SUMMARY:

• 20+ years in web design in different UX methods, techniques, languages and platforms.
• Solid understanding of bussiness objectives and developing UX artifacts such as: stakeholder interviews/workshops and benchmarking.
• Expertise in discovering user needs and delivering documents with high quality as: user interviews, card sorting, personas and journey maps.
• Passionate with themes related with defining map structures and information architecture.
• Extensive background in interaction design, web design, and interface/graphic design.
• Strong track record creating wireframes, mockups and prototypes.
• Expertise in developing UX proceses within mental models and affinity diagrams.
• Strong understanding of heuristic evaluations and conduct usability testing.
• Successfully developing iterations on base of Human Centered Design.
• Knowledge of best practices in user trends and web conventions/analytics to gauge success.
• Liaise with design, development, and production teams to ensure optimal user experience (UX).
• Takes ownership in creating cross - functional, cross-organizational teams with customers to identify, prioritize and design solutions aligned for the client and target user needs.
• Focused in the Design Thinking strategies to develop intuitive apps for ready-to-go.

TECHNICAL SKILLS:

Graphics: Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Sketch, Avocode, and Adobe Fireworks CS6.

Wireframing: Axure RP Pro 6.5.0.3003 , InVisio, Balsamiq 3.0, OmniGraffle, MockFlow and UXPin.

Usability Testing Applications: User testing, Ethnio and Eye Tracking.

Card Sorting Applications: Optimal Sort, UX Sort and User Zoom.

Analytics and Metrics: Google Analytics, Live Person and HiConversion.

Web Development: Macromedia Dreamweaver CS5.5.

Video Editing: After Effects, Image Ready and Final Cut Pro.

Desktop Publishing: MS Word, MS Excell, MS Power Point and Keynote.

Requirements Gathering Tools: MS SharePoint, Rally and Trello.

SDLC Methods: User-center product development lifecycle, UX Lead, Agile (SCRUM) and Waterfall.

Content Management: Jumla and WordPress.

Scripts: HTML, JavaScript and CSS.

Browsers: Safari, Chrome, Firefox and mobile browsers.

Mobile Devices: iPhone, iPad, Android and Windows.

Platforms: MAC OS-X, iPad, Android and Windows.

PROFESSIONAL EXPERIENCE:

Confidential, Belluvue, WA

UX Architect.

Responsibilities:

• Developed qualitative and quantitative UX methods to find out the user goals such as interviews, surveys, personas and user journey maps.
• Developed information architecture techniques: Story mapping, affinity diagrams, card sorting and site architecture, stakeholder workshops, wireframing and user testing.
• Developed requirements, user interface (UI) specifications, end-user goals, software applications.
• Collaborate with product managers, developers, web producers, and designers throughout project lifecycle, from concept through implementation.
• Liaise with business analysts, clients, and users to maximize short- and long-term product success.
• Review existing and proposed products and provide informed suggestions for improvement to site architecture and navigation.
• Inform editorial, production, and management teams on current SEO/SEM practices.
• Spearhead research, including web statistics and surveys, translating results into actionable data.
• Developed detailed mock-ups, prototypes, and IA models to illustrate interface and design concepts.
• Developed responsive design projetcs on base to Human Centered Design.
• Worked with engineers and creative services to ensure design specifications were met.
• Converted strategic thinking into interactive solutions that unified client objectives with user needs, producing all IA/IxD documentation and collaborating throughout production to launch engaging, effective digital experiences.

Environment: Adobe Photoshop CS5, Axure RP Pro 6.5.0.3003 , User testing, Ethnio and Eye Tracking, Optimal Sort, HiConversion, MS Word, MS Excell, MS Power Point, Rally, MS SharePoint, Agile (SCRUM), HTML, JavaScript and CSS, Safari, Chrome, Firefox and mobile browsers, iPhone, iPad, Android and Windows, MAC OS-X, iPad, Android and Windows.

Confidential, Miami, FL

Lead UI/UX Designer.

Responsabilities:

• Developed architecture and design of communication tools to facilitate the user experience and easy navigation platforms for sites, mobiles and tablets, e-newsletters and banners ads.
• Developed information architecture techniques: Story mapping, affinity diagrams, card sorting and site architecture, stakeholder interviews and user testing.
• Creation, conceptualization and design of digital campaigns.
• Development of E-marketing strategies to increase digital readers and keep the permanence of the user.
• Conducted user requirements analysis, user research, conceptual modeling, and behavioral modeling.
• Assembled and maintained complex project plans and estimates for all major products.
• Oversaw benchmarking efforts for defining standards, which improved efficiency companywide.
• Developed interaction flows, wireframes, and schematic designs for independent publishing house.
• Liaised with designers and engineers to create profiles and mailing lists from user information.
• Worked with testing, analytics, and marketing teams to assess and optimize performance of products.

Environment: Adobe Photoshop CS5, Adobe Illustrator Avocode, InVisio, Balsamiq 3.0, OmniGraffle, Ethnio, Eye Tracking, UX Sort, Google Analytics, HiConversion, MS Word, MS Excell, Keynote, MS SharePoint, UX Lead, Agile (SCRUM), Jumla and WordPress, HTML, JavaScript, CSS, Safari, Chrome, Firefox and mobile browsers, iPhone, iPad, Android and Windows, MAC OS-X, iPad, Android and Windows.

Confidential

Senior UI/UX Web Designer

Responsibilities:

• Creation, conceptualization, visual communication and web/graphic design for advertising, brand management and development of corporate images.
• Direction of visual projects and resource management.
• Strategic planning and direct communication with the client for the presentation and defense of projects.
• Budget development and media plan implementation.
• Supervision and management of quality control of products.
• Designed high-impact, user-centered web sites with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement and cement powerful brand identities.
• Developed the design direction of both authoring and end user interfaces.
• Coordinated with agency teams, clients and partners to facilitate user-centered design process, and delivered detailed wireframes and comprehensive UX documentation for innovative and engaging digital experiences serving a wide variety of brands and industry verticals.
• Created detailed design specifications of branded mobile websites and applications targeting smartphone and tablet devices.
• Recruited and managed a team of talented UX professionals across various projects, clients and agency partners.
• Provided leadership and expertise in user experience architecture and interaction design for integrated marketing initiatives.

Environment: Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Fireworks CS6, Axure RP Pro 6.5.0.3003 , Balsamiq 3.0, OmniGraffle, MockFlow and UXPin, User testing, User Zoom, Google Analytics, Live Person, MS Word, MS Excell, MS Power Point, Trello, Agile (SCRUM) and Waterfall, Jumla, HTML, JavaScript and CSS, Safari, Chrome, Firefox and mobile browsers, iPhone, iPad, Android and Windows, MAC OS-X, iPad, Android and Windows.

Confidential

Senior Graphic Designer

Responsibilities:

• Creation, conceptualization and graphic design logos and corporate images.
• Creating and visual development for advertising.
• Development of graphic projects for interior signage.
• Development of visual presentations, graphic design tools for printed visual communication and digital media.
• Worked with project teams to articulate detailed experience design documentation for websites, branded communities, social media campaigns, mobile applications and multivariate testing plans.
• Conducted primary and secondary research to develop insights and make strategic recommendations for digital campaigns and platforms that drove increased user engagement, acquisition and sales.

Environment: Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Fireworks CS6, Google Analytics, Macromedia Dreamweaver CS5.5, After Effects, Image Ready and Final Cut Pro, MS Word, MS Excell, MS Power Point, MS SharePoint, Waterfall, HTML, CSS, Safari, Chrome, Firefox, and Windows, MAC OS-X and Windows.