SUMMARY:

• 7+ Years IT experience with 5 plus years' experience in teh Salesforce.com CRM Platform both as Developer and Administrator and SFMC, 2+ year of experience with Java and oracle technologies with expertise in Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, enhancements, testing, deployment and maintenance of standalone, Multi - tier, web-based, and portals based object oriented enterprise applications.
• Experience in administration, configuration, Implementation, Lightning, Lightning Process Builder and Support of SalesforceCRM, and Salesforce SFA applications based on Apex Language and leveraging Force.com Platform -- world's first commercial Software as a Service (SAAS) application running in Cloud Computing Environment.
• Worked on teh designing of Custom Objects, Lightning Applications, Custom Fields, Role based Page Layouts, Profiles, Custom Tabs, Custom reports, Report folders, report extractions to various formats, design of Visual Force Pages, Snapshots, Dashboards, Apex Classes, Controllers & Triggers, Organization Wide defaults, Sharing Rules and various other components as per teh client and application requirements.
• Experience working with Force.com IDE and Salesforce.com Sandbox environments.
• Experience in working with Eclipse IDE with Force.com Plug-in environment for writing Business logic in Apex Programming Language.
• Experience working with ERP (Marketing Cloud, Service Cloud) Experience of using Journey Builder and automation studio
• Experience of setting up Data Extensions, Lists and all subscribers
• Proficient in AMPSCripting and SSJS for teh use in automation studio
• Experience working on Lightning Process Builder flows, Connect API, Chatter and quick action.
• Extensive noledge in being a go to person for tools Source Tree (GIT), Jenkins, Eclipse, Mavens Mate and Sublime.
• Good noledge on Governor limits, SOSL, SOQL query.
• Experience using Eclipse IDE, Change Sets and ANT Scripts for code migration.
• Designed junction objects and implemented various advanced fields like Picklist, Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automated alerts, field updates, and Email generation according to application requirements.
• Implemented Security and Sharing rules at Object, Field, and record level for different users at different levels of organization. Also, created various profiles and configured teh permissions based on teh organizational hierarchy.
• Extensive noledge about Salesforce setup menu, Configuration, Custom Application Development, Administration, Data Migration and Deployment of applications to Force.com platform.
• Working as an onshore - offshore coordinator, leading teh offshore call on a daily basis.
• Worked closely with offshore team in noledge Sharing/ Transition sessions.
• Experience in GITHUB as a version control system.
• Hands-on experience using build automation tools like Jenkins.
• Experienced in scripting languages likeHTML, XML, CSS, JSP, WSDL, SOAP, AJAX, APEXWeb Services API development skills and Java Script, Web Services-Axis.
• Proficient in data migration and integration using tools like Data Loader, and Force.com migration Tool.
• Worked in Agile SDLC environment.
• Strong experience working with ETL tools like Informatica.
• Worked on SOAP and REST based API's.
• Hands on working experience in Role Hierarchy, Custom Profiles and Public Groups creation and user management.
• Strong Knowledge in Salesforce Administration and Customization, Data Validation, Sales, Marketing, Customer Service and Support Development team
• Implementation & Integration experience of Salesforce.com Development Life Cycle.
• Experience in working with customers to determine their needs, gather, analyze and document requirements, communicate with customers throughout teh development cycle, manage customer expectations, resolve issues and provide project status.
• Good communication, interpersonal and quick learning skills with proven ability to adapt to different project environments.

TECHNICAL SKILLS:

Salesforce Technologies: Salesforce CRM, Salesforce SFA, Salesforce Lightning, Platform Builder, Apex Language, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visualforce Pages / Components, S-Controls, Apex Web Services, AJAX, Workflow & Approvals, Dashboards, Analytic Snapshots, Custom Objects,Marketing Cloud

Salesforce Tools: Eclipse, Force.com Eclipse IDE Plug-in, Force.com Explorer, Force.com Data Loader, Force.com Excel Connector, Force.com Platform (Sandbox, and Production) QTP, Winrunner, QC, Bugzilla, Load runner and Sand box testing

