PROFESSIONAL SUMMARY:

• Around 6 years of experience in email marketing using Exact Target, mail chimp etc.
• Integrated SFDC wif Exact Target App using Marketing cloud connectors.
• Experience in setting up campaign level experiments and measuring the lift.
• Extensive experience in segmenting the data using SQL, Data Filters etc.
• Experience in creating email strategies, test plans and detailed reports.
• Experience in building the custom preference centers to honor customer’s preferences.
• Experience working wif Digital and Marketing Managers and deploying their strategy wif the help of Email studio, Contact builder, Automation studio & Journey Builder.
• Worked wif Data Extensions, Profile management and subscriber DE.
• Executed data - driven campaigns, email, mobile Push, SMS.
• Worked closely wif Business Users for requirements gathering and business analysis.
• Excellent noledge of SQL fundamentals and other database technologies.
• Experience building the master data extension at an organization level.
• Experience in performing health checks for existing journeys across multiple BU’s.
• Worked wif A/B Testing in determine the winner and publishing emails based on the result.
• Created Microsites using Exact Target and auto published them.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Built various cloud pages in the web studio.
• Involved in IP warming and also responsible for creating various business units.
• Experience on Campaign Management tools.
• Built Exact Target Dynamic subject line while creating an email.

TECHNICAL SKILLS:

Exact Target: Journey Builder, Wed Studio, Mobile Studio, Automation Studio, AMP Script, SSJS SQL

Languages : C++, JavaScript, HTML5, CSS3, AMP SCRIPT

Debugging Tools : Firebug, Chrome Developer Tool

Tools: Sublime, Notepad++, Litmus

PROFESSIONAL EXPERIENCE:

Confidential, Kirkland, WA

Salesforce Marketing Cloud Developer

Responsibilities:

• Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.
• Create, build, and execute campaigns.
• Worked on Content builder to creating content templates.
• Experience in Building Complex Journey’s wif handling multiple branches and emails.
• Worked on Audience Builder and Automation studio.
• Worked on the personalization of the email using the AMP Script.
• Worked on very extensive usage of amp script. So dat each email we built can be used in multiple languages using the Phrase studio application.
• Migrated the emails from the Old platform to Salesforce marketing cloud platform.
• Created emails by referencing a data extension in a way dat whenever a file drop happens the look and feel of the email changes based on the Country code.
• Segmented Data so dat qualified subscribers enter the appropriate Entry Data Extension.
• Used Automation Studio extensively to create file drop automations and scheduled automations.
• Support the Email Marketing Manager in the development of new business requirements.
• Worked on Automation studios and created related Activities.
• Worked on Tracking to track the email activities.
• Created Account, Data Extensions, Users, Roles under Administration Settings.
• Research new and innovative technology and techniques to improve the automation of marketing process.
• Provide support setup, training, and execution of marketing process.
• Experience working on creating users, profile configuration, created File Locations using Data Management, Reports and Dashboards.
• Creation of new campaigns, including data configuration, audience creation, and utilization of capabilities in the platform.
• Designed personalized email content using HTML and CSS3 in Content Builder.

Environment: Amp script Language, HTML, CSS, Data Loader, Reports, Dashboards, Automation Studio, Journey Builder, Email Studio, Mobile Studio, SOAP, REST API, Email Services

Confidential, San Diego, CA

Salesforce Marketing Cloud Email Deployment Specialist/Developer

Responsibilities:

• Manage ExactTarget/Marketing Cloud implementation for a large enterprise, including multiple Business units like transactional, marketing and sandbox.
• Worked on Integrating Branch Linking into the existing email links which converts normal email links to universal deep linking.
• Worked on segmenting the audience at various Business unit.
• Reporting, data migration, solution design and project coordination.
• Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to Enable business logic.
• Working wif Marketing managers to understanding the purpose of the campaign and converting their strategy into Business requirement document and further building the road map using lucid charts.
• Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
• Lead the tactical execution of email campaigns, including developing HTML email templates,
• Executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.
• Monitoring the journeys and automations at the parent and child business units, because as most of the data comes from external source.
• Responsible for creating various file drop activities and import file activities.
• Created Journeys wif different activities like update contact activity, to achieve the business conditions.
• Responsible for technical coordination wif QA and UAT Team to explain the outcomes of the HTML emails along wif the various dynamic data attributes.
• Working on the Approved Email templates to add the AMP Script according to the business requirements and the input data at various send able DE’s and Look up DE’s.
• Creating the Sender profiles and Delivery profiles and send classifications before sending the emails.
• Monitoring and managing the integration of marketing cloud wif various data sources and systems.
• Responsible for campaign setup and deployment across email, display and mobile push.
• Started working on Mobile push notifications and understanding the geofencing feature in the mobile studio.
• Work wif Marketing Cloud Connect, Data Stream, query writing, data extensions and AMP Script.
• Responsible for monitoring the campaign post-deployment to validate completion.

