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•  Manage all aspects of Pay Per Click campaigns.
• Increase traffic to multiple company sites by using technologies and best practices to raise awareness of these sites.
• Upgrade Search Engine results, and achieve top placement in Google, Bing, Yahoo, etc
• Statistically measure responses to changes in the code-base.
• Complete negative keyword selection and implementation into campaigns.
• Ongoing ad copy analysis and A/B Testing.
• Choose the right cost per click (CPC) based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs.
• Advanced tracking using Google Analytics and ability to guide proper tracking code installation for Google Analytics and PPC conversion.
• Translate business goals into successful search engine optimization strategies.
• Analyze and report keyword/placement performance based on specific metrics and recommend action (e.g., keyword deletion, bid changes, copy changes, landing page changes).
• Assist with managing relationships with SEO and PPC vendors
• Analyze traffic, marketing, sales, and operational data and create actionable insights
• Identify opportunities and trends to increase client engagement and retention
• Identify new lead generation avenues from data-driven reports that demonstrate quantifiable ROI
• Apply query, data exploration and transformation, basic statistical methods and visualization techniques to create business insights or improve data quality
• Communicate complex information so that it is easy to understand and influences others to take action
• Identifying client objectives and advising on suitable measurement strategies Benchmarking performance across all online channels and advising on KPIs
• Using methodical performance analysis to influence/support campaign strategies
• Developing custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data
• Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
• Representing Fresh Egg’s Insight team in client meetings and pitch presentations
• Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization
• Providing consultancy on campaign tagging and additional on-site tracking
• Spotting potential to implement innovative new methodologies and improve analytical procedure using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based
• Working closely with the commercial team to identify and explore opportunities to cross-sell services and support new client acquisition
• Collaborating with the design and development teams for on and off-site conversion optimization projects
• Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required

• Experience in working within a marketing/business intelligence environment  
• High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.),
• High level of experience in data analysis techniques and advanced Excel  
• High level of experience working with Google Adwords and other paid search platforms  
• Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations  
• Experience in identifying and validating strategic and tactical marketing objectives  
• High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social  
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Meticulous attention to detail, with an overall passion for continual improvement  
• Innovative and creative, with a logical and methodical approach to problem solving  
• Credible and articulate, with excellent communication, presentation and interpersonal skills  
• Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
• Proactively analyze marketing funnel metrics to provide insights into marketing and content performance.
• Interpret results of marketing programs from first contact through conversion funnel, creating and presenting materials that translate complex data analysis into easy-to-understand stories.
• Explain trends in data using tools provided by web analytics products.
• Support ad hoc analytic requests from raw data through presentation quickly, efficiently and accurately.
• Actively partner with related groups in marketing and IT to facilitate and manage cross-team efforts to turn insights into practice.
• Counsel stakeholders on how to accurately interpret data and determine campaign effectiveness.
• Bachelor degree in marketing, marketing research, statistics, or other related field
• Five years of related experience
• Proven experience with demand generation, website conversion optimization, marketing automation, CRM systems and analytical tools
• Understanding of measurement of large data sets
• Experience integrating analytics to evaluate performance and user response
• Ability to identify and explain metrics to non-analytics stakeholders effectively and clearly
• Competencies with statistical tools and data analysis (e. g. regression, factor analysis, multivariate analysis)
• Knowledge of sales, business and marketing processes
• Effective time management and organizational skills
• Strong business acumen, analytical, problem solving, and data manipulation
• Strong computer skills that includes reporting software, business intelligence and advanced Microsoft Excel qualifications
• Familiar with various web tracking software such as Google Analytics
• Highly skilled in data visualization and presentation
• Exceptional written as well as verbal communication skills
• High level of personal enthusiasm and self-motivation
• Creative and critical thinking skills
• Flexible and adaptable
• Ability to present complex information in a clear, concise manner