PROFESSIONAL SUMMARY:

• Certified Salesforce Administrator and Force.com Certified Developer
• Senior Consultant withsixteenyears of experience as an Information Architecture and User Experience Business Systems Analyst, servicing all phases of the Software Development Life Cycle in Traditional IT as well as modern Digital Media.
• Has worked across a breadth of industries on complex projects and implemented processes and teams in a multi - country development environmentcoveringmultiple departments and organizations.
• Specific experience in End-to-End Salesforce implementations with multiple migrations off of legacy databases and onto the Salesforce Platform. Most recent implementation instance saw integrations with newly acquired Salesforce Suite newcomers ExactTarget aka Marketing Cloud for (Marketing Automation), Radian 6 (for Social Listening), and Buddy Media (for Social Posting)
• Experienced in developing many custom SalesCloud Requirements and in developing initial ERDs with Custom Objects, Junction Objects etc., and in conducting User Acceptance Testing (UAT) and for SalesCloud and Marketing Cloud (ExactTarget, Radian6 and Buddy Media).
• Focuses on understanding users'needs as the basis forgathering requirements anddesigning systems that succeed at maximizing business value. Then utilizes that information to build the system's Information Architecture, and graphic design, while adhering to principles of User Experience (UX.)
• Degrees in Business Economics and Communications with focus inMarketing, Economic Law, and International Trade; Researcher in numerousHuman-Computer Interactionstudies.

TECHNICAL SKILLS:

• Salesforce, Visio, MS Project, UML, RUP, J2EE, .Net,CRM
• Oracle, Siebel,SFDC CRM: SalesCloud, ExactTarget, Radian6
• BuddyMedia, SAP Functionality Analysis,SAPCRM/PRD
• Interwoven's Teamsite, RedDot, Vignette StoryServer, JSP
• Java, SQL, Perl, Webcasting, Flash, HTML, XML, Director
• Javascript, Photoshop, Illustrator, CGI, QTVRs, SharePoint
• Dreamweaver,MS Frontpage, AJAX (familiar,) Access, defect tracking systems (Clearquest, Mantis, Jira,)
• DrupalCMS, SyntaxCMS, Mercury, Subversion, Demandware
• Hybris, Magento, Axure (familiar), Balsamiq Mockups.

PROFESSIONAL EXPERIENCE:

Confidential, NJ

SeniorDigital Business Analyst / Salesforce / Project Manager

Responsibilities:

• Experience of working in a truly global enterpriseacross multiple brands and lines of businesses
• Analysis, capture and documentation of the local market requirements in relation to global and local Digital projects
• Conducted alignment of local implementations with Global practices, policies and projects
• EnsuredRegionalBusiness requirementswere represented and taken into account at a global level
• Adoptedand enforcedstandard project management methodologies for all projects
• Workedclosely with key stakeholders to identify and define and document detailed business requirements.
• Entailed experience of working in a fast paced commercial environment
• Ability to consult with stakeholders and subject matter experts to acquire appropriate business requirements
• Ability to establish meaningful business relationships both internal and external businesspartners
• Project Management and the ability to consistently managing deadlines and planning tasks across multiple resources and work streams. Coordinated with 6+ Media Agencies across 5 different TimeZones.
• Specifically required practical experience ofworking within Agile project management teams
• ImplementedEnterprise level Digital projects inthefollowingkey areas of digital:
• E-commerce - The implementation of Websites based onthreeseparatesystems ontheMagento,Hybrisand DemandwarePlatforms.Managingdevelopment processes and content management, inclusive ofMobile platform development.
• E-CRM - Consisted of an extremely complex implementation of a complete end-to-end SalesForce deployment, following data migrations off of two separate LegacyDatabases for multiple lines of businessto SalesCloud.
• Marketing Automation - As part of the E-CRM Database Migration, the Emailing Vendor was also migrated off Cheetahmail to the newly acquired Salesforce product ExactTarget, which in turn needed challenging additional configurations of completely new Business Rules to work within the new Salesforce Model still under development.
• Social Media Operations - Social listening andmarketingand posting Via Facebook, Twitter Etc. using Radian6 and BuddyMedia
• E-tailing - Cleaning data sitting on 3rd-party Websites and bringing it to alignment with company measures
• Digital Analytics - "Big Data"concepts, capturing and analytics. Main tool used was BIRST with existing Snaplogic/CSV reports feeding in to createa unique Digital Analytics"Dashboard",thatwould also include Media (Online Campaign Reports), Equity and ROI (MMX/DLX). IRI's POS Data could also be added to conduct scientific in-market tests; and also include other Key KPIs / Business Customer Service Indicators.
• Cross-Functional Integration - Conceptualized the integration of all of the above Key areas: SalesForce CRM, E-Commerce Websites, Digital Analytics, E-tailing Solutions, into a Marketing Resource Management (MRM) solution, a Product Catalog,and a Content Management System (CMS).

