SUMMARY

• 8 years of IT industry Experience mainly in Adobe Sitecatalyst, Java/J2EE (Struts, spring and Hibernate) and Mobile Web development using HTML5, CSS3, JavaScript, JQuery Mobile and JSON.
• Managed and executed projects that tracked and analyzed site performance, trends, clickstream and path to provide data driven business intelligence and improve online experience.
• Maintain large consumer facing websites and hands - on knowledge with tagging and analytic perspective in Adobe Reporting & Analytics: SiteCatalyst, Discover and DataWarehouse.
• Expertize in analyzing the reports from the website, study of visitor behavior on a website and understanding of website behavior resulted in increased online users.
• Gather the Business requirement from the Product Owners/Business and provide the solution design Reference (SDR) document to front-end engineering teams.
• Designed Product specific dashboards and responsible for providing regular analysis of online product performance and create reports used for establishing market projections, product analysis and forecasting.
• Proactively identified opportunities and actionable strategies to drive KPI performance and improve site and marketing effectiveness.
• Experience in web analytics tracking and reporting including testing website tagging during development cycles.
• Provided guidance and work leadership to less experienced person and have supervisory responsibilities.
• Define and implementation of Sitecatalyst tagging to track the browser application, mobile app and web application in IOS and Android.
• Monitoring KPI’s and delivers analytical findings in order to improve the business.
• Perform best practices of extracting data from the Adobe platform using SiteCatalyst, Discover, Data Warehouse and Report Builder
• Perform platform administration duties to support Adobe users, including access management, creating report suites and permission assignment.
• Provide ongoing education on SiteCatalyst and Discover to enable efficient self-service reporting for business owners, product managers and marketing managers .
• Explore new strategic options, experimenting and improving the site, keeping up with the web and analytics evolution.
• Involved in detailed design, development, perform testing and integration testing of the application tags.

TECHNICAL SKILLS

Web Analytics: Adobe Analytics (Sitecatalyst), Report Builder, A/B Testing, Tealeaf

Programming: Java, J2EE (Struts, Spring and Hibernate frameworks)

UI Web Technologies: HTML, HTML 5, XML, JavaScript, AngularJS, NodeJS, AJAX, JQuery Mobile, JSON, JSP, CSS3, UI Concept Modeling/Wire framing

App. Development Environment: WebSphere Commerce Suite 6.0, J2EE (JSP, Servlet, EJB), Java, JSF, C#.Net

IDE, HTML Editor, Tools: Charles Proxy, Digital Pulse Debugger, Eclipse IDE, Net beans, WCS, Notepad++, Git Bash, VSS 6.0, ANT, SVN

Web/App Servers: WebSphere 5.x, JBoss 3.x / 4.x, IBM HTTP Server and Apache /Tomcat Web Server, IIS

Database: Oracle 10g, MS-SQL Server, My SQL

Operating Systems: Windows XP, Windows 7, Unix.

Methodologies: Rational Rose, Microsoft Visio, UML

Project/Bug Tracker: JIRA

PROFESSIONAL EXPERIENCE

Confidential

Adobe Analytics - Consultant

Responsibilities:

• Create the Solution design document for Card, Card Mobile (IOS & Android), Bank, Bank Mobile (IOS & Android), Personal Loan, Diners club, Student Loan, Home equity Loan and Network.
• Gather the business requirements synthesized from multiple sources including product managers, development teams and functional group members.
• Create Solution Design Reference document based on the Business Requirement for the Web, Mobile Web and Mobile Apps includes IOS and Android devices.
• Development of dashboards for senior management for evaluating the metrics.
• Analyze A/B testing result in the sitecatalyst reports and documents the test results to identify the success metrics and post-test analysis to improve Website efficiency.
• Analyze the User navigation in the Website using the tool Tealeaf to gather appropriate information on website user.
• Maintain records of web usage and traffic to site and prepare reports in user usability trends using the Adobe Analytics Report Builder.
• Track and report key performance metrics, traffic behavior and campaign performance using Adobe Sitecatalyst.
• Recommend appropriate Web site measurement tactics tied to the business goals.
• Monitor the website behavior, analyze the customer experience and ensure optimization of business processes.
• Ensure analytics are consistently implemented across digital properties and perform troubleshoot on various issues in the system.
• Implement the tags using Sitecatalyst processing rule for the broken links for the live application.
• Extract and analyze the data for the analytics in the Data warehouse to provide enhancement for business intelligence programs.
• Create and customize reports using the Adobe Analytics Report Builder.
• Act as a translator between the business and technical person- Coordinate work with the UI developer to implement the tags and testing team to validate the tags and resolve all queries in a professional manner.
• Create Conversion Variable (eVar), Traffic Variable (props) and Traffic Events (event).
• Validate the analytics data using Charles Proxy Server and Digital debugger Tool.
• Perform the admin duties of user management, adhoc request and report suite creation.
• Design, document, test, implement and maintain web application developed in a variety of languages including Javascript, HTML, AngularJS and AJAX and interfacing with numerous data sources such as Teradata databases.

