SUMMARY

• Highly organized, logical, process - oriented certified professional with over 12 years experience including 5+ years experience in the Salesforce.com CRM Platform as Sr. Salesforce Architect, Salesforce Developer & Post Salesforce implementation support professional. Experience in Finance, Mutual funds and Investments, E-commerce, Telecom, Insurance and Enterprise ERP brings excellent business analyst and project management skills to the organization in implementing new projects using Agile or SDLC waterfall methodologies to strategically align with company performance, competitiveness and profitability.
• Strong knowledge of CRM processes like Sales, Marketing, Customer Service and Strong knowledge of the entire Setup in Salesforce and APEX programming.
• Excellent Understanding of both Sales and Service cloud processes.
• Have created Custom Objects, Custom Fields, Record Types, Workflows, Data Validation Rules, Custom Tabs, Page Layouts and Reports, Lookup & Master-Detail Relationships, Junction Objects. Created Custom Formula fields, Approval Processes, Reports and Dashboards, tasks and events.
• Comprehensive understanding of Marketo, Email Marketing and Lead Management.
• Worked on Data Migration and Data Loading using Apex Data Loader and Import Wizard.
• Created Custom Controllers to make external web service callouts, validate and insert data. Designed Custom Formula Fields, Field Dependencies, Visual workflows, Apex Classes, Triggers, Visual Force and Site.com Pages, Validation Rules, Workflow, and Approval Processes for automated alerts, field updates, and Email Generation for 300 business partners.
• Have worked on Standard Objects like Accounts, Contacts, Opportunities, Cases and Leads and did customization on the same.
• Experience in developing apex classes, triggers, Visualforce Pages, SOQL and SOSL Queries. Worked on Web Technologies like HTML, XML, JavaScript, WSDL and SOAP.
• Underwent training on Salesforce.com CRM Platform which includes Salesforce Administration, Apex and VisualForce.
• Configuring the functionality for various modules of the product based on the Business Process document.
• Experienced customizing standard objects Accounts, Contacts, opportunities, Products, Price books, Cases, Leads, Campaigns, Reports and Dashboards.
• Proficient in designing of custom objects, custom fields, Pick list, role based page layouts, Workflow Alerts and Actions, and Approval Workflow, Validation Rules, Approval Processes, custom Tabs, custom reports, report folders, report extractions to various formats, design of Visual Force Pages, Snapshots, Dashboards, and Email generation according to application requirements.
• Proficient in security and sharing rules at object, field, and record level for different users at different levels of organization.
• Web services API for implementing web services in the application for access to data from different users.
• Experienced in Batch jobs, Bulk triggers, Future methods, and Test Classes.
• Familiar with Stored procedures Triggers and Functions using PL/SQL and AJAX.
• Good exposure to AppExchange applications. Able to find appropriate applications, install and customize.
• Experience in Implementing and executing System Logs and Debug Logs.
• Involved in Custom Integration of Outbound Messages, Workflow & Approvals, Reports, Custom Objects and Tabs, Email Services, Security Controls, AppExchange Package & Custom Application, Sandbox data loading.
• Excellent team player, highly dedicated, self-motivated, quick learner with good communication skills and Excellent at solving complex problems under strict deadlines.

TECHNICAL SKILLS

Salesforce Technologies: Salesforce Applications, Apex Language, Apex, Salesforce CRM, Classes/Controllers, Apex Triggers, WSDL, SOQL, SOSL, Visual Force Pages / Components, S-Controls, Workflow & Approvals, Analytic Snapshots, Case Management Automation, Salesforce Communities, Service Cloud and Sales Cloud.

Salesforce Tools: Eclipse, Force.com Eclipse IDE Plug-in, Force.com Explorer, Force.com Data Loader, Force.com, Force.com Platform, SOAP API, REST API

ERP: SAP (MM,SD, FICO) Oracle Applications 10.7,11.i (GL, AR, AP, OE, SCM OM,INV, BOM, PO, iProcurement

Databases: Oracle 10g, 11.x Sybase, Teradata, PowerBuilder, DB2, Neteeza

Testing Tools: HP Win runner7.x/8.0,9.x,Load Runner7.x,9.x &TestDirector7.x/8.0,9.x,Silk

Reporting Tools: OBIEE10.x,11.x, Pro * C, BO Crystal Reports 10/2011 XI Release2Crystal Xcelsius, SQR, Discoverer 9.i, Power Analyzer, Hyperion, Cognos 7.x, 8.x,Brio,SAP BO XI R2,BO XI 3.1, 4.0,Micro Strategy 7.x.

Languages: Apex Programming, Visualforce Scripting, SOSL and SOQL,C, C++, SQL, PL/SQL, Java, J2EE, Java Script, XML, Html & COBOL, JCL.

