Expertise

• Strong product development and marketing background includes market analysis, market development, product management, strategic planning, and client relationship.
• Proven track record of increasing revenues, streamlining workflow and creating a team environment to increase productivity.
• Quick study with an ability to rapidly achieve organizational integration, easily assimilate job requirements and aggressively employ new methodologies. Energetic and self-motivated team player and builder. At ease in high stress, fast-paced environments with emerging and multiple responsibilities.

Professional Experience

Product Manager

• Responsible for development of new products/services and enhancing existing product portfolio.
• Evaluated and managed product life cycle management of CAT models.
• Installed standardized company-wide processes and tools including a standardized phase-gate product development process utilizing cross functional core teams, an enhancement request management process.
• Provided services to a broad selection of clients in Europe, Asia, and North America.
• Responsible for creating product and supporting collaterals. Involved in market research and competitive information, involved in evaluating market potential for new products.
• Responsible for complete product life-cycle from requirements through launch. Managed cross-functional teams to deliver new services.
• Managed partner integrations to deliver new service offerings.
• Worked closely with Sales, supporting activities with prospects, customers, and training.

Confidential, San Jose, CA 2003 – 2007
Sr. Manager of Product Development and Customer Technology Groups

• Developed product roadmaps and strategies, performed customer research, delivered market requirements, and managing product launches.
• Managed multiple cross-functional teams, developed and launched domestic freight services requiring major changes to customer communications and technological, operational, and financial systems.
• Responsible in building a team of product managers that defined, launched and marketed LTL product line.
• Built key strategic relationships with FedEx Operating companies.
• Established goals and managed objectives for team members.
• Worked closely with operations and sales on long-term product strategy, roadmap and market requirements.
• Gathered customer and end user feedback and conducted market research.
• Delivered sales tools (presentations, white papers) for sales force.
• Determined positioning for marketing collateral, web site and training materials.
• Responsibilities also included defining production schedule, assessing project needs, and coordinating and facilitating project meetings for Management sign-off.

Confidential, Sunnyvale, CA 1998 – 2003
Sr. Strategic Marketing Manager

• Conducted market research and competitive intelligence, developed prototype and positioning
  statements, defined value proposition, and created go-to-market plan
• Produced marketing budgets for international partners and analyzed spending to ensure marketing dollars were being used effectively to achieve sales goals. Built partner relationships and developed promotional
  strategies for various markets. Oversaw development, implementation and statistical analysis of
  international websites.
• Managed staff, delegated tasks, monitored completion, met weekly, and offered guidance as needed.
• Creatively composed monthly progress reports for senior management.
• Installed standardized company-wide processes and tools including a standardized phase-gate product development process utilizing cross functional core teams, an enhancement request management process.

Confidential, Bethesda, MD 1994 -1998
Marketing Business Analyst

• Developed marketing strategy, competitive intelligence analysis, market study. Assessed market entry strategies and ongoing competitive threats, as well as, industry analysis for targeted vertical markets.
• Responsible in creating a Strategic business planning.
• Performed one on one VOC interviews during new product development, also during pre-launch consultative sales cycle for the new product launches. Helped to build and maintain customer relationships, identify customer requirements, and provide regular updates to customers.
• Managed end-to-end application projects that encompassed establishing customer relationships, design planning, developing prototypes, and ensuring projects were complete on time and budget.
• Conducted customer requirements analysis and information transfer to recommend features and functions that should be included in proposed projects.

Confidential, Akron, OH 1992 -1994
Sr. Manager, Global Sales and Marketing

• Identified new products and product modifications and savings to support the brands.
• Developed and implement brand strategies and marketing programs to meet business growth and profit objectives.
• Increased sales of major brands through new product development, packaging, merchandising, and advertising.
• Coordinated cross functional work teams and outside agencies to implement plans.
• Surveyed target markets and executed related strategic plans, promotions, advertising, sales incentive programs, publicity, financial forecasts, pricing, product mix, new product rollouts, and reporting.
• Compiled marketing surveys and related research and analysis. Developed marketing strategies and related business planning documents. Assisted with promotional objectives, modes, advertising and publicity press releases. Tracked the effectiveness of marketing campaigns.
• Analyzed competitor pricing and formulated pricing strategies, product mix discounts and special combination values.
• Spearheaded the timely roll out of new products to targeted market segments and followed up with in-store marketing activities, showroom displays and related sales and marketing activities.

Education

Master of Business Administration
Master in International Relations
Bachelor’s Degree Political Science