Confidential

Responsibilities:

• Responsibilities included strategic project planning, business analysis, and information architecturefor E-Commerce and a complex data migration to Salesforce.
• DocumentedBusiness andFunctional requirementsfor the Website, the Platform, and developed the initial ERD for the Salesforce CRM implementation.Diagrammed user-flows, system flows, and wrote elaborate Use-Cases/ User Stories
• Managed andledmoderated project teams in cognitive design methodologyfor the E-Commerce initiative as well asateam that defined core and enhanced functionality fortheweb application efforts.
• Conductedproject objectives, vision, requirements gathering, IA, and UX sessions utilizingJAD sessions andgame storming techniques(aka Grooming Sessions or Workshops)
• Established ongoing relationships with the Users, SMEs, Creative, and Technical teams and served as liason to ensure project objectives and scope are in alignment with business needs.
• Worked directly with Clients'VP of PMO to ensure streamlined project flowsaccording to scope and objectives.
• IdentifiedBA andIA tasks needed to successfully complete a project and provide an accurate estimate of effort.
• Developed the navigational, functional, and informational templates/schematics/wireframes and the information architecture screen/site flows for theWebsitehoused on Demandwareand supporting database.
• Wireframedand designedsystems'Information Architecture utilizing the latest design techniques such as rapid prototyping, while adhering to user requirementsas well as User Experience principles.
• Createduser-centered graphic design concepts and managedthe graphic design process
• Wrote and managedUser Stories and supportedagile methodology procedures
• Supportedthe development process by assuring that functionality adheres to requirements and UX standards
• Lead deliverables presentations
• Oversaw theapplication of user-centered psychology to development and research work including arranging focus groups for exploratory, development, and new application research projects.
• ManagedQuality Assurance procedures
• ManagedUAT procedures
• Designedand supportedthe implementation of systems that succeed at maximizing business value
• Iteratively updatedand implementedthe latest UI, Human-Computer Interaction, and User Experience techniques. In addition, disseminated applied knowledge transfersto respective business groups and junior staff.
• Mentoredjunior staff in Business Analysis, Information Architecture, and User Experience.

Confidential

Responsibilities:

• Responsible for Business Analysis on proposed upgrades to the Claims process.
• Workedin a heavy process oriented environment with other BA/SA teams, technical architecture teams, QA teams, Development teams and PMteams across multiple company departmentaltouch points.
• Gathered User Requirements from across multiple departments.
• Participated and oversaw JAD Sessions
• Developed Use Cases to exhibit functional interaction.
• Developed Functional Specifications that encompassed Wireframes and Element Charts.
• Handled change requests to facilitate changes to requirements.
• Developedtest strategy based on user requirements.
• Assisted QA team with Testing scenarios and writing Test Cases.

Confidential

Responsibilities:

• Worked as part ofa team that defined core and enhanced functionality for the Telematicsapplication efforts.
• Completed an end-to-end data migration to a Salesforce CRM that would allowforcustomer interaction withToyotaCustomer Service, Dealerships, and even theirownpersonalVehicle.
• Strengthened collaboration by cultivating and maintaining user relationshipsacross many company-wide departments, as well as being a liaison between Business and IS specifically for the Customer Service arena.
• Facilitated JAD Sessionsanduser Interviews.
• Provided strategic direction forBusinessstakeholders based on research and analysis.
• Gathered and analyzed the business, user, consumer, and technical requirements for SDLC.
• Analyzedand highlighted gaps for migrations and projected systems.
• Wrote elaborate BRDs (Business Requirements Documents) for the Customer Service area, while also aligning and collaborating with other team members for their assigned Modules.
• Worked directly with Clients'VP of PMO to ensure streamlined project flows.
• Managed requirements, wrotedetaileduse cases, improved traceability, and reduced project risk using best in class tools.For both existingand projected requirements,developeduser processes andUse Cases by working with UML for programmers using RUP based methodologies.
• Documented As-Is and To-Be Process Maps as part of Change Management.
• Defined Functional Specifications/Process Models and led with a team to devise and/or flush out Functional Specifications with an affinity for the iterative process.
• Created detailed traceability views that displayed parent/child relationships and showed requirements that may be affected by upstream or downstream changes
• Performed project version comparisonswith project baselines to improve project efficacies
• Used advanced real-time integration for requirements definition, traceability, analysis and organization usingRational Requisite-Pro
• Automated defect and issue tracking, workflows and e-mail notifications to enhance team communication and coordination usingRational Clearquestand other methods.

