PROFILE
More Than 15 Years of IT/Web Experience/UI Design
Certified Usability Analyst. Certified SCRUM Master. Six Sigma Lean Black . Expert strategic thinking, user experience/interface, search SEO, navigation, web analytics, web design and web management with the goal of providing a positive user experience for all stakeholders. Demonstrates success satisfying strategic business goals by delivering user interaction models, user testing strategies, and wireframes in the planning, development, and implementation of technology-based web development. Strong advocate for the customer and user experience. Offer diverse technical skill set that provides flexibility to master complex projects involving full software development lifecycle (SDLC). Proven ability to manage a Web project group’s daily operational tasks while developing long-term project vision. Offer exceptional knowledge in advising senior management on strategic systems conversions and integrations in support of business goals and objectives.

• UI/UX Development
• Website Analytics
• User Research
• Workflow Analysis
• IT/Business Strategy Plans
• Strategic Roadmaps
• Requirements Gathering
• Prototyping
• Information Architecture
• SEO Support
• Usability Testing
• Web Strategy Consulting

CSS, Dreamweaver, ColdFusion, Flash, JavaScript, Tivoli Web Analytics, ASP, WebTrends, Vignette Content Management, Websphere Content Management, SEO, SEM, PPC, Oracle, MySQL, SQL, T- SQL.

Programming Languages:

ASP, ColdFusion, JavaScript, HTML, CSS, XHTML, DHTML, XML.

GUI Tools:

Illustrator, Photoshop, QuarkXPress, Visual Studio,InDesign, VBScript, Visio.

User Experience:

Heuristic Evaluations, Contextual Inquiry, Wireframe, Prototype (paper, mid-fi, high-fi), Card sorting, Usability Testing, Hotgloo, Basalmiq, Axure.

Other:

Clearcase, ClearQuest, MS Office, BBEdit, FTP, OS X, Windows, MiniTab, CRM.

PROFESSIONAL EXPERIENCE

Confidential. Atlanta, GA 2012 - Present
User Experience Manager
Oversees more than 14 Web sites for the Centers for Disease Control and Prevention’s National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP), sites that receive more than 57 million views annually. Coordinates, conducts, and communicates usability testing and metrics analysis in support of NCHHSTP’s Web site design, redesign, usability analysis, research, testing, and content migration projects. Serves as the domain expert and advocate for User Experience best practices and standards. Presents metrics, measures, and general findings to center and division leadership. Conduct annual site reviews, campaign-specific metrics, and customer satisfaction reviews, as well as provides use cases, requirements documentation, behavior specifications, workflows, wireframes, and low- and high-fidelity prototypes.

• Synthesizes data from multiple sources, including business requirements, web analytics, bus intelligence, competitive analyses,customer care, best practices, industry trends, technical constraints, usability studies and site heuristics to inform direction of UX designs.
• Conducts customer research to document customers need and identify opportunities of improvement for NCHHSTP websites, application, mobile, and social media.
• Develops wireframes and detailed functional specifications with emphasis on simplicity and ease-of use; optimize designs through usability research, site analytics, and A/B testing.
• Scopes, plan, and manage multiple UX projects through various phases to include concept, definition and launch.
• Collaborates with CDC stakeholders to define strategy, site architecture and navigation, map out user flow and experience, and define high-level interaction.
• Collects, review and analyze web statistics for usage patterns and trends. Uses data to guide content development and organization and web page/site information architecture (IA) and navigation in accordance with a unified web communications strategy.
• Serves as the domain expert and advocate for User Experience (UX) best practices and standards.
• Ensures electronic and information products meet the accessibility standards required by Sections 504 and 508 of the Americans with Disabilities Act as well as all federal, department, and internal CDC Web site requirements and standards.

Confidential–Nashville, TN
Interactive Service Specialist 2008 – 2012
Developed five-year, $7million eHealth Strategy plan while directing UI development and internal eHealth system initiatives for Saint Thomas Health Service Hospital System.Lead development of integrated web based strategies (consumer portal, patient portal, Facebook, Twitter, iCRM) to support overall goals of STHS eHealth Strategy. Advised departments on new development project priorities involving system enhancement and maintenance. Coordinate and prioritize development requests with team per technical specifications. Provided ongoing maintenance of the complete website presentation layer including global navigation, site maps, templates, and style sheets. Outline detail tasks and milestones, roles, and deliverables/outcomes. Reviewed documentation to ensurecompleteness and acceptability as per IS quality standards and life-cycle methodologies.Scheduled and manage all web-based projects and coordinate with other departments. Lead technical implementation of Web and interactive projects.

• Determine technical, functional, and user experience information for interactive projects within Creative Services.
• Manage SEO and PPC online campaigns.
• Manage relationship with external vendors (web developers, graphic designers, content writers, and social media specialist).
• Manage all mobile and web related project to ensure all projects justify ROI before approval.
• Develop innovative User Experience for STHS web properties (patient portal, physician portal, and consumer portal)
• Manage project launches, which include extensive system testing, end-user training, implementation plan development usability testing, and follow-up.
• Lead strategic, large scale online projects engaging users throughout the entire design production life cycle.
• Oversee outside vendor work; review vendor-submitted project goals/objectives, preliminary project plans, concurrent activity coordination, and task timelines and project resources.
• Generateconcepts to enhance consumer experience and interaction with Web presence.
• Accountable for long-term strategic roadmap, direction and budget associated to achieve STHS goals.
• Lead implementation of complex CRM application.

Additional Experience
Web Content Manager§ Kelly Services (Nissan North America) – Nashville, TN § 2007­­­ - 2008
Senior Programmer Analyst§ Tennessee Valley Authority – Nashville, TN § 2002­­­ - 2007
Programmer Analyst/Web Developer§ Systems & Computer Technology – Nashville, TN § 1998 – 2002
Associate Application Engineer§ Columbia Health Corporation – Nashville, TN § 1997 – 1998

EDUCATION

Master of Science in Human Computer Interaction/ User Experience– Chicago, IL§2011
Bachelor of Graphic Arts– Goodlettsville, TN 2008
Bachelor of Science in Computer Information Systems– Montgomery, AL§1995
Studied abroad: Emerging IT in Developing Countries, Brazil § 2010

Additional Technical Training
VB.NET, Visual Studio.Net, ASP.NET, SQL 2005, UML, ADO.NET, UCD, New Horizons Computer Center – Nashville, TN

CERTIFICATIONS

• Certified Internet Webmaster Professional
• Certified Internet Webmaster Associate
• Certified Scrum Master
• Six Sigma Lean / Black Belt
• Certified Usability Analyst
• Master Certified Internet Webmaster Designer

PROFESSIONAL ORGANIZATIONS

• Society for Healthcare and Market Development (SHSMD), 2010
• Usability Professionals' Association (UPA), 2010
• Project Management Institute (PMI), 2011
• Scrum Alliance, 2011