agency by consistently developing new business premiums (life, accident, health, long-term care, disability, retirement plans, wealth-building plans, annuity and variable products). Each month I consistently produced exceptional sales results through the implementation of aggressive “cold call” prospecting programs and relationship marketing cultivation systems that also aided in maintaining high retention levels and writing sound business.
• Through utilization of the marketing campaigns I increased my division sales 75% - 150% over quota each month.
• Achieved revenue goals by meeting/exceeding assigned premium sales goals and generated profitable revenue.
• Received the Division Manager’s new sales rep in first 6 months.
• Consistently grew sales revenue and established and serviced a diverse base of clients.
• Presented additional insurance/investment products to established accounts and developed new accounts.
• Identified and qualified prospects and suspects to call on and established long-term business relationships.
• Cold-call prospecting via phone/person to continually build a strong sales pipeline of revenue producing opportunities.

Account Executive

Confidential (St. Louis, MO)

Responsibilities:

• My duties included selling printing, graphic design, data processing services, bindery services, mailing lists, addressing services, mail processing services, and coordinating direct mail campaigns. I serviced major and minor accounts, organized client instructions to be processed into job orders, entered job orders into the computer, typed correspondence, received and processed telephone orders, handled outside sales and in - house sales, met with clients to solve client grievances and procured pertinent information essential to executing the clients campaigns.
• I also coordinated projects with outside vendors such as printers, bindery shops, typesetters, public relations firms, business forms manufacturers and advertising agencies to maintain the scheduled completion dates and ensure quality work on projects being subcontracted by our firm and on projects contracted by our clients to these vendors.
• I was responsible for performing profiling and market segmentation of the Standard Metropolitan Statistical Areas and initiating programs to ensure list accuracy. Conducting research, providing detailed demographic and psycho-graphic studies were also part of my responsibilities. I also acted as liaison between our clients, list managers and list brokers, maintained in-house lists, interfaced with the data processing department to accomplish list maintenance, merge/purge, feathering, geo-demographic coding and list compilation.
• I have a profound knowledge of the list brokerage industry, list management procedures, database marketing, database management, list compilation and list rental procedures. I brokered list, secured list rental discounts and agreements, performed list selections, list analysis and market penetration analysis.
• Within 6 months I established myself as the leader in new accounts sold by prospecting advertisers in various directories and media.
• Through prospecting I increased the billings of the Mass Marketing Department and added additional clients to the existing account base.
• Developed effective sales literature to aid in cold call prospecting, customer retention and reactivating dormant accounts.
• Serviced major and minor accounts and oversaw the production of all types of Direct Mail advertising promotions and analyzed results.
• Conducting research, providing detailed demographic and psycho-graphic studies were also part of my responsibilities
• Responsible for performing profiling and market segmentation of the SMSA s and initiating programs to ensure list effectiveness.
• I brokered list, secured list rental discounts and agreements, performed list selections, list analysis and market penetration analysis.
• Implemented direct mail campaigns (writing direct mail copy, designing mail packages, account management and list selection).
• Maintained current census data, Carrier Route Information Systems (CRIS) data and implemented the usage of these products.
• Geo-demographic coded lists, maps, tapes and computer printouts.