Confidential

Responsibilities:

• Managed complex projects and implemented processes and teams in a multi-country development environment.
• Facilitated cross-country communicationto gather requirements across multiple departments and organizations
• Worked on legacy mainframe migration to a J2EE architecture and best in class backend data systems.
• Worked directly with Clients'VP of PMO to ensure streamlined project flows.
• As part of team, developed study and finalization of'To Be'process in SAPCRM& SRM(procure-to-pay) which included process configurations and business mapping
• Developed report specs togive todevelopers for user requested reports for various functional areas.
• Successfully configured material staging to production areas as well as ability to set up detailed automated warehouses.
• Highlighted relationships betweenMaterials Management, Production Planning, Sales and Distribution, Warehouse Management,
• Streamlinedsales processes includingsales contracts, sales orders, sales inquiries
• Strong understanding of SAP processes and able to interact fluidly with managers, users and subject matter experts.
• Ability to exhibit SAP use to meet production schedules, demand structure and order management, improve vendor communication and visibility of material shortages, inventory movement etc.
• Ability to create and pull detailed custom reports, execute mass custom system changes as well as mass maintenances.

Confidential

Responsibilities:

• Responsible for Business Analysis on the Customer Services areaand E-Commerce Websites.
• Preparation of'As Is - To Be'businessprocess and the business blue print.
• Gathered User Requirements from across multiple departments.
• Developed Use Cases to exhibit functional interaction.
• Developed Functional Specifications that encompassed Wireframes and Element Charts.
• DevelopedTestStrategy based on user requirementsand worked with the QA team to align business goals in testing.
• Conducted focus groups to align marketing requirements.
• As part of team, developed Gap Analysis study and finalization of'To Be'process forReservations and Paymentswhich included Call Center,improved Web-facingconfigurations,and business mapping
• Assisted with identifyingdocuments and fieldtypesto be mapped to the database.
• Facilitated Change Management
• Maintained Change Log.

Confidential

Responsibilities:

• Conducted interviews and JAD sessions.
• Acted as primary liaison between Business areas and IS.
• Worked withthe SME's, IT managers, andsoftware architects to identifykey application requirements.
• ManagedBRD walk-throughs with both business and development teams in coming up with better use case requirements
• Documented Business functions and processes for theFinancials Reporting area.
• Wrote UML Use Cases using Rational tools and prepared complex Business Rules Tables.

Confidential

Responsibilities:

• Worked on a first of its kind Interactive Application System that would streamline the paper-intensive process prevalent in movie-making.
• Created Business Process Flows that exhibited the entire spectrum of Application interactions including Budgeting, Production/AD Depts., Script Changes, Dailies Management, Vendor Management, Purchase Orders,Project Tracking
• Organized and held SME interviews
• Gathered and managed complex requirements for the project
• Guided Users and SME's in a collaboration to design extensive BRD's
• Developed Use Cases, BPADs, and Functional Specifications.
• Worked with Technical team to develop prototypes over five iterations
• Responsible for Iteration Management and ensuring all User feedback was incorporated in Testing

Confidential

Responsibilities:

• Responsibilities included strategic project planning, business analysis, and information architecture.
• Developed the navigational, functional, and informational templates/schematics/wireframes and the information architecture screen/site flows for the site and supporting database.
• Led and moderated project teams in cognitive design methodology and the application of user-centered psychology to development and research work including arranging focus groups for exploratory, development, and new application research projects.

Confidential

Responsibilities:

• Responsibilities included strategic project planning, business analysis, and information architecture.
• Developed the navigational, functional, and informational templates/schematics/wireframes and the information architecture screen/site flows forthe site and supporting database.
• Led and moderated project teams in cognitive design methodology and the application of user-centered psychology to development and research work including arranging focus groups for exploratory, development, and new application research projects.