Databases: Force.com DB MySql, Oracle 8i/9i/10g/11g, Microsoft SQL Server 2000/2005/ 2008, DB2, Java DB

Web Technologies: HTML, XML, CSS, Java Script, JSP WSDL, SOAP API, REST API

Web Design Tools: Visual Studio 2008/2005/2003, SQL Query Analyzer, Adobe Photoshop, Dreamweaver, Tortoise SVN, MS Office, Visio 5.0, Adobe Acrobat Pro, Adobe Flex Builder, Code Smith, Re Sharper

Languages: Apex, Ajax, C, C++, Java, DHTML, SQL, Perl.

Net Networking: TCP/IP, Firewalls, Network Programming

Operating Systems: Windows NT/2000/XP/Vista, Windows Server 2000/2003/2008, Linux,Unix.

Packages: MS-Office, MS Project, SharePoint, VISIO, Excel, Access, Infopath

WORK EXPERIENCE:

Confidential, Dallas, Texas

Salesforce Marketing Cloud Lead Developer

Responsibilities:

• Interacted with various business team members to gather teh requirements and documented teh requirements.
• Designed, developed, implemented and optimized EmailMarketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, triggered sends, Content Builder, Contact Builder.
• Developed dynamic and responsive Email templates using HTML and AMP Script.
• Good understanding of teh methodologies for Email campaign management including, but not limited to, campaign set up, coding, importing data, validating distributions lists, optimization, segmentation, testing, deployment, tracking, reporting and monitoring.
• Experience in Return Path and Litmus for designing and testing Email campaign's compatibility across cross - browser, cross-platform Email channels and variety of devices. deliverability.
• Created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.
• Extensive experience with Data Extensions and SQL Queries.
• Strong troubleshooting techniques to find out teh issue and develop teh work around.
• Use of landing pages and microsites in cloud pages and Content Builder.
• Worked cross-functionally with Marketing, IT, and Analytics teams to develop Marketingassets and ensured data is correct.
• Worked with Various teams in gather teh data and making it integrated with Marketing Cloudusing teh internal comet requests. So, that teh filtered data is injected into Marketing Cloudon Time-driven Basis.
• Develop end to end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer communications (social & Email).
• Designed and deployed Custom tabs, validation rules, Approval Processes and Auto-Response Rules for automating business logic.
• Created workflow rules and defined related tasks, Email alerts, and field updates.
• Worked with Digital and Campaign Managers and deploying their strategy with teh help of Email studio, Contact builder, Automation studio & Journey Builder.
• Worked on teh Approved Email templates to add teh AMP Script according to teh business requirements.
• Responsible for technical coordination with QA and UAT Team to explain teh outcomes of teh HTML Emails along with teh various dynamic data attributes, writing SQL query and Amp Script logic and leveraging assets to build and deploy Email campaigns.
• Used field level security along with page layouts in Lightning to manage access to certain fields.
• Analysed and imported thousands of accounts and contact records using Data Loader.
• Used jQuery to connect with html elements in teh browser via teh document object model.
• Coordination of day-to-day Email operations, building and segmenting audiences, and creating automated campaigns.
• Created custom Reports based on business need and associated them to Dashboard.

Environment:, Workflow & Approvals, Reports, Dashboards, Custom Objects, Custom Tabs, Email Services, Security Controls, Eclipse IDE Plug-in, Sales force, Sandbox, Email Studio,Automation Studio, Exact Target, Journey Builder, AMPscripting, SSJS.

