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Practice Development Consultant And Entrepreneur Resume

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Sarasota, FL

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Healthcare Marketing Communications Professional
Record of innovation in planning and developing new business/centers, in teambuilding and facilitating service excellence. Respected for flexibility and a collaborative approach focused on quality and value. Interested in proactive approaches to the changing healthcare environment.

Summary of Qualifications

  • 9 years consulting for physician practices
  • 5 years directing healthcare marketing/business development programs
  • 5 years directing CEU programs and special events for physicians
  • 3 years experience developing/marketing new centers in hospital
  • 3 years directing physician relations and recruitment, 200 physician members
  • 1 year facilitating and training new employees in hospital Service Excellence program
  • Talent in needs analysis and identification for developing new business
  • Excellent speaker and presenter
  • Consensus-builder with diverse groups
  • Skilled interviewer and contract negotiator
  • Budget development and management expertise
  • Website development and maintenance experience

Professional Experience

Confidential, Sarasota, FL 2003- present 
Practice Development Consultant and Entrepreneur

Selected accomplishments: 
Developed marketing/diversification plans for physician businesses Supervised team of 4-6 subcontractors 
Managed promotions, cable, print, internet and direct-mail advertising Coordinated special events 
Published article in American Academy of Medical Administrators journal

Confidential, Bradenton, FL 2000-2002 
Physician Relations and Recruiting Director

Selected accomplishments:
Recruited 16 new physicians to Bradenton and Lakewood Ranch Launched Heartburn Surgical Options Center
Recruited 9 existing physician groups to Lakewood Ranch Offices Launched Bariatric Surgery Center
Coordinated physician to community marketing initiatives Facilitated for hospital-wide Service Excellence program

Confidential Bradenton and Sarasota, FL 1997-2000
Marketing Director

Selected accomplishments:
Increased LASIC surgeries by 30% over 2+ years Supervised community outreach program
Managed $300,000 marketing budget Developed employee relations program Positioned clinic/physicians for entry into new markets Managed physician relations program
Directed marketing team of three

Confidential Bradenton and Sarasota, FL 1993-1997
Associate Director

Selected accomplishments:
Increased donor base for scholarships by 33% Managed donor/community events in Manatee/Sarasota
Raised $1,200,000 over 4-year period Managed donor database and communications

Education and Accreditations
MBA with a concentration in Healthcare Administration 
Bachelors of Science in Marketing

Accredited Florida Public Relations Professional, APR

Community Service

Sarasota District Schools – Bay Haven Basics Plus
School Advisory Council - school improvement member 
Partnerships and Alliances Linking Schools -reading tutor

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