PROFESSIONAL EXPERIENCE

Confidential

Marketing Manager

Responsibilities:

• Created framework and work process for personalization enterprise solution at Confidential leveraging existing Hadoop environment & providing machine learning capabilities in real - timeLaunched Confidential 's first ever personalized email campaigns - tracked, segmented and reported on campaign per user based on open rate, click through rate and campaign creative.
• Provided recommendations and benchmarks to determine reasons for over/underperformance, resulting in search optimization model to save company over $1 Million Yrly by applying an improved strategy to campaign methodology, lowering cost & increasing traffic from online marketing spend.
• Launched first ever personalized web experience on Confidential .com - designed test experiment to personalize by state as proof of concept to personalize customer experiences on web assets.
• On-Going review and guidance to online marketing agencies to optimize spend, recommend tests & improve bottom line
• Managed & measured marketing landing page tests & personalized Email Campaigns
• Saved Company over $500,000 Yrly by bringing analytics reporting in house
• Providing Universe & predictive acquisition figures for online spend on high-level budgeting documents
• Developing GEO-Targeting recommendations for both IVL & Medicare - to Paid Search & Display marketing agency.
• Utilizing offline universe & prospect database and applying online performance in terms of clicks & conversions by GEO.

Confidential

Senior Search Specialist

Responsibilities:

• Project manager/ongoing search experience: UX, Requirements Analysis, Business Needs, Reporting & Expectation Mgmt.
• Natural language processing to optimized Search Experience based on business requirements, metrics, conversions & data
• Search integration, Migration and Change Processes documenting & requirements analysis
• Drove incremental revenue from Channel Marketing dat lead to purchases, registrations & leads upwards of $500,000 monthly
• Multi-Channel Marketing Strategy & Acquisition plans to drive new students & advocate for higher education
• Social Media, Search Marketing, SEO, SEM Monthly Dashboards & Report Designs from Omniture SiteCatalyst & Discover
• Managed Search Experience testing, from stakeholder/business requirements analysis to implementation & reporting results
• Managed Product Quality, Developed Product Audit Analysis strategy, provided recommendations based on predictive analysis
• Natural language processing to tweak search algorithm by creating rules, Perl scripting, Regular Expressions, etc.
• Documenting Product best practice & all procedures to communicate to business units
• Consulting, Strategy Development in Online Marketing: PPC, Display, Social Media, Performance Reporting & predictive analysis

Confidential

Senior Account Executive, Digital Acquisition

Responsibilities:

• Managed performance-oriented interactive marketing programs, executed campaigns & reported to clientsManaged client relationship & expectations, grew account buys in dollars and ROI for client
• Directed Projects wif account team to ensure Lead quality based on SEO optimization, vendors & campaign performance
• Managed Media Buys including analytics, SEO, Call Centers, Display Advertising, Affiliates
• Management of cross-functional relationships wifin agency, wif clients and external agencies, and vendors
• Managed relations wif client, sales, client and product teams delivering new services and growing program

Confidential

Marketing Consultant

Responsibilities:

• Re-branding project: Website, Sales Messaging, Logo, Social Media, New Product Announcements, Sales MaterialProduct Owner of Marketing Data & Analytics Extracting Data from CRM & Marketing Software
• Lead Multi-Channel Marketing Efforts: Reporting Results, ROI, Recommendations & Performance Monthly to International B.0.D
• Managed CRM Proprietary Software: Analysis, Requirements & Business needs to re-design reports & UX
• Lead Search Marketing & On-page SEO strategies for Website, Blog & Marketing Online Content
• Managed agency relationships for Print, TV, Online, Multi-Media & Partner Acquisition ($3-$5 Million Monthly Budgets)
• Lead Search Marketing & On-page SEO strategies for All Communication Website, Blog & Online Content

Confidential

Freelance/Owner Consulting Company

Responsibilities:

• Project management, Web design & development, Print and Graphic Design work, SEO Optimization, Social media and brand development, content strategy, PPC Management and Online Marketing campaign management and execution.
• Web content management, site architecture, migration projects, re-branded content
• SEO Strategy Audits, Content development, Site Architecture, Meta-tag generation & integration, Canonicals, etc.
• Web Analytics Integration & Reporting, A/B Testing and Reporting, Social Media integration
• Search & Website management including re-directs & Google Webmaster monitoring
• Graphic Design for Print, Web and Media including Social Media sites: Youtube, Twitter & Facebook
• Project Management for software, applications, Marketing Campaigns, Site Migrations and more.
• Waverly Property Group, Web Manager Contract. August 2007-August 2009
• Web Manager for Waverly Property Group & companies including Waverly Media, Horizon Events and Luxury Vacation Rentals
• Scoped, Design and Managed website Re-Design including: site architecture, navigation, strategy & UX
• Managed Online Marketing Campaigns, Budgets, Buys & Data Analytics: SEM, SEO, Display Advertising, Email Marketing
• Internet leads by 400%, increasing Vacation Rental bookings and sales
• Increased search engine unique visitors by 1,200%
• Online Marketing Analysis & reports: Excel spreadsheets, Google Analytics, Google Adwords and Omniture
• Product Manager for Website Content & Architecture, lead team of writers to develop web content & PR Material
• Managed Agency and Vendor Relationships and Budgets

TECHNICAL SKILLS

Web Design & Development: HTML, CSS, Javascript, DHTML, PHP, MySQL

Search & Data: XML, JSON, Perl, Regular Expressions

Software: Adobe CS5 Suite Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat

Analytics and Marketing: Adobe Omniture SiteCatalyst, Discover, Search & Promote, Test & Target, Search Center, Google Adwords, Google Analytics, Social Hootsuite, Tweetdeck

SEO & Search: BrightEdge, Spyfu, Google KW Tool, SEOMoz, Screaming Frog, (other) Crawlers and Mining Tools

MS Office: Excel, Access, PowerPoint, Word, Project, Outlook

CMS Software: WordPress, Joomla, Drupal, Vignette, Custom CMS Systems