SUMMARY:

• Quantitative analytics executive with 14+ years experience in agency, corporate and startup environments. Team and practice builder with deep understanding of acquisition marketing, audience measurement and business strategy. Hands - on experienced in digital analytics, applied data science, traditional business intelligence and product development. Interest in Fintech, DataOps and Data visualization frameworks.

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

Principal Data Scientist consultant

Responsibilities:

• Interim CDO consulting role leading the planning and execution of a data platform in support of an AARP-backed, subscription-based lifestyle content startup.
• Stewardship of topline revenue and channel performance benchmarks and attribution in collaboration with finance and marketing teams; resource allocation and budgeting of media, creative agency, vendor and publisher partnerships.
• Development of A/B and multivariate testing, collaborative filtering, content taxonomy, audience profiling, customer journey fallout, frequent-pattern mining and third-party data integration initiatives.

Platforms & Languages: Confidential Marketing Cloud, Google Analytics, DoubleClick, Percolate, Salesforce ExactTarget, Y-hat Rodeo, Python 3.4.3, Juypter, MongoDB, MySQL, JavaScript/JQuery, REST API, JIRA, Drupal, Trello, Invision.

Confidential, New York, NY

Director of Analytics

Responsibilities:

• Confidential data practice lead serving both digital and traditional brand initiatives across insurance, pharma, and CPG verticals. Hiring, management and development of analysts and data scientists at various career levels.
• Deep involvement in engagement discovery phase and existing and new business proposals and presentations. Participation in holding-company-level vendor assessment sessions to enhance overall agency capability and manage costs.
• Development of social and brand sentiment analyses, advertising campaign effectiveness and reach forecasts, technical measurement plans, product portfolio performance trends and marketing technology recommendations.

Platforms & Languages: Nielsen Vizu, Confidential Marketing Cloud, Google Analytics, Crimson Hexagon, Simply Measured, Sprinklr, Datasift, Ipsos, Qualtrics, Tableau, R-Studio, Python 2.7.

Confidential, New York, NY

Director of Analytics

Responsibilities:

• Confidential analytics practice to service the Verizon Wireless AoR account with responsibly for innovation, insights and delivery across .com, retail store and mobile wallet initiatives. Relationship-building with Verizon’s channel executives, partner agencies and technology providers.
• Quantitative and qualitative analysis of key purchase and service paths on .com and native mobile apps -- quantifying the user experience in conjunction with heuristics and personas developed by UX and Planning teams.
• Audience segmentation and dynamic targeting for ‘evergreen’ acquisition campaigns and promotions. Development, socialization and execution of first-party, third-party and partner data integration roadmap.
• Platform & Languages: Euclid, Invodo, Customer Mobile, Oracle/BlueKai DMP, Confidential Analytics, Confidential Target, Cloud, Google Analytics, Tableau, Microsoft Excel, Microsoft Project, Microsoft PowerPoint.

Confidential, New York, NY

Director - Marketing Science

Responsibilities:

• Confidential analytics practice supporting international engagements in collaboration with Calgary, Toronto, Chicago and London offices--understanding of regional language barrier and business sensitivities.
• Lead enterprise reporting and analysis programs across .com, mobile, social and direct-response channels for Fortune 500 retail, insurance and automotive brands including Adidas and Nissan Infiniti.
• Measurement planning, KPI development and implementation standardization of Confidential and Google Analytics for Infiniti North America and global web/mobile-web sites with emphasis on consumer lead generation and collection. Presentation of quantitative quarterly business reviews, point-of-view documents, and new business development presentations.

Platforms & Languages: Confidential Marketing Cloud, Google Analytics, Observepoint, Radian6, Oracle Eloqua, Nielsen, Comscore, Maxymiser, Tableau, JavaScript/JQuery.

Confidential, Chicago, IL

Principal Analytics Consultant

Responsibilities:

• Co-lead an enterprise-level analytics engagement (as a consultant to AoR) with the challenges of a remote client and globally distributed agency team. Development of scope, project roadmaps and quarterly engagement deliverables and day-to-day management of global, distributed analyst team and third-party agencies.
• Lead Research in Motion integrated BlackBerry Messenger Campaign measurement plan, reporting, and post-mortem in conjunction with regional marketing executives. Data Integrated across print, TV, online and device-level PIN usage.

Platforms & Languages: Confidential Marketing Cloud, Salesforce CRM, Eloqua, SQL, Microsoft Excel, Microsoft Visio, Microsoft PowerPoint, SVN.

Confidential, White Plains, NY

Director of Web Analytics

Responsibilities:

• Lead web analytics implementation, reporting and analysis for a global hospitality company across entire brand portfolio including: W Hotels, Westin, St. Regis, Four Points and aLoft and Starwood Preferred Guests loyalty program.
• Highly-matrixed role working in collaboration with internal creative, technology, business intelligence and brand teams as well as external agencies and platform vendors. Ownership of reporting, optimization and technical implementation roadmaps involving site and on-site promotions and merchandising performance. Qualitative readouts based on customer feedback and industry forums i.e flyertalk.

Platforms & Languages: Confidential SiteCatalyst, Oracle 9i, Microstrategy, VisualSciences, Microsoft Excel, Microsoft Access, Powerpoint, Java/JSP, XML, HTML, CSS, JavaScript, Confidential Photoshop.

Confidential, Chicago, IL

Ecommerce Business Analyst

Responsibilities:

• Business analyst serving Sears Holding Corporation’s e-commerce division (sears.com and kmart.com) reporting to the President E-Commerce and Head of User Experience. Data-driven triage and prioritization of product, merchandising, and promotional strategies.
• Visualization and distribution of revenue performance and product category demand dashboards; ad-hoc analysis including search-term clusters, basket patterns, buyer versus non-buyer cohort.
• Development and implementation measurement strategies supporting complex product configuration experiences, cost-benefit analysis for project funding and post-launch conversion benchmarks.

Platforms & Languages: Confidential SiteCatalyst, Endeca, IBM Coremetrics, Microsoft Excel, Microsoft Access, Powerpoint, HTML, CSS, JavaScript, Confidential Photoshop.

Confidential, Hoffman Estates, IL

Sr. Software Developer

Responsibilities:

• Full life-cycle enterprise application development for a higher investment and holding company utilizing Microsoft ASP.NET/C# and SQL Server.
• Migration of site analytics for eighty campus sites, corporate site, and intranet from log-file-based system to beacon tracking via programmatic, server-side automation. Development of CIO Dashboard - a custom developed reporting interface allowing for KPI results at the individual campus, division, and regional levels.
• Development and distribution of paid and owned media, PR and partner site channel reports in conjunction with digital marketing teams.

Platforms & Languages: Macromedia Dreamweaver, Macromedia Fireworks, Confidential Photoshop, VisualStudio.NET, SQL Server, HTML, CSS and Javascript.