Chief Marketing Officer Resume
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Miami, FL
SUMMARY
- Analytic expert with 25+ years of experience designing, developing and implementing reporting and analytic solutions. Worked for SAS Institute directly for 13 years
- Collaborative Project Director with extensive experience working with executives and leading analytic teams on large scale projects
- Experience with professional development programs such as: Krauthammer, presenting for success, effective presentations, effective meetings, effective negotiations, basic principles, diversity training, facilitative leadership. Trained in solution selling, customer centric selling, and value based selling.
- Published the book “Understanding the Predictive Analytics Life Cycle”. Wiley and SAS Business Series.
PROFESSIONAL EXPERIENCE
Confidential, MIAMI, FL
Chief Marketing Officer
Responsibilities:
- Rejoined firm reporting to the CEO to lead team assessments on analytic solutions from scope definition through to execution and implementation
- Understand business needs, create business cases, strategies and prepare models for data governance
- Provide hands on leadership to the daily operations for data processing and data quality management
- Make recommendations for the improvement of processes and technology for predictive analytics
- Interface with business users and data architects to translate user requirements into data requirements
- Work with Information Technology on projects relating to formulating and analyzing core data
Confidential, FORT LAUDERDALE, FL director, ANALYTICS
Responsibilities:
- Worked on CMS Star Rating performance and HEDIS measures. Developed analytics architecture and advanced analytic models for reporting on healthcare analytic measures trends and especially factors that impact the ability of healthcare plans run more efficiently. Effort centered around leveraging technology, improving processes, and assessing, designing and implementing effective healthcare analytics systems
- EMIDS - - Researched analytic efforts and governance at the top Health Plans, Employers, ACO/Care Management, Pharmacy Benefit Managers, Life Sciences, and Medicare/Medicaid organizations
Confidential director
Responsibilities:
- Reporting to the Sr. Vice President of Research, promoted to create the SAS Center of Excellence and the SAS Alliance Lab to guide 200 programmers and test the latest software analytic tools for big data
- Participated in the design of High Performance Analytic architectures for State proposals using Oracle Exadata Database Machine, the Infiniband network, the Exalogic Appliance, and the SAS Fraud Framework. Provided onsite technical support and helped won two large scale big data DHHS State projects of 75 to 400 TB each, supporting 4,000+ users. Systems will be used to develop analytical models (primarily forecast/predictive) using a variety of data sources. Models will help identify trends that lead to improper payments
- Developed and enforced new standard operating procedures and guidelines for high-quality statistical programming and architectures
- Worked directly with State of North Carolina MMIS executives for FWA project
- Provided and coordinated SAS technical product support beyond the initial level, and helped evaluate new analytic products and associated hardware
- Validated all analytic implementations with the Data Warehouse group, IT, and consulting services delivery teams; advised analysts on performance and optimization of reporting and analysis software
- Provided technical leadership for analytic modeling, solution installation and maintenance, and was the coordination point between top SAS experts, Truven Health’s SAS experts, and clients
- Supported reporting and advanced analytic projects company-wide, promoting collaboration and best practices on analytics. Familiar with the Capability Maturity Model Integration (CMMI)
- Co-authored and presented paper at the SAS Global Forum on pharmaceutical data visualization. Data from MarketScan database, for one million diabetes patients on protocol adherence to medication, was stored in a Hadoop cluster and visualized with in-memory SAS Visual Analytics
- Responsible for producing reliable and trusted information, and for setting and driving high levels of data governance, best practices and customer satisfaction