Web App Servers: WebLogic 7.0, Apache Tomcat 4.0, 5.5.26, IPlanet 6.0

ETL Tools: Ab Initio GDE1.15, Data Stage 6.x,7.x, Cognos BI Suite, Informatica 8.x, ODI(Oracle Data Integrator),BO Data Integrator(BODI).

PROFESSIONAL EXPERIENCE

Confidential, Dallas, TX

Sr. Salesforce Architect

RESPONSIBILITIES:

• Gathered requirements and translating to design concepts for customer review for business intelligence applications. Serve as the point of contact for all Salesforce related issues, updates, enhancements and questions for the organization.
• Designed, and deployed the Custom objects, Custom tabs, validation rules, Workflow Rules, Page layouts, to suit to the needs of the application.
• Maintain consistency between territory management application and SFDC accounts and leads, assuring all sales people are assigned the correct accounts and leads.
• Built and managed custom reports for sales manager and executives.
• Created Field mapping document for various objects like Accounts, Contacts, Tasks, Opportunity, and Lead.
• Managed Marketo Marketing Automation system, complete with auto task creation, workflows, approval and lead nurture programs.
• Utilized Google Charting API to create VisualForce pages showing USmaps that charted sales by state.
• Migrated data from Oracle database to Salesforce database using DataLoader.Io and completed the configurations which was in Oracle Application to Salesforce platform.
• Implemented Chatter, Chatter desktop, created public and private groups.
• Developed Apex Classes, Apex Triggers, Components, Visual force Pages and Controller classes for various functional needs in the application.
• Created Workflows, Approval processes, Validation rules and sharing rules.
• Extensive experience in Apex/Visualforce development.
• Set up Marketing Campaigns, Campaign Hierarchies, Lead Queries, Assignment rules, Web-to-Lead and Auto-Response rules.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application
• Debug Apex scripts using Debug Logs and System Log Console to catch Exceptions and execute Governors and Limits.
• Developed product capabilities using Force.com, APEX, and Visualforce.
• Deployed Apex using Force.com IDE, Force.com Migration Tool and Web Services API(XML, WSDL, SOAP,REST)
• Integrated the SOAP and Rest based Web Services for extracting the data from external systems to display in the pages of salesforce.com.
• Provided support for ongoing Salesforce maintenance by reviewing trace logs, developing action plans and other administration services including periodic data cleansing, workflows and approvals.
• Worked on the Eclipse IDE with Force.com plug-in environment for writing Business logic in Apex Programming Language, testing and deploying.
• Agile Development Methodology was followed for the implementation.
• Created different types of Custom Reports for standard objects as well as custom objects to give complete details regarding Customer using Tabular, Summary Matrix and Join Reports.
• Customized the Dashboards to the track usage for productivity and performance of business centers and their sales teams.
• Involved in creating triggers based on the ticket severity (severity 1 cases should be resovled in 24 hours, sev 2 should be resolved in 2 days, sev 3 and 4 in one week).
• Written trigger to notify support manager as soon as we receive a ticket of sev 1 so that support manager will assign that ticket to SME of their team for faster resolution.
• Involved in creating workflow rules for even distribution of work load with all engineers in queue so that all engineers will even workload.
• Created a workflow to notify manager if there is no progress on any ticket after 14 days of the ticket creation so that this ticket will be assigned to some expirenced engineer for faster resolution.
• Created a trigger to notify an support manager as soon as SYSTEM DOWN condition ticket hits the pmr, SYSTEM DOWNs are very critical for production servers and they have to be resolved in 2 hours.
• Created different kinds for reports for support manger to discuss on weekly calls:

Environment: Saleforce.com platform, Apex Language, Triggers, Visual Force (Pages, Component & Controllers), Chatter, Data loader, Salesforce.com Data Loader, Informatica OnDemand, Force.com API, Workflow & Approvals, Reports, Custom Objects, Batch Apex Interface, Custom Tabs, Email Services, Security Controls, HTML, Java Script, Web Services, WSDL, Sandbox, Eclipse IDE Plug-in.

Confidential, Erie, PA

Sr.Salesforce Architect

RESPONSIBILITIES:

• Worked closely with business partners to realize the full capabilities of Salesforce.com CRM.
• Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.
• Used Salesforce Automation (SFA) for Sales Lead Management, Campaign Management, Opportunity Management, Account and Contact Management.
• Analyzed all the customizations and developments and tried to suggest possible ways for the new enhancements that we get from the Sales people. Complete implementation of the business unit’s need for Salesforce to manage their Sales/Service requirement.
• Configured and customized Salesforce.com to meet business requirements - including objects, fields, page layouts, workflows, approvals and validation rules.
• Managed user accounts and security - including new user account creation, profile and role management, sharing rules, and security controls.
• Analyzed complex business requirements and designed solutions using Apex classes, triggers, and Workflow Rules, Approval Processes and Visual Force pages.
• Worked with import tools such as Apex Data Loader and Import wizards.
• Resolved Salesforce.com usage problems.
• Created Low level design documents (LLD), Functional requirement documents (FRD)
• Performed Gap Analysis to check the compatibility of the existing system infrastructure with the new business requirements.
• Developed Salesforce.com ETL processes using Java and Salesforce Web Services Java API.
• Conducted Training sessions for End users and testing team.
• Involved in conducting extended Knowledge Transfer Workshops to familiarize the development team with the platform and ensure their ability to maintain and perform enhancements in the future.
• Reviewed AppExchange applications for functionality and security risks.
• Partner with business stakeholders driving the requirements to be sure they have a complete understanding of the improvements and changes.
• Created and used Email templates in HTML and Visualforce.
• Integrated the web services by generating the necessary stubs from the WSDL files for extracting the data from the home grown applications by using the home grown web services.
• Integrated Salesforce with Tableau for Market Analytics.
• Used Sandbox for testing and migrated the code to the deployment instance after testing.
• Interacted with the Salesforce.com premium tech support team on a regular basis.

