Professional Profile

• Over 12 years' experience in UX design projects; coordinating with stakeholders, implementing the UX processes including prototyping to development, design approach and strategy with UCD process for architecting effective experiences for Web-based applications
• Construction of low- and hi-fi models, from sketches to pixel-perfect mockups to complex interactive HTML prototypes, for illustrative examples of solution specifications
• Creation of page templates, CSS style sheets, HTML & platform-specific presentation layer code, content and style guides as a hands-on team member throughout development and implementation
• Extensive experience in providing high quality solutions in User Interface development to diversified clients like Wells Fargo, FDC (First Data Corporation), American Express and AllState.
• Experience in implementing concepts of "progressive enhancement" and "unobtrusive JavaScript"

Prototyping Design: iRise, Axure, Pencil and Visio
UI Design: Adobe CS5 - Photoshop, Illustrator, Flash, Dreamweaver, Fireworks
Usability Testing: Techsmith Morae (Observer / Manager)
Client Side Programming: XHTML, CSS, JavaScript, jQuery, XML, XAML and YUI
Know-how server side skills: ASP, ASP.NET, PHP, and JSP
Application: Visual Studio 2008, SharePoint Designer, MS Blend, MS Project

• Bachelor in Computer Application (BCA)
• Diploma in Computer Science
• Pursuing CUA certification from HFI

Project Name: HomeDepot.com website Duration: Jun'12 - till date
Client: Confidential, Austin, TX US
Team size: 8
Role: UX Developer
Skills: HTML, CSS, JavaScript, jQuery, and CSS frameworks
Key accomplishments:

• Significantly contributing in UX development that may positively influence improvements in the ecommerce site experience.
• Worked closely with product, UX and business team to build applications & reach business goals through front end development and UX
• Core team member of the Custom Framework and reusable components build using CSS/JavaScript
• Research, document and report new features / functionality to the product/ux manager

Project Name: GuitarCenter.Com website Duration: Jun'11 - July 12
Client: Confidential, Westlake Village, US
Team size: 16
Role: UX Architect
Skills: xHTML, CSS, JavaScript, jQuery, Visio and Adobe Omniture
Key accomplishments:

• Significantly contributed in identify opportunities/recommend actions that may positively influence improvements in the ecommerce site experience.
• Defined the UX vision for various ecommerce web properties that are responsible for > US$750 million in annual sales
• Oversaw front-end development and implemented jQuery/HTML/CSS to bring micro sites and ColdFusion applications up to date
• Plan and maintain: marketing campaigns in Omniture tool and landing pages development using CSS/HTML/jQuery
• Develop and guide the creative team for designing interfaces for landing pages

Project Name: Automated Enrollment Services Duration: Jul'10 - Jun'11
Client: Confidential, San Francisco, US
Team size: 40
Role: Lead UX Designer
Skills: iRise, HTML, CSS, DotNet
Key accomplishments:

• Significantly contributed in aligning project participants and key stakeholders determine level of efforts, and perform deliverables and timeline projections.
• Utilized high-end graphic programs to design UI screens, including wireframes and storyboards, for presentation to Integrated Product Team (IPT) members, managers, and customers
• Developed the interfaces using HTML5, CSS3, jQuery and ASPX static page
• Championed and initiated to improve complex screens user experience
• Provided high level guidelines with mock up screens about ui components to improve user experience on complex screens
• Delivered hi level iRise prototypes with guidelines to implement

Project Name: AMEX - GMS2 Migration Duration: Apr'10 - Jun'10
Client: Confidential, Boston, US
Team size: 18
Role: Lead UX Designer
Skills: Axure, HTML, CSS,
Key accomplishments:

• Prototype design - Demonstrated various UI options for the application through low fidelity mock up screen design
• Produced UI asset libraries, brand/style guides and other supportive documentation
• Developed the interfaces using semantic code xHTML, CSS2, and integrated with DotNet application
• Provided guidelines on Web Accessibility and Section 508 Compliance

Project Name: ASI UW toolbox Implementation Duration: Feb'10 - Mar'10
Client: Confidential, Pune, India
Team size: 15
Role: Visual Designer
Skills: Axure, HTML, CSS, Photoshop
Key accomplishments:

• Accomplished to highlight the pain points in existing user interface and suggest new UI with improved user experience
• Development of UI mock-ups and prototypes, and implement user interfaces for key components of the web application
• Designed visually stunning layouts and graphics for online web application
• Produced UI asset libraries, brand/style guides and other supportive documentation

Project Name: Amex- Training and Facelift Duration: Oct'09 - Dec'09
Client: Confidential
Team size: 6
Role: Team lead
Skills: Flash, HTML, CSS, Photoshop
Key accomplishments:

• Resource/work allocation - Managed a team of 6 designers.
• Emphasizing and ensuring the highest quality outputs - both in documentation and code.
• Using Flash designed and developed application Demo.
• Assisting the PM and reporting any escalations where necessary.
• Comprehensively participated in RFP
• Finally, "Ensuring smooth and effective functioning of the team with highest degree of adherence to quality and the processes."

