SUMMARY:

• Technology Leader with extensive experience in the design, architecture, development and management of custom development and integration solutions. Responsibilities include IT management, database design, application and service architecture, and technical design and development of large - scale, mission-critical ecommerce sites and web based content-managed applications. Most recent focus includes Digital Marketing Technologies and Content Management solutions.

PROFESSIONAL EXPERIENCE:

Principal Consultant

Confidential - San Francisco, California

Responsibilities:

• Architect and development lead for a multi-site solution. Designed data and Sitecore content tree architecture, designed code architecture to implement a reusable and scalable architecture.
• Implementation was on Sitecore 8.1, Sitecore MVC, Razor, Glass Mapper, and Simple Injector for dependency injection. Implemented personalized experience by using Sitecore’s Personalization rule engine, Personas and Profiles to drive content presentation

Confidential - Neenah, Wisconsin

Responsibilities:

• Architect and development lead for their flagship websites: www.kleenex.com and www.huggies.com. Designed data and Sitecore content tree architecture, designed code architecture to implement a reusable and scalable architecture.
• Implementation was on Sitecore 7.5, Sitecore MVC, Razor, Glass Mapper, and Simple Injector for dependency injection. Extensive Sitecore integration with third party solutions, client’s OAUTH based authentication system, client’s marketing system, and ecommerce platform.
• Established Sitecore development best practices, trained and mentored staff on Sitecore development.

Confidential - Auburn, California

Responsibilities:

• Migrated client web sites from Sitecore 6.5 to 8.0.
• Developed technical architecture for the implementation of a new web site based on Sitecore 8. Established Sitecore development best practices, trained and mentored staff on Sitecore development.
• Modified legacy code to work with Experience Editor in order to make Content Authoring more user friendly.

Confidential - San Francisco, California

Responsibilities:

• Designed architecture for the development of a new, mobile optimized, web site based on Sitecore 7.5, .NET, MVC, JQuery mobile framework and SQL Server. Currently leading the development of this product with a target launch date of 8/2015.
• Defined technology blueprint to effectively support the Digital Channels product roadmap. Introduced SCRUM Agile as the methodology for the design, build, and testing of the solution.
• Currently responsible for leading the team of 15 developers in support of all Digital Channels consumer facing products. This includes hands-on leadership of the mobile web site, and oversight of three other concurrent projects.

Confidential

Responsibilities:

• Brought in to help stabilize a suite of Sitecore based web sites resulting from a problematic implementation. Addressed issues with Content Tree design, template consistency, workflow and pipeline modifications that caused some key errors. Also, made cache changes to improve performance of web sites.
• Subsequently retained to enhance existing sites and make enhancements to Sitecore implementation to streamline and optimize the Content Editing process.

Confidential

Responsibilities:

• Engaged to provide development leadership of the new web development platform based on Sitecore Content Management System. Key engagement objectives were to: 1) establish development methodology, processes, and best practices, 2) build the architecture and development platform for rapidly launching new Sitecore content-managed sites, 3) launch initial core sites, and 4) ensure internal client team became self-sustained to provide production support and support future enhancements of the Sitecore based web sites.
• Introduced Content Management system to the organization. Installed and configured Sitecore 7.0 and DMS instances for Development, Q/A, and Production. Configured production environment for fault tolerance and high scalability. Established best practices and standards for development and content editors. Implemented security roles and integrated with Active Directory. Architected and implemented Content Management driven website to support thousands of Financial Advisors access to data and files. Technology: Sitecore’s CMS 7.0 (Content Management System) and DMS (Digital Marketing Solution) along with ASP.NET, C#, WCF services and .NET 4.0.
• Architected and implemented Content Management based solution to dynamically create and launch several thousand websites for the firm’s members from a number of content managed templates. Members can pick their site and managed their own content own their own local site. Architected and implemented solution using Sitecore’s CMS 7.0 (Content Management System), Sitecore’s Foundry 7.1 and DMS (Digital Marketing Solution) along with ASP.NET, C#, WCF services, .NET 4.0 and SQL Server 2012.

Confidential

Group Manager

Responsibilities:

• Responsible for architecture and development of the company’s Deals & Offers platform. This platform allows the company to deliver targeted electronic deals & offers to Amex customers via the web and mobile. Project responsibility includes design and development of a SOA architected service layer to deliver the data to the appropriate channels (e.g. Web pages, mobile phones, and social media sites), design and development of new web site(s) for offer delivery, design and development of the mobile experience. Directly led the design and programming of the API’s, service and database layers. The platform was implemented using SOA architecture on NET, WCF, C#, XML, Oracle 10G, and ASP.NET/MVC 3. Provided guidance and mentoring to development team.

Confidential

Project Manager

Responsibilities:

• Architected the technical design including: 1) information architecture, 2) database design, 3) multi-tier partitioning (presentation, security, business logic, and data access layer), and 4) object model. Established coding standards to maximize the use of .Net’s framework and Enterprise Application Blocks.
• Led the database design (multiple databases consisting of over 200 tables). This included effective design for data integrity and performance. Designed indexing and partitioning strategy for performance.
• Built the major class libraries, stored procedures, and user defined functions, providing the core capabilities.
• Provided day-to-day technical leadership to the team (8 developers) in the coding of the web site using SQL, Stored Procedures, ASP.NET, C#, HTML, JavaScript, and AJAX.
• CRM/Customer Data Integration Project. Created a central customer data repository integrating customer data across all the customer touch points, including Call Center, Web sites, and direct mail. This allowed the client to increase cross-sell by proving focused and targeted offers to their customers. Responsibilities included:
• Established user requirements and workflow design changes.
• Designed the integration architecture to integrate data across six business units (and four disparate platforms: IBM mainframe, DEC/VAX, HP9000/Oracle, and AS400).
• Designed the database, established object model architecture, and coding standards.
• Built integration tier using C#, ASP, .NET 2.0, and BIZTALK.

Confidential

Oakstone Publishing

Responsibilities:

• Served as team lead and architect for the design and development of several mission-critical sites for this client, including oakstonewellness.com, cmeonly.com, and journalbytes.com, and mydocpod.com. Responsibilities included requirements definition, functional and architecture design, technical oversight and overall project management. Technology: ASP.NET 2.0, VB, .NET 2.0, SQL Server.

Confidential

Responsibilities:

• Lead analyst for the design, development, and implementation of the marketing automation system. The system automates all direct marketing functions, and enables the marketing organization to quickly launch new marketing initiatives. Responsible for requirements definition, design, and programming. Technology: VB .NET, SQL Server.
• Led the creation of the company’s internet development platform and the launch of the company’s initial sites (www.films.com, www.cambridgeal.com). The platform allows the company to rapidly launch new sites for brand specific offerings. Technology: SQL Server, ASP.NET, VB.NET, and JavaScript.

Confidential

Responsibilities:

• Led the re-design and development of the company’s online retail store. Subsequently architected the real-time integration of the site with CommercialWare’s RDC catalog management system (AS400) to achieve real-time inventory allocation. Defined integration requirements, and led the development team to build the integration layer using C#, .NET Framework; XML, IBM WebSphere, SQL Server and Oracle databases.

Senior Consultant

Confidential - New York

Responsibilities:

• Developed an Oracle based Impact Fee Management System for Confidential .
• Developer on an Engagement Management System for a large professional services firm.
• Developed a Supply Shrinkage Management System at Confidential .