Environment: Salesforce.com platform, Apex Language, Visualforce (Pages, Component Controllers), Data Loader, Tableau, Java, HTML, Java Script, Workflow & ApprovalsReports, Custom Objects, Custom Tabs, Email Services, Eclipse IDE Plug-in, Windows XP.

Confidential, Erie, PA

Sr. Salesforce Developer

RESPONSIBILITIES:

• Configured Salesforce.com to meet business requirements - including fields, page layouts, workflows, approvals and validation rules.
• Managed user accounts and security - including new user account creation, profile and role management, sharing rules, and security controls.
• Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic.
• Created Email templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.
• Extracted the data from Salesforce.com application into the external databases (Oracle 10g) for generating large data reports.
• Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.
• Created profiles and implemented Object and field level security to hide critical information on the profile users.
• Created test scenarios on Sandbox environment and used Force.com Component Deployment Wizard for migrating data between Force.com IDE and Sandbox environment.
• Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports for different user profiles based on the organization's need.
• Used Force.com IDE for creating, modifying, testing, and deploying Force.com Application.
• Created custom reports and dashboards for analyzing the information provided by the user.
• Responsible for architecting profiles, roles, public groups, queues, permission sets, sharing settings.
• Analyzed complex business requirements and designed solutions using Apex classes, triggers, and Visual Force pages.
• Worked with import tools such as Apex Data Loader and Import wizards.
• Implemented Salesforce.com customizations and drove User Acceptance Testing (UAT) in different environments.
• Worked in coordination with off-site team during testing and development phase.
• Resolved Salesforce.com usage problems.
• Conducted Training sessions for End users and testing team.
• Review AppExchange applications for functionality and security risks.
• Support change management for all applications in a Salesforce.com instance.
• Partner with business stakeholders driving the requirements to be sure they have a complete understanding of the improvements and changes.
• Experience working with Vendors to troubleshoot issues.
• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
• Set up and maintained a continuous integration environment using source control, deployment scripting and job monitoring.

Environment: Salesforce.com platform, Apex Language, Visualforce (Pages, Component Controllers), VB.NET, Data Loader, HTML, Java, Java Script, Workflow & Approvals, ReportsCustom Objects, Custom Tabs, Email Services, Eclipse IDE Plug-in, Windows XP

Confidential, Irving, TX

Sr. BI Developer

RESPONSIBILITIES:

• Involved in gathering, analyzing, and documenting business requirements, functional requirements and data specifications about the financial system for Business objects Universe and Reports.
• Interacted with customer support regularly, in order to generate the reports required and to resolve the existing issues.
• Designed developed and managed Universe in Business objects Designer for generating the operational reports for operational group users.
• Defined Aliases and Contexts to resolve loops in the universes.
• Extensively used Calculations, Variables, Drill down and Slice and Dice for creating Business Objects Reports.
• Developed Complex reports using features like slice and dice, Drill capabilities Complex freehand SQL queries, @Functions, Master-Detail, and Cross Tab tables with multiple breaks using Business Objects and Crystal reports.
• Imported/Exported the Universe from/to repository to make them accessible to end users.
• Created user conditions and filters to improve report generation and readability of report and displayed the summary of data by creating Charts.
• Defined Hierarchies in Universe to provide the Users with Drill down option in reports and predefined conditions to use in Business objects.
• Worked extensively on Central Management console and Info view to perform Business Objects Server side Administrator role to manage users, objects, security both user level and object level.
• Created different CMS clusters and also different server groups to gain performance.
• Provided infrastructure consultancy using best practice deployment architecture for new SDK applications.
• Created detailed unit Test cases and use cases for end users for UAT.

Environment: Informatica 8.11, UNIX, Linux SQL Server, Ab Initio Oracle 10.g, Teradata, .NETHP Quality, Center 9.x(Test Director), Toad 9.x, BO XIR2, BO XI 3.x, Live Office, Crystal ReportsXcelsius 4.5 / 2008, Lotus notes, Retek (POS),SAP (SD,MM).