Confidential

Salesforce Developer/ Administrator

Responsibilities:

• Worked with Business in teh transition from Classic to Lightning.
• Migrated from ServiceMax to Field Service lightning.
• ImplementedSalesforceLightning Components for small set of users for customizing reports and dashboards.
• Worked closely with sales team and business analysts and performed detailed analysis of business and technical support to understand teh Appointments, Inventory and other Service Objects.
• Developed and deployed Apex Classes, Controller Classes and Apex Triggers, packages for various functional needs in teh application.
• Performed teh automated Integration between on premise FTP Application andSalesforce cloudCRM with teh help of IBM Cast Iron.
• Developing teh WorkOrder objects, with customized fields and mapping with accounts and Technicians.
• Maintaining test coverage for all teh classes and triggers and supporting deployment activities.
• Develop teh field service lightning mobile app for teh technicians.
• Managed Enterprise Level Org, Full Sandbox and several Partial Copy Sandboxes.
• Performed detailed analysis of business and technical requirements and designed teh solution by customizing various standard objects ofSalesforce.com (SFDC) and other platform - based technologies like Visual force, force.com API, and web services.
• Followed agile methodology for implementing teh Application.
• Created folder structure to housemarketingemail templates and executed A/B testing one mail templates to improve engagement.
• Experience in building reusable UI components and pages with Lightning component framework.
• Developed Visualforce pages with rich user experience using visual force components, HTML5 and CSS3 and used JavaScript and jQuery validations and hiding content/sections.
• Closely worked withSalesforce.com consultants for implementing teh business solutions for their client requirements, using APPTUS CPQ within teh exclusively developed framework.
• Design and Development of Web Services and Integration using Sales force SOAP/REST API.
• Worked onSalesforceLightning Components for building customized components replacing teh existing ones.
• Also embed Lightning Components in Visual force page by using new Lightning Out feature by event-driven programming.
• Experience in modifying Visualforce pages to be supported in Lightning and good experience and good understanding of Lightning mode and its features.
• Responsible for setting up web service integrations.
• Triggered interface events by user interactions, which includes Lightning Component framework and involved in building Lightning Components using teh aura framework.
• Expertise in aura framework, Lightning Components andSalesforceLightning Design System (SLDS)
• Created Aura based Components, Attributes, and Controllers which can be compatible to access through Lightning App builder.
• Created Impressive designs with custom styling to bring dynamic versions of teh components when setting up in Lightning App builder.
• Enhanced in Communities by adding new fields, field sets usingSalesforceLightning.
• Developed various Apex Classes, Triggers, Controller classes and methods for functional needs in teh application compatible with Lightning.
• Debug Apex scripts using Debug Logs and System Log Console to catch Exceptions and execute Governor Limits.
• Worked on Force.com Explorer for queryingSalesforcedatabase using SOQL and SOSL queries and Data Loader for insert, update, and bulk import or export of data.

Environment: Apex, Visual force, Apex Classes, IBM Cast Iron. SOQL, Lightning Components, Apex triggers, Lightning, Visual force, Pages, Batch Apex, Schedule Apex, SOAP, REST, Workflows and Approvals, Data Warehousing, Case Management, Automation, Sandbox testing.SalesForce.com Platform, S-Controls,Salesforce.com Custom Objects, HTML, Java Script, Workflows, Reports, Force.com Eclipse Plug-in,SalesForce.com sandbox.

Confidential

Salesforce Developer/ Administrator

Responsibilities:

• Created modernEnterprise Lightning Appscombiningwith Lightning Design System, Lightning App BuilderandLightning Component features.
• Upgradingsome of teh Applications fromSalesforce Classic to Lightning For teh enhancement of teh user interface and better interaction with teh pages.
• Building an Mobile App with teh Lightning Components on teh Salesforce 1 Platform.
• Retrieving teh data and its functionality fromthe Third - Party API sand they were displayed with teh Lightning Component.
• Created multipleLightning Components, addedCSSandDesign Parametersthat makes teh Lightning component look and feel better.
• LeveragedAPEX Controllerto make a call forexternal requeststo retrieve data from various API s and displayed them on to teh component.
• EnabledAura Framework, by addingAura AttributesandAura Handlers for Eventsto focus on Logic and Interactions in Lightning Applications.
• Minimized code inJavaScript Controllersby adding reusable functions inHelperComponent.
• Updated theAPEX ControllerandHelper functionsregularly making theComponent Context Awareas per business requirement.
• Created modern EnterpriseLightning AppscombiningLightning DesignSystem,Lightning App BuilderandLightning Componentfeatures.
• Used refined global search inLightningby developing Apex classes and Controllers.
• Experienced usingForce.com IDEfor creating, modifying, testing, and deploying Force.com Applications.
• UsedSOQLandSOSLstatements within Governor Limits fordata manipulationneeds of teh application using platform database objects.
• Maintenance of teh installedManaged PackagesinLightningusing Apex.
• Experienced in usingData Migrationtool calledData Loader.
• Visualforce Pages forLightning Experience, Alternates forJava Script Codes, Sharing Visualforce pages betweenClassicandLightning.
• Worked onLightning Process builderflows, Connect API,Chatterandquick Action.
• BuiltLightning ComponentTab for Salesforce 1 Navigation and Custom Applications inLightning Experience.
• Usedfield level securityalong with page layouts inLightningto manage access to certain fields.
• Implemented theWeb ServicesthroughWSDLin teh Salesforce.com for outbound messaging.
• Worked onIntegrating SAPandSalesforcesystems usingSOAP and REST API's.
• Involved indaily standup meetings, Scrum. dis resulted to bring good solution to teh business requirement.

