PROFESSIONAL SUMMARY:

• nnovative and accomplished marketing leader driven to optimize sales pipeline growth offers 20+ years of web technology, online marketing and demand generation experience earned through managing projects and teams involved in the production, maintenance and execution of mission critical web properties and a broad spectrum of marketing programs including SEO, SEM, database marketing, social media marketing, account based marketing, field events and branding initiatives.

TECHNICAL SKILLS:

Leadership: Lead to revenue Management Budgets, ROI & CAC Consensus building, teamwork & mentoring Project Management

Marketing Strategy: Demand Generation Online and field event planning and execution UX and UI Web analytics SEO, SEM, email marketing Social media Multivariate testing, CROWeb Technology: Web development Information architecture Marketing automation Digital Asset Management System IntegrationMarketing & Sales: Marketo, Hubspot, Eloqua, Act - On, Constant Contact Google Adwords, Wordstream Trade Desk, Adroll, Bizo Optimizely Salesforce, Full Circle InsightsReporting: WebTrends Google Analytics Omniture SiteCatalyst Conductor Searchlight Crazy EggContent Management: Interwoven TeamSite, MediaBin, WorkSite, Alfresco Drupal, Joomla, Blogger, Wordpress Microsoft Sharepoint, Confluence Wiki, JiveOther Productivity Tools: MS Office, Project, Visio Adobe Photoshop, ImageStyler, GIMP Perforce, SVN Mantis, Footprints, Bugzilla, Basecamp

Software Languages: PHP, JavaScriptHTML/DHTML/CSS/XML

IDEs: Eclipse, Visual Web Developer, Visual C#, Net Beans

Database Skills: MySQL, MSSQL, PostgreSQL, Oracle

Frameworks: Dojo, Prototype, JQueryZend, Codeigniter

PROFESSIONAL EXPERIENCE:

Confidential

Director of Integrated Marketing

Responsibilities:

• Led the project to implement FullCircle Insights - a tool that is now widely used in the organization to provide full funnel visibility to executives.
• Report on the marketing programs and lead generation activities and results to the executive team at the weekly Biz Ops meeting.
• Created yearly budget for AMS by working backwards from bottom line goals for each Regional Sales Manager and using Sirius Decision conversion rates and historic conversion rates to derive lead volumes required in each territory.
• Achieved a YOY increase of 43% in qualified lead volume despite a flat budget.
• Established calendar of field events averaging 30 events per quarter in 2016 and led the team that lent logistical support to these events.
• Analyzed past data to identify 2017 events that aligned with the new target audience and corporate goals of funnel velocity and conversion rates. Managed contracts with event vendors and received close to 50% discount on list prices.
• Led the project to change Vectra’s fulfilment partner thereby reducing quarterly logistics spend by 39%.
• Established Vectra’s Google Adwords program. Reigned in spend by focusing mainly on retargeting and competitive positioning.
• Established bi-weekly Vectra Bootcamp webinar series that now provides assists to over 30% of the opportunities.
• Provided logistics and content support to annual WW SKO
• Designed and led the implementation of Vectra’s lead scoring model.
• Designed and led the implementation of email nurturing programs for different persona at various stages of the buying lifecycle.
• Established weekly meeting cadence with Sales Ops and SDRs. This has helped improve quality of leads and increased sales accepted leads by 19%.
• Developed and implemented integrated marketing campaigns - blog, emails, paid search and social media - centered around specific events and weekly call campaigns.

Confidential

Marketing Director (Online Marketing)

Responsibilities:

• Achieved a cost reduction of 48% without sacrificing lead volume or lead quality by leading the project to evaluate alternative solutions to replace Eloqua and migrating to Act-On.
• Achieved 73% reduction in costs over a one-year period while increasing B-2-B pipeline by 31% by on-boarding 3rd party paid search platform, moving the paid search and online advertisement program in-house and establishing KPIs.
• Increased natural search web traffic by 62% and qualified leads by 41% by on-boarding 3rd party SEO management platform, moving the natural search program in-house and providing ongoing direction and guidance to content writers, PR agency and partners.
• Increased CTR on email CTAs by 23% over a period of 3 months by auditing and re-segmenting database of over 250k contacts leading to more personalized and customized email marketing and nurture campaigns.
• Increased sales accepted leads by 14% by installing a weekly Marketing Ops review with the SDRs and helping them prioritize lead follow-up.

Confidential

Sr. Web Marketing Manager

Responsibilities:

• Established new inbound leads channels by integrating Click-to-Call and Click-to-Chat applications (Oracle/ATG and LivePerson) with the website and SFDC. Trained inside sales staff, created scripts and answer libraries.
• Drove a 200% increase in raw lead volume from Intacct’s Marketo based landing pages and web pages by establishing a multivariate testing program using Optimizely.
• Provided insights into website usage patterns using Google Analytics and suggested content and navigation improvements aimed at better guiding prospects through the buying process.
• Grew natural search qualified leads by 200% by on-boarding 3rd party SEO platform and driving content, metatag and server-side changes.
• Consistently exceeded MQL targets for SEM with hands on leadership and guidance to agency principals.
• Augmented Intacct’s credibility by driving TRUSTe compliance and US-EU and US-Swiss Safe Harbor programs.

Confidential

Web Strategy Manager

Responsibilities:

• Formulated Confidential ’s long term and short term strategies for information architecture, user interface, content management, application development and database architecture for the public internet website, the extranet website and the intranet websites
• Managed the web team, budgets and contracts with web service providers and vendors.
• Represented Confidential ’s interests in global decision making processes involving website architecture, user interfaces, Content Management System, global database discussions and web based applications.
• Provided website content and navigation direction by tracking and analyzing web site success with tools such as WebTrends, Google Analytics and Omniture SiteCatalyst.
• Led the effort to standardize RSS implementation for Confidential globally.
• Planned and designed the global architecture for the Interwoven MediaBin installation.
• Planned and designed the architecture for the Interwoven TeamSite installation in the US. Managed TeamSite developers to implement templates and workflows.
• Led the SEO effort and helped define content guidelines and standards for website
• Designed Interwoven-WorkSite’s enterprise wide document repository architecture.
• Enabled the e-Business team to move the “Buy Samples” program in-house from 3rd party vendor by leading the PayPal integration implementation.
• Designed and implemented integration with 3rd party leads capturing system, WebLeads and its integration with home grown OMS (Opportunity Management System)
• Managed email marketing campaigns and newsletters through Boomerang.

Confidential

Systems Analyst/Sr. Consultant

Responsibilities:

• Architect and lead developer for numerous Intranet and Extranet web applications for Confidential, Inc. Planned and managed the projects through their entire life cycle.

Confidential

Software Consultant

Responsibilities:

• Analyzed, designed, developed and implemented a wide range of workflow and collaborative business systems for clients of Confidential Inc., including GE Capital and Arthur Andersen.

Confidential

Senior Software Engineer

Responsibilities:

• Analyzed, designed, developed and implemented applications and business systems.