EXPERIENCE

Manager of Communications and Investor Relations

Confidential

Responsibilities:

• • Develop, manage and execute internal and external communications plans that fulfill corporate and brand communication objectives, and ensures a consistent stream of positive press that effectively increases brand image, loyalty, visibility and sales
  • Remain current on industry and customer news and trends, and leverage this knowledge to position company as an industry thought leader
  • Research, draft, edit and proofread company press releases, case studies, corporate background information to ensure appropriate and consistent content across multiple documents
  • Monitor and track media coverage of the company through news services and develop media coverage reports
  • Oversee presence on various social media channels such as LinkedIn, Facebook, Twitter, Google+, Pinterest, among others
  • Serve as a brand ambassador, ensuring proper use of the company logo and brand essence; support development of the corporate brand as it relates to employees
  • Generate ideas and manage planning and creation of the corporate website, including content development, design and up - load
  • Monitor and analyze Google Analytics
  • Manage Google AdWords and other SEO enhancement tools
  • Organize and coordinate all aspects of tradeshows, conferences and marketing events including, but not limited to, registration, exhibit coordinators, show selection, contract negotiation, space needs and budget
  • Coordinate marketing campaigns, conference publications and email blasts for tradeshows, conferences and marketing events
  • Coordinate all social and recreational activities involved for tradeshows, conferences and marketing events
  • Coordination, presentation and production of responses to customers requests for information (RFI) and request for proposals (RFP), work cross-functionally with other departments to ensure accuracy, compliance and consistency to adhere to deadlines
  • Plan, coordinate, edit and proofread shareholder letter of the annual report, annual meeting speeches, investor calls, meetings and conferences to ensure appropriate and consistent content across multiple documents
  • Participate in targeting investors for meetings and analyst breakfasts/luncheons
  • Establish and maintain relationships with external financial analysts, shareholders, investors and other members of the investment community
  • Assist in maintaining and creating content for the investor section of the corporate web site

Confidential

Responsibilities:

• Created schedule/timeline for planning and day of
• Maintained schedule to stay on track with vendor bookings and completed preparation items
• Reminder of obligations, appointments, and budget constraints
• Researched and suggested vendors that fit budget and ideas
• Coordinated vendor arrivals and deliveries with venues
• Created and maintained budget
• Coordination and collection of philanthropic donations for the annual Twins Cities Chocolate Extravaganza benefiting the Make-A-Wish foundation

Sales & Marketing Assistant

Confidential

Responsibilities:

• Supported Executive Vice President of Sales and Project Management and sales teams by handling a wide variety of functions and projects for the company
• Worked closely with the sales team, Marketing Coordinator and executive team to plan, coordinate and execute a variety of marketing and communication strategies
• Edited and created collateral including sales proposals, marketing materials and news releases
• Assisted with large and small scale tradeshow coordination
• Managed, maintained and updated company website
• Coordinated and managed logistics of sales meetings including travel, equipment and meeting set up
• Corporate event coordination - organized annual shareholder meetings, board meetings, Investor relations conferences and charity events
• Internal event coordination - organized monthly social and charity events

Investor Relations Administrator and Executive Assistant

Confidential

Responsibilities:

• Supported President and Chief Executive Officer (CEO) and other executives to plan, coordinate and execute a wide variety of functions and projects for the company
• • Researched, wrote, edited and proofread text for communications, included press releases, earnings conference call scripts and Q&As, speeches and slides for investor conferences to ensure appropriate and consistent content across multiple documents. Primary responsibility for developing first drafts of all documents.
  • Directly assisted CEO with developing, editing and proofreading the shareholder letter of the Annual Report
  • Proofread/edited text for annual meeting speeches and slides
  • Assisted planning and coordination of investor calls, meetings and conferences
  • Participated in targeting investors for meetings and analyst breakfasts/luncheons
  • Responded to individual shareholder inquiries and participated as needed to other analyst and investor inquires
  • Arranged quarterly earnings conference calls (set-up with vendor, check with peers on potential conflicts, oversee webcast release, monitor analyst queue during the call)
  • Distributed analyst reports, press releases and conference call transcripts following quarterly earnings conference calls
  • Established and maintained relationships with external financial analysts, shareholders, investors and other members of the investment community
  • Assisted in maintenance and creation of content for the investor section of the corporate web site
• Quarterly organization and preparation of documentation, correspondence, and news releases for earnings calls
• Corporate event coordination - organized annual shareholder meetings, Investor relations conferences, board meetings and charity events
• Prepared and edited investor and company presentations
• Primary contact and liaison for external investment relations company
• Worked closely with Chief Marketing Officer, executive team and sales team, to plan, coordinate and execute a variety of marketing and communication strategies
• Edited and created collateral which included sales proposals, marketing materials and news releases
• Coordinated and managed logistics for sales meetings (travel, equipment and meeting set up)
• Management of Administrative Assistant staff
• Internal event coordination - chairperson of the Social Activities Committee organizing monthly social and charity events
• Prepared and maintained confidential documentation which included investor and board communication
• Primary contact and liaison for Board of Directors, included documentation, correspondence and meeting coordination
• Managed, maintained and updated board of director’s website