SUMMARY

• A highly motivated, career - driven Salesforce.com Administrator excels at managing a Salesforce platform and the instruction of its use in a fast-paced environment.
• Additional experience with three other CRM's.
• A reliable, hard working team player, works well under pressure and is comfortable interacting with all levels of the organization and the public.
• Extremely well skilled at the deployment and the adoption of Salesforce within an organization.
• Diverse background includes sales, finance, marketing, advertising, and software management.

Areas of Expertise

• Advanced user of Microsoft Office 2007 (Word, Excel, PowerPoint, Outlook).
• Salesforce.com; Salesforce Sales Cloud; Salesforce Service Cloud; Siebel ACE CRM; Microsoft Dynamics CRM; Sugar CRM; Apex Data Loader;
• Internet; Moka 5; Smart Boards; Concur; eRelationship; ClientLink; WebStation; Smart Office; Datatech; Adobe; SharePoint 2010; Web Page Development; Skype; Join Me; Google Maps; Meeting Bridge.

PROFESSIONAL EXPERIENCE

Confidential, New York

Salesforce.com Administrator

Responsibilities:

• Directly supported executive management on all levels in relation to Salesforce.com.
• Supported the organization with the deployment of Salesforce.com.
• Responsible for all aspects of organization's Salesforce platform.
• Created organization's complex Salesforce training program.
• Provided in-depth training for Salesforce users. Increased education and a robust adoption of Salesforce.
• Responsible for all Salesforce training presentations, and creation of training documents.
• Documented new Salesforce modifications, developed enhancement templates, provided to Salesforce planning team for development.
• Announced and trained organization on new Salesforce enhancements.
• Provided the company with the creation of Salesforce custom reports, dashboards, and views.
• Mentored on-boarding employees and newly contracted financial professionals on Salesforce.
• Provided management with reporting of Salesforce course completion of training.
• Responsible for the creation of new Salesforce ID's.
• Maintained active Salesforce user roster; updated profiles as needed.
• Developed best practices of the usage of Salesforce.
• Created complex analytical Salesforce reporting for management.
• Provided Outlook-to-Salesforce synchronization installation and training on user's computers.
• Installation of Salesforce1 on mobile devices. (Increased ease of access to software).
• Creation of Salesforce Goal Profiles for users. Monitored user updates, supplied to management.
• Answered Salesforce usage questions; trouble-shooter for software issues; resolved issues.
• Imported leads into Salesforce for users; converted leads into prospects. Strengthened customer pipeline.
• Responsible for the integrity of the organization's confidential database.
• Promoted digital on-line training industry courses provided by the company.
• Developed social media, and marketing training programs for newly hired and existing staff.
• Provided social media training, (LinkedIn and Facebook); creation of business pages.
• Promoted and increased Facebook and LinkedIn usage. Increased organization's market presence.
• Maintained eRelationship and ClientLink software dashboards for company.
• Trained company on ClientLink and eRelationship. Strengthened company's presence across multiple national markets.
• Specialized in training center set-up. Scheduled external training resources. Maintained training calendar.

Confidential, New York, NY

Salesforce.com CRM Administrator/Business Analyst

Responsibilities:

• Reported directly to president of sales for the district, in addition to 3 branch general managers in respective offices.
• Direct point of contact for entire district (250 plus) employees for all Salesforce.com needs.
• Responsible for all aspects of Salesforce.com (SFDC); supported usage; identified and resolved issues.
• Trained employees on Salesforce; created training presentations and documents; drove user adoption.
• Maintained Salesforce.com user profiles: access privileges, created ID’s, passwords, quota requirements.
• Delegated Salesforce sales assignments to 3 sales teams for the president of district sales.
• Set deadlines and worked with sales teams to ensure deadlines were met.
• Created high-level confidential statistical pipeline analysis reports on a corporate management level.
• Worked with Salesforce.com planning and technical teams to develop software.
• Migrated, deployed and transitioned organization from Siebel ACE CRM software to Salesforce.com.
• Developed sales team dashboards, views, workflows, triggers, and data cleansing in Salesforce.com.
• Created Salesforce PowerPoint presentations, and served as presenter for district sales meetings.
• Performed Salesforce user acceptance testing (UAT) in software test environment.
• Responsible for time sensitive management pipeline, forecast, and financial reports.
• Analyzed sales, industry, lead trends, to increase productivity of sales and marketing resources.
• Communicated Salesforce.com and general work announcements with the organization.
• Created Salesforce Chatter teams. Used Chatter to communicate throughout the company.
• Served as effective liaison between sales teams and management.
• Supported weekly one-on-one meetings between management and sales representatives.
• Initiated and assigned leads from call center, service and administrative staff. Monitored progress.
• Business development: Created organization's lead process program for district. (Successful program became model for several national branch offices).
• Developed and maintained marketing campaigns. Monitored prospecting results. Provided follow-up plans and strategies.
• Maintained competitive database. Updated competitive data to strengthen company position in markets.
• Interacted with customers. Engaged customers in our product line. Scheduled and confirmed customer appointments.
• Maintained extensive territory lists for 3 branch offices. Responsible for account and opportunity reassignments.
• Organized and directed sales conference calls - to keep sales teams focus on initiatives and projects.
• Worked with nationwide counterparts to develop software enhancements, workflows, sales strategies.

Confidential, Mahwah, NJ

CRM Sales-Marketing Administrator/Business Analyst

Responsibilities:

• CRM Administrator for sales team for Microsoft Dynamics and Sugar CRM software's.
• Supported over 200 CRM users globally - 4 US cities; United Kingdom; Dubai; Singapore.
• Deployed two CRM software systems across several business units. Served on global planning team; made decisions of formatting and software content.
• Maintained customer database; managed user profiles; supported usage; resolved system issues.
• Developed training materials and trained users on a global level. Communicated with users of several business units to ensure functionality and needs were met.
• Served as liaison between sales staff, technical team, and executive management; communicated with executive management across several business units to keep a focus on business and customer needs.
• Created and maintained sales pipeline reports, to ensure team's focus on achieving sales goals.
• Built and updated weekly, monthly, and yearly executive sales reports to keep the executive board engaged with team's sales activity.
• Identified leads via calls; networking; Internet; trade shows; trade publications; existing customers. (Uncovered several multi-million dollar deals).
• Met potential customers to discuss needs and up-coming projects. Increased customer relations.
• Prepared RPF responses and correspondence to customers for sales representatives.
• Experienced with handling confidential documents, commissions, (Non-Disclosure Agreements, etc.).
• Moderated sales team conference calls to ensure deadlines and quotas for deals were met.
• Registered company with potential commercial and government partners. Built and strengthened partnership relations.
• Assisted Solutions Architect Department with formatting and writing proposals. Used in-depth knowledge of the customer requirements, and related previous winning content to achieve success.
• Participated in vendor product seminars, to meet customers, be familiar with new products.
• Recipient of company “Summit Award” and monetary prize for outstanding performance. Set an example for company of work achievement and leadership.

Confidential, New York, NY

Media Buyer

Responsibilities:

• Bought television airtime nationwide for high profile clients, which guaranteed national exposure- achieved maximum results for repeat business.
• Managed major accounts and creative’s. Monitored creative and traffic criteria to ensure commercial content.
• Assistant to management of media buying. Responsible for manager’s media buying in their absence.
• Negotiated rates. Maximized the amount of air time availability for the client for optimum revenue.
• Worked with clients to achieve best possible cost efficiency, thus increased repeat business.
• Researched sales demographics to ensure high volume responses to advertisements.
• Accumulated a wide variety of knowledge to strengthen the client’s presence in all markets.
• Confirmed and approved air times in preparation for make-goods and customer invoicing.
• Collected data, analyzed content, air times, and built client and financial reports.
• Trained employees on buying strategies and procedures.
• Built a network of representatives and station contacts. Increased company exposure in multiple markets.