SUMMARY

• Strategic & Technical Consultant for Marketing Analytics with around 7+years’ experience.
• Looking forward to leverage the full range of my skills and experience in an exciting and challenging new work environment.

TECHNICAL SKILLS

Analytics Tools: ADOBE ANALYTICS, OMNITURE SITECATALYST, DISCOVER, ADOBE AD HOC, ADOBE DIGITAL MARKETING SUITE, GOOGLE ANALYTICS, WEBTRENDS

Tag Management Tools: ADOBE DYNAMIC TAG MANAGER, DTM, SATELLITE, SIGNAL, GOOGLE TAG MANAGER, ENSIGHTEN

Languages: JAVASCRIPT, HTML5, HTML, XML

Project Methodologies: AGILE, SCRUM, KANBAN, WATERFALL, RUP

Project Management tools: JIRA, ASANA

Databases: MS ACCESS, DB2, SQL SERVER, SYBASE, ORACLE

PC SKILLS: WORD, EXCEL, POWERPOINT, PROJECT, FLASH, SUBLIME TEXT, DREAMWEAVER, PHOTOSHOP, GITHUB, GOOGLE+, HANGOUTS, MAC, PC

PROFESSIONAL EXPERIENCE

Confidential - Dallas, TX

Consultant - Business Analyst

Responsibilities:

• Worked with web analytics team in the role of Omniture systems analyst for Omniture Site Catalyst tagging implementations.
• Working and understanding site catalyst tag management platforms.
• Develop and maintain Omniture Site Catalyst implementation processes and guidelines documentation.
• Create deployment guides to instruct web page developers to properly include appropriate calls to these tracking systems.
• Performing multi-channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
• Provided strategic and actionable recommendations based on the website analytics data to improve conversion rates, drive self- service usage and decrease operational costs.
• Handled Ad Hoc analysis and data requests. Integrated analytics for Omni channel campaigns with established data models.
• Improved segmentation tracking, implemented behavioral retargeting, and curated circulation of email campaigns.
• Managed marketing reporting, data modeling, and analysis using Excel, CMS, and Omniture tools for consolidated report generation.
• Work with cross-functional teams, including Merchandising, Creative and Product Management, to develop site improvement projects.
• Collaborate with development team to review and QA Omniture tracking and tagging on site, including feature updates, new feature implementation, to ensure data quality and measurable.
• Create custom reports to fulfill ad hoc requests.

Confidential - Oakland, CA

Consultant - Technical Implementation

Responsibilities:

• Prepared technical requirements in referring the business stakeholder requests, ensuring related applications and data models were consistent, with all requirements and strategies.
• Handled tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (GTM, DTM, Enlighten) across web, mobile, and offline properties.
• Executed entire project workflows from discovery, implementation, QA, UAT, to release.
• Presented an enhanced version of Google Tag Manager Analytics mobile SDK in iOS and Android mobile apps to automatically capture analytics data.
• Handled Ad Hoc analysis and data requests. Integrated analytics for Omni channel campaigns with established data models.
• Improved segmentation tracking, implemented behavioral retargeting, and curated circulation of email campaigns.
• Managed marketing reporting, data modeling, and analysis using Excel, CMS, and Omniture tools for consolidated report generation.

Confidential - Atlanta, GA

Consultant - Web Analyst

Responsibilities:

• Managed all Omniture tagging requirements, debugging and reporting as well as created weekly and monthly PPT reports for management and senior management teams.
• Automated monthly ecommerce performance analysis and conversion optimization reports using Omniture Report Builder transforming a 3-week process into just 2 days.
• This allowed for better communication across departments as well as improved business decisions execution.
• Executed the website analytics audit which helped write new and improved Omniture implementation requirements allowing for better reporting and management of the process.
• Implemented marketing channels attribution modeling to understand the optimal conversion source for all marketing initiatives and improve ROI.
• Set up A/B and multivariate tests using Google Content Experiments and Optimize to improve ecommerce funnel resulting in a 1.8% increase in conversion rate.
• Tagging with extensive SDR requirements including complex tracking of product purchases with multiple cart items, coupons, internal campaigns, user registrations, newsletter sign-ups, email & social sharing. Performed internal QA.

