OBJECTIVE:

To seek diverse and challenging Salesforce engagements as a Solution Architect and Marketing Cloud Developer. And to deliver service of the highest quality and value to my clients.

SUMMARY:

• Expert with Salesforce declarative development and gaining experience with Apex and VisualForce. Expert in Salesforce Marketing Cloud, including SQL queries and AMPScript. Have started developing solutions using REST calls to Marketing Cloud from Sales Cloud.
• Strong analytical and adaptive problem solving skills. Intuitive grasp of technology at both high - and hands-on levels. Performed business analysis for clients and designed effective technology solutions. Particularly effective at building solutions by customizing and integrating off-the-shelf software to avoid costly and time-consuming development.
• Expert communicator. Makes technology comprehensible for a non-technical audience in both internal and external communications. Can bridge the gap between technical and non-technical audiences. Experienced with interviewing customers, users and management to perform needs assessments. Expert technical and marketing writer.
• Extensive consulting experience as both an independent consultant and as a contractor. Managed projects for clients and my own business, developed and maintained relationships with clients and vendors. Have managed my own employees.

TECHNICAL SKILLS:

CRM and Marketing Automation:

• Salesforce.com (6 certifications, listed at top of resume). Approximately 5 years total experience with Salesforce Sales and Service Cloud, which includes integrations, data migrations, app installation and config.
• Salesforce Marketing Cloud (2 certifications). 2 implementations, including setup of Marketing Cloud Connect with Salesforce. Supporting 3 other instances with data architecture, building automations and journeys, SQL queries, creating dynamic emails with AMPScript and instructing client staff.
• Salesforce Pardot (1 certification). Several implementations, including integration with Salesforce. Support for 3 additional clients.
• HubSpot (since 2009) Experience implementing and maintaining, especially in conjunction with Salesforce.
• Programming: More than 16 years’ experience with HTML and CSS. Intermediate Apex (Salesforce) programming, SQL-Server, and AMPScript (SF Marketing Cloud). Able to write/hack code in PHP, MySQL, Perl, JavaScript, Visual Basic, AppleScript, macro languages. Have installed, configured and customized content management systems and e-commerce systems (shopping carts). WordPress expert.
• Operating Systems & Applications: Windows XP/7/8.1/10 and Macintosh OSX, MS Office Suite (Word, Excel, PowerPoint, Outlook, Access, Visio, Publisher), Adobe CS6 and CC Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Acrobat Pro), Adobe Lightroom, Adobe Framemaker, RoboHELP, Camtasia, SnagIt, others.
• Web Design/Development, Blogs, Social Media & Networking: Designed and produced static and dynamic (database-driven) websites. Created web graphics and provided design services for web clients. Experienced in using search engines for in-depth research. Created and maintained WordPress blogs, and help maintain relationships with the public through FaceBook, LinkedIn and Twitter. Experienced with HTML and CSS, and have worked in PHP and Javascript to modify to templates, plugins and components.

PROFESSIONAL EXPERIENCE:

Confidential, Dallas, TX

Responsibilities:

• Managed multiple client projects (19 to date) involving Salesforce Sales Cloud, Service Cloud, Pardot and Marketing Cloud instances from 5 users to over 1000 users.
• Industries included banking, insurance, finance, energy, real estate, manufacturing and software development.
• Project Highlight: Wealth Management Client (June 2016 to Present)
• Functioned as solution architect for large marketing initiative using Sales Cloud and Marketing Cloud.
• Very complex Salesforce Unlimited org with 650+ users, plus 700+ Platform users.
• Solutioned scheduling app for lead gen, architected app integration with lead gen center and Marketing Cloud Journeys and automation.
• Developed and implemented declarative automation solutions, architected Apex-based solutions.
• Provided Marketing Cloud training and mentoring to client’s in-house Marketing technologist.
• Provided business analysis, architecting, and configuration.
• Created automation solutions using workflow rules, Process Builder, Visual Workflow, Apex and VisualForce.
• Implemented Partner and Employee Communities.
• Delivered stand up and online admin and end-user training.
• Mentored and directed client in-house admins.
• Provided coaching to fellow consultants on advanced Process Builder and Visual Workflow automation.

Salesforce Implementation

Confidential, Bismarck, ND

• Project Organizer, ran team that configured the Enterprise org with Non-Profit Success Pack and Volunteers app.

Salesforce Solution Architect

Confidential, Lawrence, KS

• Managed a large healthcare project with 70+ users: Salesforce Enterprise Edition and Marketing Cloud Enterprise.
• Took over project after initial Salesforce build and user training by a contract firm. Debugged problems left by contractor and made enhancements to provide stability and improve UX.
• Debugged and enhanced VisualForce pages used within LEX. Enhanced automation solutions using workflow rules, Process Builder, and Visual Workflow.
• Provided guidance and training to in-house admin.
• Implemented Marketing Cloud and provided training to marketing staff.
• Within Confidential:
• Built Confidential ’s Enterprise org, managed and mentoring junior Salesforce staff, implemented Marketing Cloud.

Salesforce Admin and Developer

Confidential, Avon, OH

• Determined business requirements, implemented Salesforce Enterprise org and trained employees.
• Integrated org with HubSpot, BigCommerce, and WebGreeter. Installed and configured CongaComposer.
• Maintained Salesforce org as Admin and provided developer services as required using the declarative functionality with some Apex programming.
• Maintain HubSpot marketing platform and provide marketing consulting and technical support to marketing staff.
• Configured parts of their Enterprise Org, including the Non-Profit Starter Pack and Volunteers app.

Marketing Associate

Confidential, McKinney, TX

• Developed online and print marketing strategy and materials, including Wordpress website. Customized Wordpress plugins. Developed and implemented online lead generation strategy.
• Researched, developed and implemented WordPress solutions for lead gen, event registration, customer portal.

President and Lead Consultant

Confidential, TX

• Provides Salesforce.com development, integration, and admin services.
• Functions as a marketing technologist to bridge the gap between marketing and IT. Helps clients harness marketing automation in conjunction with CRM (Salesforce.com) to improve lead generation, qualify leads and increase sales conversions.
• Delivered marketing consulting services as a “virtual CMO.”

President

Confidential, NY

• Authored and delivered stand up and one-on-one training. Projects included needs assessment and analysis of production processes, development of course content and delivery of stand-up classroom training.
• Provided alpha and beta testing services for software and hardware products.
• As a technical publications expert I wrote and/or edited, designed, illustrated, and laid-out various end-user manuals, programmer references, and service guides for hardware and software. Authored and developed online and context-sensitive help for software and web-based systems.
• Improved lead generation and increased sales conversions for clients through marketing analysis and consulting services, including copywriting, website design and development, content creation, email marketing, social media, direct mail, search engine marketing (paid search), and SEO services.
• Created marketing campaigns to improve regional healthcare center’s image and overcome decades of negative public perception.
• Wrote, designed and laid out manuals, brochures, white papers, direct mail and websites.
• Developed streamlined production techniques for illustration and book production, leading the field in delivering the highest quality book editing, design, production and management services to the book publishing industry.