Chief Marketing Officer Resume
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Miami, FL
SUMMARY
- Analytic expert with 25+ years of experience designing, developing and implementing reporting and analytic solutions. Worked for Confidential directly for 13 years
- 10 years of healthcare consulting experience at Confidential - Federal Employee Program and Confidential (Thomson Reuters Healthcare) State Program with experience in Fraud and Payment Integrity projects.
- Collaborative Project Director with extensive experience working with executives and leading analytic teams on large scale projects
- Experience with professional development programs such as: Krauthammer, presenting for success, effective presentations, effective meetings, effective negotiations, basic principles, diversity training, facilitative leadership. Trained in solution selling, customer centric selling, and value based selling.
- Published the book “Understanding the Predictive Analytics Life Cycle”. Wiley and SAS Business Series.
PROFESSIONAL EXPERIENCE
Confidential, MIAMI, FL
Chief Marketing Officer
Responsibilities:
- Rejoined firm reporting to the CEO to lead team assessments on analytic solutions from scope definition through to execution and implementation
- Understand business needs, create business cases, strategies and prepare models for data governance
- Provide hands on leadership to the daily operations for data processing and data quality management
- Make recommendations for the improvement of processes and technology for predictive analytics
- Interface with business users and data architects to translate user requirements into data requirements
- Work with Information Technology on projects relating to formulating and analyzing core data
Confidential, FORT LAUDERDALE, FL
Director, ANALYTICS
Responsibilities:
- INOVALON - Worked on CMS Star Rating performance and HEDIS measures. Developed analytics architecture and advanced analytic models for reporting on healthcare analytic measures trends and especially factors that impact the ability of healthcare plans run more efficiently. Effort centered around leveraging technology, improving processes, and assessing, designing and implementing effective healthcare analytics systems
- EMIDS -- Researched analytic efforts and governance at the top Health Plans, Employers, ACO/Care Management, Pharmacy Benefit Managers, Life Sciences, and Medicare/Medicaid organizations
Confidential
Director, SAS CENTER
Responsibilities:
- Reporting to the Sr. Vice President of Research, promoted to create the SAS Center of Excellence and the SAS Alliance Lab to guide 200 programmers and test the latest software analytic tools for big data
- Participated in the design of High Performance Analytic architectures for State proposals using Oracle Exadata Database Machine, the Infiniband network, the Exalogic Appliance, and the SAS Fraud Framework. Provided onsite technical support and helped won two large scale big data DHHS State projects of 75 to 400 TB each, supporting 4,000+ users. Systems will be used to develop analytical models (primarily forecast/predictive) using a variety of data sources. Models will help identify trends that lead to improper payments
- Developed and enforced new standard operating procedures and guidelines for high-quality statistical programming and architectures
- Worked directly with State of North Carolina MMIS executives for FWA project
- Provided and coordinated SAS technical product support beyond the initial level, and helped evaluate new analytic products and associated hardware
- Validated all analytic implementations with the Data Warehouse group, IT, and consulting services delivery teams; advised analysts on performance and optimization of reporting and analysis software
- Provided technical leadership for analytic modeling, solution installation and maintenance, and was the coordination point between top SAS experts, Truven Health’s SAS experts, and clients
- Supported reporting and advanced analytic projects company-wide, promoting collaboration and best practices on analytics. Familiar with the Capability Maturity Model Integration (CMMI)
- Co-authored and presented paper at the SAS Global Forum on pharmaceutical data visualization. Data from MarketScan database, for one million diabetes patients on protocol adherence to medication, was stored in a Hadoop cluster and visualized with in-memory SAS Visual Analytics
- Responsible for producing reliable and trusted information, and for setting and driving high levels of data governance, best practices and customer satisfaction
- Reporting to the Vice president of Research, advised executive management with research strategy throughout the consulting organization
- Mentored senior SAS programming management staff, and actively participated in continuing process improvement within Analytic Consulting and Research Services
- Provided, in a leadership role, direct project support for client sponsored research studies to include hospitals, health plans, employers and both local and federal governments. Worked with business users, data scientists, statisticians and key stakeholders to help gather requirements, translate into specifications, develop solution design and execute design
- Provided oversight of programming, design, and/or analytic support for client projects using MarketScan Databases which contain 158 million patients and more than 28 billion records
- Reviewed SAS Grid, modernized system architecture and helped win the rebid of HCUP, the largest collection of longitudinal hospital care data with all payers encounter level information beginning in 1995
Confidential
VICE PRESIDENT
Responsibilities:
- Rejoined firm to lead team providing reporting and analysis consulting expertise in SAS services related to system architecture, data integration, business reporting, statistical analysis, data mining, marketing, and training
- Participated in proposal development, creation of SOWs, reports and technical documents for submission to customers and presented findings to senior management.
Confidential
ACCOUNT Executive, Federal Programs
Responsibilities:
- Supported federal civilian government customer projects (DHHS included)
- Advised executive management with predictive analytics strategy
Confidential
Vice President
Responsibilities:
- Joined firm to develop newly created SAS reseller program - Awarded Partner/Reseller of the Year
- Structured five consulting teams by domain: healthcare, finance, oil and gas, retail, government
- Led consulting projects as lead architect
Confidential
SAS Business Director and Vice President
Responsibilities:
- Directed, planned and implemented consulting efforts as Chief Solutions Architect/Technical Architect to define the most appropriate SAS intelligent systems architecture for selected customers
- Drove strategy and execution of programs by growing the partner network as well as driving revenue across existing partners.
- Worked hand-in-hand with marketing team, global partner staff and partner training/enablement team to build a fully integrated new channel partner strategy
- Developed, communicated, maintained, and enforced overall architecture of analytic solutions
- Reviewed and understood background processing architecture requirements
- Worked with the platform and network teams to assess and design new performance and capacity. Evaluated key technology decisions
- Identified new opportunities to position SAS solutions or products to address client business needs
- Developed estimates for interfaces and conversion effort
- Defined project scopes and budgets
Confidential
SAS general manager
Responsibilities:
- Promoted to develop all Latin American operations, with P&L and budgeting responsibilities. Hired and led a team of six country managers, two distributors, over 100 professionals, and a solid engineer support group
- Opened up four new subsidiaries in Argentina, Chile, Colombia and Venezuela. In addition, established and staffed two regional offices in Miami, FL and Puerto Rico, PR
- Quickly reorganized and revitalized operation in Mexico after initial promotion
- Served as Chief Strategist to help identify and plan for SAS initiatives in the Asian Pacific region, particularly Japan, China, Korea and India
- Led the technical team in the implementation of complete decision support solutions for organizations primarily in government, financial services, health insurance, telecommunications, retail and energy. Customer projects were delivered on cost and time. Set and managed expectations and risks
- Technical leader and consultant in designing, developing, and/or optimizing SAS architectures on selected projects
- Achieved high levels of client satisfaction
Confidential
SAS Country Manager
Responsibilities:
- Started a new office in Brazil, staffed the operation and operated this completely new subsidiary. Had full P&L and budget responsibility
- Led IT design, development and implementation of system architectures and statistical models for the top three largest private banks, the Central Bank, Pao de Acucar, the largest supermarket chain and the top communications companies in the country
- Provided expertise for several technology areas; analytic application integration, packaged application implementation and custom client-server application development
- Worked in lead roles in high profile implementation projects
- Participated in the design and implementation of new data warehouses and statistical models
- Trained and mentored analytic staff
- Developed the SAS presence in the region as the best solution for generating anti-attrition, segmentation, cross-selling and up-selling statistical models
- Provided enterprise intelligent systems architecture consulting services in selected projects