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Lead Product Manager, Strategy And Analysis Resume

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El Segundo, CA

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SUMMARY:

  • Product and Marketing professional with strong background in Analytics and Data Science. Experienced in blending technology, quantitative analysis and research to drive digital engagement and monetization growth.
  • Product Strategy, Growth Marketing & Online Analytics
  • Technology Media/Consumer Products, eCommerce & Digital Advertising

TECHNICAL SKILLS:

TOOLS: Adobe Analytics, Adobe Target, Adobe Audience Manager (DMP), Dynamic Tag Management (DTM), Google Analytics, Optimizely, Tableau, Excel, SPSS, STATA, SAS, R, SQL (Oracle/Teradata), Python, Facebook Manager, Google (Ads, Marketing Platform, Ad Manager), JIRA, Confluence, Agile/Scrum product development.

PROFESSIONAL EXPERIENCE:

Confidential, El Segundo, CA

Lead Product Manager, Strategy and Analysis

Responsibilities:

  • Leverage data on 150M wireless, video & broadband users to ideate, develop and ship new digital products
  • Develop actionable growth strategies to exceed product/streaming adoption, engagement and revenue goals
  • Identify growth opportunities, get stakeholder buy in & lead research/business case to validate new initiatives
  • Lead cross functional team to execute product roadmap & use product/industry data to define success metrics

Confidential, Los Angeles, CA

Senior Manager, Online Growth

Responsibilities:

  • Transform web & native mobile app into #1 growth driver by sales volume for $14B internet/video business
  • Plan/implement product, marketing & analytics initiatives to drive user acquisition, engagement & retention
  • Own eCommerce (web/iOS) product roadmap/features backlog & run hypothesis - driven A/B testing program
  • Partner with UI/UX, Engineering, Analytics & Marketing to launch and iterate eCommerce product features

Confidential, El Segundo, CA

Product Manager, Revenue Growth

Responsibilities:

  • Evolve online movie rental monetization model to improve user experience, increase engagement & revenue
  • Ideate, validate, prioritize & develop new product features to monetize (web/mobile) streaming subscribers
  • Implement statistical modeling to analyze engagement & prioritize feature backlog based on user story value
  • Establish & execute experimentation roadmap to identify and validate new revenue optimization opportunities

Confidential, Los Angeles, CA

Manager, Data Science - Digital Analytics

Responsibilities:

  • Responsible for determining how customers find, purchase and interact with our digital subscription products
  • Implement Adobe and Google Analytics to measure online user behavior and quantify site/app performance
  • Apply multivariate statistics to analyze digital marketing, segment customers & develop targeting strategies

Confidential, Los Angeles, CA

Sr. Analyst, Data Science - Digital Analytics

Responsibilities:

  • Design and implement framework to measure, analyze & report on digital marketing/product A/B testing
  • Define KPIs and create dashboards to track and report on digital marketing and eCommerce performance
  • Apply statistical analysis to model user behavior, segment customers and predict acquisition/retention rates iProspect, San Diego, CA
  • Analyst, Data Science - Digital Advertising
  • Develop and interpret marketing attribution models to quantify incremental sales generated by media spend
  • Work with clients (Intel, Adobe) to measure/analyze results & design experiments to optimize marketing ROI
  • Use SQL and Adobe Analytics to extract/analyze large datasets of digital marketing and website performance

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