Confidential

Web Analytics Developer

Responsibilities:

• Implemented the Omniture tagging for m.sears.com, m.kmart.com, BYOD(Bring Your Own Device), Nicki and Adam, Shop-In, In-Vehicle, KCD (Kenmore Craftsman and Diehard), Kiosk (Sears, Kmart), Tablet (Sears and Kmart)
• Implemented the Omniture Tagging for the applications using AngularJS and NodeJS as per the Solution Design Report
• Created the custom tags (props, eVar and events) to track requirements
• Implemented tagging on the hybrid application which run inside a native container
• Implemented client side and server side visitorid synchronization for m.sears.com and m.kmart.com. This was the first such implementation as per Adobe.
• Expert in Sitecatalyst solution design & architecture
• Worked as UI developer for the Global menu and product detail page of m.sears.com & m.kmart.com using HTML5, CSS3, AngularJS, JQuery and Node.js
• Developed framework for A/B testing
• Expertize in analyzing the reports from the Sitecatalyst and Discover tool as per business requirements
• Monitoring KPI’s and deliver analytical findings in order to improve the business
• Created and Maintained the Dashboards for the application in order to check the data’s are flowing accurately

Environment: Angular JS, Node JS, Net beans 7.3, Git hub, Omniture (Adobe Sitecatalyst), Discover, Tomcat Server 7.0

Confidential

Mobile UI and Web Developer

Responsibilities:

• Designed the UI features portable for iPad and Samsung Galaxy device using HTML5, CSS3 and JQuery Mobile.
• Analyze technical requirements of the project and gather source system information to achieve the business need.
• Implemented the complex modules like SSO Login and inventory sales using Java.
• Experience in Unit Testing with Ripple emulator.
• Implemented the Omniture Sitecatalyst tagging to track the application and how the dealer is obtaining the revenue.
• Involved in detailed design, development, performed independent unit testing and integration testing of the application.
• Coordinate deployment of project related modules to Production.

Environment: HTML5, CSS3, Java, jQuery Mobile, Eclipse, Microsoft Visio, MySQL, Omniture (Adobe Sitecatalyst)

Confidential

Duration:

Role:Java Developer

Responsibilities:

• Designed the high level design documents and specification document based on the business requirement using rational rose and Microsoft Visio.
• Developed window based applications using spring and hibernate framework.
• Work with team to code and unit test the application.
• Drawn up a test schedule and unit test plan for the project.
• Support system integration and user acceptance testing.
• Actively participated in production implementation and rolled out to production on time with minimal defects.

Environment: Java, J2EE, spring, hibernate, Eclipse, Oracle 10g, Microsoft Visio, rational rose

Confidential

Java Developer and Support

Responsibilities:

• Handling production support and Defect resolution and analysis/clarification.
• Fixed Bugs and identified the root cause of the bugs reported.
• Impact analysis before iteration of every change requirement/bug fixes.
• Minor enhancement of the application as per CR.
• Monitoring and Tracking the production Ticket.

Environment: Java, Eclipse, Oracle 10g, Web sphere, C#.net

Confidential

Mobile Web Developer

Responsibilities:

• Creation of HLD and LLD design documents using Microsoft Visio.
• Proactively recorded the changes in project scope to keep track of the change in business requirements.
• Involved in detailed design, development, performed independent unit testing and integration testing of the application.
• Implemented the application using Struts 2.3 framework and UI is designed using Net Biscuits.
• Installed, configured and tested on app servers.
• Prepare Knowledge transfer plan and provide KT to facilitate new-entrants into the project and also preparation and maintenance of training materials.

Environment: Java, JSP, Net beans, Struts, JBoss Server, Net Biscuits, Glassfish Server, JavaScript, CSS

Confidential

Production Support

Responsibilities:

• Support the online shopping applications which are built using WCS.
• Maintaining the e-commerce application which is live in public.
• Fixed Bugs and identified the root cause of the bugs reported.
• Impact analysis before iteration of every change requirement/bug fixes.
• Identify and resolve technical problems related to performance, functionality and coordinate with end users as necessary.
• Minor enhancements of the application to increase the performance/fix the defect.
• Responsible for monitoring and tracking the production ticket.

Environment: Java, WCS, DB2, Eclipse, JIRA, JavaScript, CSS

Confidential

Jr. Java Developer

Responsibilities:

• Actively involved in analyzing and collecting user requirements.
• Wrote Specification for the development.
• Wrote JSPs, Servlets and deployed them on Weblogic Application server.
• Wrote Oracle PL/SQL Stored procedures, triggers, views for backend database access.
• Used JSP’s HTML on front end, Servlets as Front Controllers and Java Script for client side validations.
• Created web GUI: pages, tables and charts using GWT (Google Web Toolkit), java Freechart library using MVC pattern.
• Developing unified Global Transaction Banking platform using Google Web Toolkit (GWT) to support a consistent web experience.
• Designed and implemented interface elements using Google Web Toolkit.
• Proficient in doing Object Oriented Design using UML-Rational Rose.
• Participated in Server side and Client side programming.
• Wrote SQL stored procedures, used JDBC to connect to database.
• Designed, developed and maintained the data layer using JDBC and performed configuration of JAVA Application Framework.
• Created a user Interface through HTML and JSP, Standard Tag library.
• Involved in developing various Servlets.
• Tested and validated the application on different testing environments.
• Used DB2 as the database and wrote SQL & PL-SQL.

Environment: Java, JSP, HTML, Servlets, DB2, SQL, PL-SQL, Google web Toolkit, JDBC, MS Excel, UML, Apache Tomcat.