Environment: Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, Email Marketing, HTML, CSS3, Responsive Design, information architecture.

Confidential, Richmond, VA

Salesforce Marketing cloud Expert

Responsibilities:

• Responsible for technical coordination including email QA in html, writing SQL query and Amp Script logic and deploy email campaigns.
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.
• Created Microsites using Exact Target and auto published them.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Developed Exact Target Dynamic Content for different customers.
• Responsible for campaign setup and deployment across email, display and mobile push.
• To Develop robust campaign documentation, including customer specific work instructions
• Prepare customer assets for hand off to other team members.
• Used REST API for functionality of Journey builder, mobile push.
• Used Journey builder in running more TEMPthan 75 different campaigns along wif Automation Studio and Contact Builder.
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage Exact Target’s Amp Script to automate email sending processes.
• Tested End to end Mobile push scenarios wif Android and iOS.
• Created the Data extensions for Mobile push based on the requirement given by business.
• Created emails in Exact Target using content builder, WYSIWYG editor, and html.
• Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating wif clients to ensure relevant and impactful messaging for all recipients.
• Delivered personalized and coherent online experience, including targeted content and promotions.
• Oversaw the development, update, and distribution of weekly reports, this included summarizing and interpreting data.
• Design mobile responsive email mock-ups dat are built out and integrated into the Sales Force Marketing Cloud (Exact Target).
• Enabling dynamic content management and personalization using AMP Script.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy.

Confidential, McLean, VA

Salesforce Marketing Cloud Developer

Responsibilities:

• Working wif Various teams in gather the data and making it integrated wif Marketing cloud using the internal comet requests. So, dat the filtered data is injected into Marketing cloud on Time-driven Basis.
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the clients.
• Working on the Approved Email templates to add the AMP Script according to the business requirements.
• Creating the Sender profiles and Delivery profiles and send classifications before sending the emails.
• Managing the software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments.
• Monitoring and managing the integration of marketing cloud wif various data sources and systems.
• Creating the Microsite landing page of unsubscribe page and making sure, the defined triggered emails are configured properly.
• Creating and Maintaining Marketing cloud dashboards, page layouts, and new applications when necessary.
• To Monitor the campaign post-deployment to validate completion.
• Prepare customer assets for hand off to other team members.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Created emails in Exact Target using content builder, WYSIWYG editor, and HTML.
• Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.
• Delivered personalized and coherent online experience, including targeted content and promotions.
• Oversaw the development, update, and distribution of weekly reports, this included summarizing and interpreting data.
• Enabling dynamic content management and personalization using AMP Script.
• Use AMP script language to create various email campaigns; create automated marketing campaigns.
• Familiarity wif SQL language for writing queries for data in Exact Target.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, information architecture.

Confidential, Oakland, CA

Salesforce Marketing Cloud Jr Developer

Responsibilities:

• Integrating Marketing cloud wif sales cloud using the Salesforce marketing cloud connector V5.
• Used the Manual Import functionality to load the data into data extensions.
• Created emails in Exact Target/Marketing cloud using content builder & server-Side Scripting language called AMP script, HTML &CSS & WYSIWYG editor.
• Created Dynamic Master template by analyzing various future email campaigns.
• Sent emails through Exact Target and track campaign results and store them in the data extensions for sorting any kind off technical issues.
• Leverage existing email templates to create new email campaigns.
• Create and Maintain email reporting Dashboards, conduct A/B testing to provide test results to the marketing team to drive segmentation, delivery and content decisions.
• Worked on Automation studio activities especially the data extract activity and file transfer activity to fetch the data from data extension and send it from safe house to exact target Enhanced FTP.
• Calculating the count of various synchronized Data extensions by using the SQL query activity and store the results in the data extension and make sure its actively automated for every hour.
• Used Journey builder to update various salesforce objects back in sales cloud by using Update contact activity, Campaign Member, object activity.
• Used Journey builder to create the journey which can update the unsubscribe records back in Sales cloud.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration,