SAS Marketing Analyst Resume

SUMMARY:

5 years of experience in Finance and Banking industries
Expertise in data analysis, risk management, planning and strategies, and handling financial databases
Technical expertise in SAS programming, DATA Step, Oracle, PL/SQL, UNICA, UNIX, SAS Enterprise Guide, SAS Enterprise Miner, SPSS
Experience in working with large data sets (more than 1 million records)
Possess strong organization skills, detail oriented, able to work alone and lead diverse teams, adaptable, and able to master new technologies

SKILLS:

WORK EXPERIENCE:

Confidential

SAS Marketing Analyst

Responsibilities:

Analyzed key insights of each customer segment including product and service usage, channel usage and other related banking behaviors
Provided data analysis to explore marketing opportunities for each customer segment
Compiled and analyzed customer data for further Customer Strategy Projects such as SCB Point, Payroll Analysis, New Generation Analysis, Lapsed Customer and Branch Selection
Designed and generated Confidential tracking reports
Provided customer data for cross selling, up selling or segment campaigning activities
Coordinated with product teams to develop customer analysis
Liaised with CRM Confidential rollout team to introduce Confidential and to provide requested information to relevant parties, such as hub and branches
Monitored, analyzed, and suggested improvements based on Confidential responses

Confidential

Supervisor Risk MIS

Responsibilities:

Managing MIS, Analysis and Reporting, Risk Management Unit
Provided data analysis and generated reports for Acquisition, Portfolio Performance, Collection Performance, Recovery Vintage, Roll Rate, Capital Allocation and Global Reporting
Developed ad - hoc reports on Performance of Specific Customer Group, Vintage 30-day delinquency, 90-day delinquency, Write-off, Utilization & Spending by Segmentation, Performance by Behavior-score, Rejection & Cancellation Factors, Write off Analysis, etc.
Ran SAS query using Base SAS, PROC SQL to track Confidential performance, such as Credit Line Increase Program, Champion Challenger of X days Accounts, etc.
Developed routine SAS Macros to assist Risk Mitigation Team in tracking debt restructuring performance

Confidential

CRM Analyst

Responsibilities:

Program and Strategic Planning Unit
Provided data analysis to generate list of prospective customers for all CRM campaigns based on relevant criteria
Extensive use of SAS Data step, PROC SQL to extract data from the database for further analysis in developing CRM campaigns and evaluating Confidential performance.
Coordinated with Risk, IT, and MIS team to ensure that the data is accurate and reliable
Generated reports and implemented Cross Selling and Up Selling campaigns while coordinating between relevant departments (Personal Loan, Credit Card, Sale Finance, Hire Purchase)
Analyzed data on customer behaviors: Repurchase Opportunity, Churn Customer, Inactive Customer, Delinquency History etc.
Developed and monitored project schedules for all phases to ensure efficient and effective deliverables
Generated customer list in order to develop Telesales Application and supported Telesales team for CRM campaigns
Provided assistance to R&D department with data analysis
A member of vendor selection team relating to Confidential Management Tool