SUMMARY:

• Highly successful software executive with over twenty years of project management experience in product marketing, product management, R&D, and business development. Outstanding interpersonal, communication, organizational, planning, and process execution skills.

TECHNICAL SKILLS:

Technology and Tools: Project Management, Product Launch, Product Definition, Global Market Research, Product Marketing, Product Management, Infrastructure Management, Beta Management, Business Planning, Customer Requirements, Marketing Event Management, Customer Case Studies

PROFESSIONAL EXPERIENCE:

Confidential, Waltham, MA

Owner

Responsibilities:

• Develop and execute project plan to launch and operate al business
• Drive marketing activities including direct mailing, advertisement, signage, public relations, and events
• Manage project to conduct site selection analysis, perform competitive analysis and define messaging and positioning along with key differentiators
• Provide, 24X7 customer service, and demonstrate ROI to customers
• Negotiate contracts with landlord and various vendors

Confidential, Fremont, CA

Consultant

Responsibilities:

• Coordinate and lead project to set up retail start - up business
• Research small businesses and recommend options based on profitability, competitive analysis, location, strategic needs, growth potential, and customer requirements
• Manage marketing project to review plans and propose activities to improve sales and overall profitability
• Conduct detailed study of business operations and recommend areas of improvement

Confidential, Newton, MA

Director of Product Management

Responsibilities:

• Manage R&D project to improve operations by executing SCRUM process to emphasize process, communication, collaboration, rapid exchange of information, measurement of quality metrics, and teamwork between members located
• Develop and execute beta plan containing overall process, potential customers, benefits, expectations, entry/exit criteria, and project plan with milestones
• Define requirements, prepare functional specifications and develop product roadmap
• Manage roadmap project to decide content of product release based upon importance, development complexity, strategic direction, competitive analysis, and available budget

Confidential, Cambridge, MA

Director, Product Marketing

Responsibilities:

• Manage rollout project to release new products by moderating meetings, publishing meeting minutes, following up on action items, identifying deliverables and owners, and performing appropriate risk management
• Increase sales success rates by developing and providing ; creating and distributing sales tools (data sheets, competitive win loss summary, white papers, presentations, etc); managing sales and partner portals; and responding to field queries
• Manage sales project to improve pipeline by assisting inside sales team, supporting events, managing channel partner programs and direct marketing programs
• Manage the design and development of sales, customer events, new hire, and customer advisory board meetings

Confidential, Framingham, MA

Product Marketing Director/Senior Product Marketing Manager

Responsibilities:

• Manage integration project to define and execute integration process containing objectives, deliverables, action items, business case, dependencies, risk and contingency plans during integration of Aprisma with Concord and Concord with CA of Network and Voice Management solution
• Work with cross-functional teams from Sales, Field Marketing and Corporate Marketing to develop marketing programs
• Manage marketing project to develop and execute Go-To-Market plans that include strategy, market size, programs, sales tools, and measurement of success
• Received “President’s ” for outstanding rollout of fault management solution
• Recipient of CA’s “CMO ” for defining, developing and delivering a comprehensive set of sales tools for Network & Voice Management capability solution

Confidential, Cambridge, MA

Senior Product Manager

Responsibilities:

• Manage product rollout project by coordinating cross-functional team deliverables from development, sales, marketing, services,, contracts, documentation, and testing for product release on time and within budget
• Manage product development project to conduct market studies by visiting customers in order to determine user needs, prioritization of proposed functions, and effective product marketing strategy

Confidential, Bedford, MA

Product Manager

Responsibilities:

• As Project Leader, prepared project plans and managed day-to-day activities of fifteen developers successful implementation, testing, and release of software applications
• Manage R&D project to design and conduct worldwide Quality Function Deployment (QFD) and surveys to determine requirements, customer satisfaction, and competitive position
• Defined requirements and prepared functional specifications
• Received four “Excellence s” for extraordinary customer QFD and surveys, ROI studies, advancing customers' productivity and outstanding user interface development

Confidential

Application Engineer

Responsibilities:

• Customized application software for major accounts
• Supported customers on-site and over the phone
• Received two "We Care" s for excellent customer support