Project Name: SPRAYAS.ORG Duration: Sept'09 - Sept'09
Client: Confidential. Pune, India
Team size: 5
Role: Team lead- UI Designer
Skills: Flash, Photoshop
Key accomplishments:

• Designed layout for the S'Prayas website
• Designed complete website in Adobe Flash
• Admin section programmed with Flash Action Script

Project Name: HMS Transcription Rewrite Duration: May '09 - Aug '09
Client: Confidential Nashville, TN US
Team size: 20
Role: UI Designer
Skills: HTML, CSS, JavaScript, ASPX
Key accomplishments:

• Build the design guidelines and standards for the web application.
• Designed, evaluated and communicated numerous user interface ideas, while working in an agile development process.
• Development of UI mock-ups and prototypes, and implement user interfaces for key components of the application
• Designed interface using xHTML, CSS and integrated with ASPX and Silverlight
• Supporting to UI developer team of 4.

Project Name: SIFEINDIA.ORG Duration: Apr'09 - May'09
Client: Confidential. Pune, India
Team size: 3
Role: Team Lead -UI Designer
Skills: Photoshop, CSS, JavaScript
Key accomplishments:

• Responsibilities include aligning project participants and key stakeholders, developing project plan. Manage development, testing and develop rollout and support strategy.
• Consolidated project status and report to stakeholders and the internal delivery center.
• Managed and developed interface and supported to back-end CMS development team
• Developed front end design using HTML, JavaScript and Flash

Project Name: Syntranet - SharePoint Duration: Mar'08 - Sept'08
Client: Confidential - Syntel
Team size: 11
Role: UI Designer
Skills: HTML, ASPX, SharePoint Designer, Photoshop, CSS, JavaScript
Key accomplishments:

• Designed Information Architecture / Information design for intranet application and identify UI Patterns for SharePoint.
• Integrated custom design theme to SharePoint
• Produce UI documentation including UI specifications, UI guidelines and define navigational structure
• Resolved browser compatibility issues.

Project Name: FDMS Melville Duration: Dec'07- Feb'08
Client: Confidential Pune, India
Team size: 5
Role: Team Lead -UI Designer
Skills: HTML, ASPX, SharePoint Designer, Photoshop, CSS, JavaScript
Key accomplishments:

• Responsibilities include aligning project participants and key stakeholders, developing project UI Design plan. Manage development, testing and develop rollout and support strategy.
• Understanding and Design of Project UI Functional requirements, in terms of User, Interaction, Technical and Screen flows
• Designed Information Architecture / Information design for application and identify UI Patterns. Coordinated with other teams and consultants to integrate the different modules.
• Produce UI documentation including UI specifications, UI guidelines, Site Maps, Content Outlines, and define navigational structure
• Resolve server based and browser compatibility issues.

Project Name: Confidential
Duration: Sept'07 - Nov'07
Client: Great Confidential. Pune, India
Team size: 20
Role: UI Architect
Skills: HTML, ASPX, Photoshop, CSS, JavaScript
Key accomplishments:

• Build the design guidelines and standards for the web application.
• Designed, evaluated and communicated numerous user interface ideas, while working in an agile development process.
• Development of UI mock-ups and prototypes, and implement user interfaces for key components of the application
• Supporting and administration of UI developer team of 3

Client: Confidential, Pune, India Duration: Jun'05 - May'07
Role: Web Master (UI Design & Development)

Responsibilities:

• Produced high quality intuitive, natural, comprehensive and solid UI for the websites and web applications for more than 10 projects.
• Produce wireframes, mock-ups, task flows, and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing.
• Collaborate and partner with various team members(On Site and Off Shore) in attempt to ensure intended designs remain intact throughout the project lifecycle
• Other accomplishments like specification development, prototyping, usability assessment, technical documentation and all front-end code development for enterprise level repository.

Client: Confidential. Bangalore, India Duration: Jun'04 - Dec'04
Role: Sr. Web Developer (Front end design)

Responsibilities:

• Developed and maintained the company's informative website
• Application UI development and rapid prototyping via (X)HTML, JavaScript and CSS
• Worked closely with the web development team to ensure technical feasibility and correct design implementation.
• Programmed cross-browser HTML, CSS, and JavaScript in a version controlled (VSS) DotNet environment

Client: Confidential India Duration: Jul'03 - Jun'04
Role: Sr. Web Developer (Front end design)

Responsibilities:

• Developed and maintained the company's informative website
• Marketing responsibilities included presentation design, collateral design, illustration, corporate identity and brand visuals management.
• Leader of design team of three members

Client: Confidential Bangalore, India Duration: Dec'00 - Mar'03
Role: Web Developer (Front end design)

Responsibilities:

• I was responsible for Electronic Image Collections (EIC) projects. Under the EIC projects processed and maintained the large volume of images, transforms standard printed books into virtual ebooks for Reed Elsevier client. Front-end design and prototype HTML/CSS files for Java/DOTNET Applications

Client: Confidential Bangalore, India
Duration: Sept'99 - Nov'00
Role: Web Developer (Front end design)

Responsibilities:

• Developed and maintained the informative website. I was responsible for administer/design the company's Real-time Auction website
• Designed the banners and advertisement designs in Flash.