Business Intelligence&Product Adoption Professional

• 15 plus years of BI program leader with teambuilding skills that bridge across functional areas with hands-on data management and analytics experience
• Flexible and focused to drive alignment with strategic business objectives between executive management, teams, customers, and partners
• Proven expertise in managing multiple projects in parallel using methodologies such as SDLC, Waterfall, and Agile to meet aggressive goals and defined criteria
• Consistently recognized for technical delivery and superior focus Cross/Up Sell Opportunity ,Customer Loyalty, Tech Refresh Strategy, Booking Reconciliation, Data Quality Management, and BI/EDW
• Strong working knowledge in Cloud/Big Data solution, Healthcare,Web traffic analytics, Software technologiesand end-to-end Product introduction and enablement
• Experience as a scrum product owner and a scrum master managing cross-geographical project team

Business Intelligence Program Manager (Jan 2009 – Present)
Confidential, Sunnyvale, California 
Responsible for providing classical program management support and leadership including the following core accountabilities:

• Translated broad business strategies into structured plans for evolving Sales, Marketing, Product Ops, System Engineer's business capabilities with actionable insights
• Led cross-functional worldwide core teams, kicked off programs, established schedules, ensured roadmap/requirements baseline and maintained IT/SOX compliance
• Developed phase review deliverable documents , scheduled timely executive review, and conformed with PMO's ext gate review, status report, cost benefit analysis and cost tracking
• Built an effective high performance core team and provide ongoing business continuity support
• Managed major risks and issues through effective contingency planning and proper escalation
• Subject matter expert in tech refresh, customer loyalty, product hierarchy, sales hierarchy, storage efficiency, data quality, cross/up sell, sales compensation, booking to revenue reconciliation, etc
• Coordinated across multiple development sites and a team of 14 members on-shore and off-shore

Some key programs include:
Storage Efficiency Dashboard, a dashboard that translates company co-founder’s vision of storage efficiency that differentiates NetApp from competitor’s EMC into actionable metrics for regional directors, district managers, and account manager to protect and grow accounts.

• Collaborated with company co-founder and VP of Systems Engineering to transform the complex concept of Storage Efficiency into easy to use metrics for account team to present at potential and un-realized saving disk space and amount at key business review meetings with customers
• Introduced at NetApp's all-hand meeting by CEO as an example of innovation in November 2011

Installed Base Profiling Dashboard, an Oracle Business Intelligence Enterprise Edition (OBI EE) application suite to view and analyze customer installed base, service contract entitlement, HW/SW actual usage, loyalty, account health/risk information that allows users to query and extract detailed reports via a comprehensive set of filters against integrated data warehouse with data from Oracle ERP, SAP CRM, Master Data, etc

• Effectively promoted the dashboard through newsletters, web-led and instructor-led training sessions and have 2,200 regular users (or 23% of entire NetApp work force) within the 9 months
• Partnered with Technical Enablement Strategy Office (TESO) to promote the Customer Loyalty Value Index part of dashboard resulting in an increase of overall customer loyalty value index by 12% in 2011

Global Installed Base Selling Dashboard, a sales opportunity generation tool that was launched to support Field Operations and Marketing for new product release product releases that looks into various aspects

• Improved the field users’ day to day business efficiency by shortening the service contract renewal cycle by 30% concluded by US Inside sales team
• Collaborated with the internal Field Operations, Marketing, and Inside Sales teams to deploy the Global IB Selling Dashboard as the sole data and analytics for the IB Selling program worldwide that tied to $427M tech refresh booking growth
• Empowered NetApp executives with insights of measuring and forecasting the renewal rate

Self-Serviced Data Quality (DQ) dashboard, a tool that empowered installed base data governance team to identify and measure installed base data issues in different categoriesBooking to Commissionable Revenue Reconciliation dashboard, a tool that enabled self service commission reconciliation for 2,000+ sales reps posted direct influence on $6M annually saving of sales compensation department
Local Currency Conversion that enabled EMEA and APAC sales operations to evaluate sales performance using alternative British Pounds, Swiss Franc, or Japanese Yen by monthly or yearly corporate rates as opposed to US Dollars only across 400+ key sales and finance metrics