Confidential - Austin, TX

Consultant - Web Marketing Analyst

Responsibilities:

• Responsible for gathering, structuring, analyzing and reporting on web performance and marketing channels.
• Produce daily, weekly and monthly site performance reports and KPI dashboards with analytic reviews, including ROI, ROA retention, and engagement.
• Conduct deep dive analysis and leveraging data from multiple sources, including Omniture, database warehouse, and vendor dashboards.
• Work with cross-functional teams, including Merchandising, Creative and Product Management, to develop site improvement projects.
• Collaborate with development team to review and QA Omniture tracking and tagging on site, including feature updates, new feature implementation, to ensure data quality and measurable.
• Create custom reports to fulfill ad hoc requests.
• Proactively develop reports and monitor trends to identify testing opportunities improving site performances.
• Identified and evaluated new marketing opportunities and propose with actionable planning recommendations based on both internal and external data.
• Analyzed KPI performance, bid/budget management, campaign optimization and ROI Confidential the campaign, project and overall level.
• Provided weekly and monthly KPI reports, communicated findings based on available data set with website and marketing analysis and retention analysis.
• Executed and managed tactical components of integrated marketing projects and campaigns which includes paid search, affiliate program, SEO/SEM and email marketing.

Confidential - Stamford, CT

Solution Design Consultant - Adobe Analytics

Responsibilities:

• Worked with web analytics team in the role of Omniture systems analyst for Omniture SiteCatalyst tagging implementations.
• Working and understanding site catalyst tag management platforms.
• Develop and maintain Omniture Site Catalyst implementation processes and guidelines documentation.
• Create deployment guides to instruct web page developers to properly include appropriate calls to these tracking systems.
• Design and implement Omniture site catalyst JavaScript tags, defining VISTA rules, Segmentation, Processing Rules etc..,
• Setting up Global Tagging / Page Tagging Rule, Event Tracking / Custom Tracking Rules based on the requirement for page elements.
• Debugging implementation problems, JavaScript errors, and product functionality.
• Performing multi-channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
• Provided strategic and actionable recommendations based on the website analytics data to improve conversion rates, drive self- service usage and decrease operational costs.
• Worked in an agile platform, delivering daily status updates regarding the project timelines as well as participating in release planning and monitoring tagging implementations once the project goes live.
• Using Adobe Analytics Suite (Site Catalyst, Discover, Insight and Data warehouse) to measure, track and optimize user interaction through segmentation, event tracking, conversion funnels, path browsing and heat mapping.
• Making sure Omniture data is fed into EDW on a daily basis.

Confidential, Melville, NY

Consultant - Web Analyst

Responsibilities:

• Consultation to clients to help them select web analytics tool as per their business requirements.
• Responsible for Updating Weekly SEO Reports for a website which has foothold in 19 different countries using Discover.
• Auditing Weekly/Monthly Dashboards and Analytical reports with possible insights
• In charge for Quarterly Reporting the Next page Analysis, Time Spent on Page and Referral for the microsite of 19 countries using Site Catalyst and Discover.
• Monthly Reporting of the Page Visitors of the Website, Fallout Report for the Form Pages, Form Abandonment Report, Single Page Analysis, Referral Report, Keyword Analysis and Report using Site Catalyst.

Confidential

Consultant - Web Developer

Responsibilities:

• Involved in the Requirement Analysis or scope of the project.
• Converted PSD to HTML, modified slideshows, drop-down Menu's and validating web forms using JavaScript and CSS.
• Developed and customized WordPress sites and modified plug-ins of the WordPress according to the requirement.
• Developed and modified the back-end (admin panel) of the website that controls the front end of the site using PHP and MySQL.
• Worked with Web Panels: cPanel.
• Handled tickets from customers on regular basis apart from developing websites.
• Worked on ASP.net and MS Access.
• Worked closely with the art director, designers, and producers to create global Email campaigns for a large international beverage company. Emails were mailed to millions around the world.
• Designed email campaigns to appear pixel perfect and work across 11 different languages and various Email systems regardless of font sizes.

Confidential

Consultant - Business Analyst

Responsibilities:

• Coordinated with the Development Team and the Clients with regard to the development of the site and changes they needed.
• Helped clients to understand Web Tools in the market and walked through there tool that were developed by the team.
• Requirement Analysis/Gathering of the projects.
• Solved and generated tickets for the development team.