Confidential, San Jose, CA

MANAGER WEB And CREATIVE CORPORATE STRATEGY

Responsibilities:

• Led a team that devised the site information architecture for global events websites for Confidential .
• Worked to implement scope and timelines for projects.
• Developed innovative solutions for the collection of data.
• Researched business needs and requirements for users and external clients.
• Translatedbusiness requirements and objectives into functional specifications using creative strategy and technological knowledge
• Ensured functional specifications meet technical possibilities and attainable implementation goals
• Revised Functional Specifications according to feedback.
• Designed the Information Architecture (IA), User Interaction Briefs, Workflow Diagrams, Templates/Schematics/Wireframes for the Functional Specifications
• Translated business requirements and functional specifications alongwith IA to Creatives.
• Worked with the Creatives to deliver marketing goals.
• Translated business requirements, functional specifications, and Creative strategy and IA for Techs/IT.
• Worked to ensure the Creatives'vision and Techs'/IT ability comes together.
• Worked withTechs/IT to create Beta-Prototypes.
• QA'd all creative and technological aspects of proto-types. If required, conducted user testing and/or focus groups.
• Creatively devised hierarchical classification schemes and taxonomies for information retrieval.
• Provided internal and external communications facility for Cisco offices worldwide.
• Researched business needs and requirements for sites and print from regional and global offices.
• Identified immediate and long-term business and IT needs.
• Gathered feedback from all departments and/or clients to ensure business needs are met for deployment.
• Tracked project goals to ensure on-time delivery.
• Monitored current technological trends and advances.
• Identified and informed of advantageous technologies.
• Worked with key players to address style guide issues and develop future site builds; coded informational and functional templates for Networkers Australia using HTML and Javascript. Responsible for all copy on pages.
• Operated the events Developer 2000 and Oracle databasesfor courses, registration and other event relevant material.
• Worked on SAP functionality and customization specifically for Events Registration. Worked with vendors to ensure reporting management.
• In addition: Worked with marketing to gather short and long-term global business objectives; Devised strategies that will increase global exposure for clients; Increased advertising revenue for company by increasing exposure; Worked with IT to track site traffic, revenue clicks, and page impressions to seekmarketing goals; Researched and monitored current market trends of business demographic; Worked with marketing to transform trends into marketing and/or public relations opportunities that will aid revenue growth; Helped identify demographically business conducive advertising opportunities; Helped pitch online initiatives to internal and external clients and advertisers; Oversaw all copy and art development.

Confidential, Santa Clara, CA

WEB PUBLISHER

Responsibilities:

• Promoted from Web Publisher.
• Wrote the design document for international sites.
• Created and produced the infrastructures and coded the architectural components of global and regional multilingual websites for Chinese, Japanese, Russian, French, German and Spanish while keeping a cultural perspective along with also publishing in the Japanese area.
• Created templates for the global as well as regional areas in preparation for Broadvision implementation which would render personalized content. Guided regions in developing metadata specific to culture.
• Worked to produce a static website from dynamic E-Commerce catalogs in order to implement product catalog value in otherparts of the world. Specified SAP functionality and customization.
• Managed regional updates and workflows in France, Russia, China, Japan, and Czechoslovakia.
• Responsible as part of the Strategic Development Group for evangelizing and utilizing emergingtechnologies to gain competitive advantage for the company.
• Worked on PeopleSoft functionality and customization for the global language portals.
• As Web Publisher:
• Created and maintained a world class website for a market leader in Networking solutions.
• Designed site graphics
• Researched and implemented a publishing tool for Quark to HTML conversions.
• First person to test and aid in Teamsite/Interwoven implementation - a website publishing and content management tool.
• Solely redesigned and maintained an entire microsite for'Netgear'. Responsible for all copy on pages.
• Created web marketing reports and promotions for the web.
• Developed, updated and maintained HTML and Dynamic HTML pages, Java applets, as well as multimedia productions on one of the top web sites in the world. Shared responsibility for copy on pages.
• Coordinated with QA team and content developers to get bugs fixed. Coordinated with the Web Technical team and IS on all technical matters. On call via mobile for regional emergencies and fixes in other parts of the world.
• Utilized Flash, Director, some Javascript, CGI, QTVRs, and Webcasting (using RealPublisher).

Confidential, Hollywood, CA

CREATIVE DEVELOPMENT

Responsibilities:

• Established an excellent working relationship with the three top agencies in an effort to obtain the best script submissions.
• Worked with writers in developing storylines; researched and proposed directors and lead actors for major motion pictures and worked with agents in assembling availabilities for them.
• Helped acquire line producers to work on budgeting requirements