Project Manager / Business Intelligence Developer (Apr 2008 – Jan 2009)
Confidential, Santa Clara, California
Responsible for establishing the enterprise data warehouse for to support Sales and Marketing. Also included:

• Migrated the BI program and enterprise data warehouse platform from Rovi to Flexera during the spin-off transition and architected the new enterprise data warehouse with dual focus on Marketing and Software License entitlement and renewal
• Partnered with Support Renewal team and implemented the report standardization that allowed accurate reporting across multiple renewal metrics
• Consistently went above and beyond in identifying waterfall gap between campaigns, leads, opportunities, and quotes through timely & accurate reporting for each marketing campaign utilizing MS EXCEL, MS SQL, OBIEE reporting tool. These pipeline analysis reports helped drive increased sales of software contract for those customers who showed interest but didn’t have appropriate follow up to close the deal

Project Manager / Business Intelligence Developer (Nov 2006 – Mar 2008)
Confidential, Santa Clara, California
Responsible for establishing the first BI and data warehouse platform at Confidential to support Sales Ops and Finance (FP&A). Also included:

• Led enterprise data warehouse BI project throughout the project life cycle. Management processes included managing stakeholders from Sales Ops, PMO, IT, and Finance teams, requirements collection, creating RFQ to 5 vendors (Oracle, Business Object, Cognos, Hyperion, and Microsoft), hosting POC sessions and final BI vendor selection with a weighted ranking system
• Architected enterprise data warehouse with concepts of star and snow flake schemas. Significantly reduced the software cost and development time through the implementation of custom ETL processes.
• Established Booking Bible and Revenue Bible dashboard on Oracle OBIEE and Discoverer platforms in partnership with Sales Ops and FP&A teams providing single source of truth for financial information.
• Developed algorithms for SOX dashboard tracking major IT project compliant level at each milestone.
• Managed offshore data team and ensured it’s aligned with frontend UI development

Sr. Analyst (May 2004 – Nov 2006)
Confidential, San Mateo, California

• Defined business intelligence architecture and supplied Daily Dashboard and Monthly Dashboard to CEO, CFO and VP of Marketing with 100+ automated KPI metrics using Excel Macro and Oracle data warehouse
• Collaborated with Finance team and set up an automated monthly credit activity reconciliation process that bridges and explains the gap of online license transactions between EPOCRATES’ webpage, online credit processor VeriSign, and statement from Silicon Valley Bank
• Supported Marketing by implementing standardized definition of business performance including number of current subscribers, churn rate, penetration rate and customer segmentation
• Co-authored the research that was published on the Journal of American Medical Informatics Association in supporting EPOCRATES marketing campaign and public relationship
• Eliminated 50% of ad-hoc reporting requests by implementing data mart that captured most used metrics

Sr. Programmer / DBA (Jun 1998 – May 2004)
Confidential, San Leandro, California

• Partnered with General Manager, Controller, and Finance team and introduced 200+ custom KPI reports covering Daily Exec Summary, Commission Statement/Check, and other GL, AR, AP, PO, INV and OE areas
• Worked as the original Oracle EBS ERP implementation team and deployed to California, Kentucky, Texas, and Mississippi business units
• Utilized EDI to communicate to external vendors, customers and reseller agents
• Created and published standard operation procedure and training material of Oracle application on intranet for IT staffs and super users from key

Programmer / DBA (May 1996 – Jun 1998)
Various positions

• Implemented and administered Oracle EBS and migrated GL, Inventory, Receivables, Order Entry data from legacy system to Oracle application
• DevelopedStandard Maintenance System prototype for the U.S. Army

• MBA in Information Systems Management
• Certified PMP (Project Management Professional) in good standing
• Certified CSM (Certified Scrum Master) for Agile project management
• Oracle 9i &Oracle 10g OCP (Oracle Certified Professional) Database Administrator

• Project Management – MS Project, Visio, Excel, SharePoint
• Database & BI – Oracle OBIEE, Cognos, Oracle EBS, Toad, SQL, Crystal Report, Discoverer ,Hyperion Essbase, Google Analytics