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Complete Description:

Subject matter expert or executive consultant working independently to consult with managers on strategies and processes.

•Utilize HTML and Drupal to edit copy; refresh content to keep text and images relevant and current upon DGS’s needs.

•Contribute ideas and feedback on current and future editorial content based on DGS’s goals and trends

•Help define, document, and communicate content processes, timelines, and style guidelines for DGS

•Work on content optimization projects and product page development in a collaborative effort with the Office of the Chief Technology team.

 Be primary contact for all CMS web editing issues related to DGS.

•Conducting keyword research to identify keyword usage.

•Define SEO best practices for DGS website content in conjunction with OCTO.

•Partner with eCommerce and Marketing teams to identify existing area of the website that need content optimization and define strategy to meet DGS’s optimization goals.

•Work with writers and editors to promote implementation of SEO guidelines in new materials.

•Train editorial team in SEO and web editing best practices.

•Define metrics to measure and monitor content optimization initiatives effectiveness.

Behavior Characteristics:

Work really great with staff and partner Agency's.

Skills:

Skill        Required / Desired          Amount               of Experience    Expertise Rating

Experience with HTML and Drupal to edit copy  

Required             8              Years     3 - Expert

Experience in technical writing  

Required             8              Years     3 - Expert

Experience with CMS web editing/design            

Required             8              Years     3 - Expert

Experience in define, document, and communicate content processes, timelines, and style guidelines

Required             8              Years     3 - Expert

Experience in defining and implementing SEO best practices in new materials    

Required             8              Years     3 - Expert

Experience in conducting keyword research to identify keyword usage 

Required             8              Years     3 - Expert

Experience in training editorial teams in SEO and web editing best practices        

Required             8              Years     3 - Expert

Bachelor's Degree          

Highly desired