Environment: Salesforce.com Platform, Force.com, Force.com Eclipse IDE, Lightning Experience, Lightning Components, Apex classes and Controllers, HTML, CSS, Data Loader, WSDL, SOQL, SOSL, Scrum, Custom objects, Custom fields, Web Services, SOAP, REST.

Confidential

Salesforce Marketing Cloud Developer/ Administrator

Responsibilities:

• To develop, QA, and deploy journeys using themarketingapplications formarketingemail,marketingweb, and in - product Communications.
• Executed data-driven campaigns, email, mobile push, SMS.
• Implementingmarketingtests to drive optimization
• To continually Improve and optimize customer communications, capabilities, processes, and documentation.
• Enabling dynamic content management and personalization using AMP Script.
• Updated customer website using content management systems, HTML and CSS.
• Worked with Data Extensions, Profile management and subscriber DE.
• Built Exact Target Dynamic subject line while creating an email.
• Managed strategies and functions of triggered email campaign including design, HTML coding, Amp script, email scheduling and deployment.
• Track campaign metrics including, sends, click through rates, and other measures using both exact target and google analytics along with Excel; building dashboards to present analytics to company stakeholders.
• Develop and executemarketingprograms that useMarketingCloudapps such as Email Studio, Automation Studio, Mobile Connect and Journey Builder (Build, Test, Report and Monitor)
• Creating complex, personalized, dynamic, and multilingual messages.
• Collaborating with cross-functional teams -Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
• Consistently learns teh ins and outs ofSalesforceExact Target and its capabilities to stay competitive in teh emailmarketingspace, including but not limited to: Automation Studio, Journey Builder, Amp Script, SQL, and SaaS.
• Primarily involved in developing prototype of teh application as proof of concept (POC) for business team and as a guideline for development team.
• Responsible for deployment to production including management of deployment logs and go-live release schedule.
• Developed dynamic and personalized email campaigns using Exact Target (Amp Script, HTML, CSS), prepared SQL queries for teh Java-based platform tool to automate teh generation of segmented data extensions, connected live-site email trigger and off-site email platform with Exact Target using interactions, tested emails in Linux environment, monitored email performances and remediated operational issues.
• Consulted on Exact Target Instance migration and Sales force integration project as an Email Subject Matter Expert.
• Worked on generative data models using Agile data.
• Worked on SOAP and REST API web service calls.
• Development and documentation of company best practices, policies, and directives
• Regularly perform health checks to see teh automation error rate and email send metrics.
• Perform QA testing to in all segments.

Environment: HTML, CSS3, Responsive Design, EmailMarketing,MarketingAutomation, Exact Target, Journey Builder,SalesforceAdministration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, information architecture

Confidential

Salesforce Developer/Admin

Responsibilities:

• Implemented Single Sign on using delegated and federated autantication.
• Integration with Tableau server to display teh Tableau reports on visual force page in sales force.
• Data migration from external systems to sales force using Data Loader.
• Used DBAMP for Data migration from SQL database to sales force.
• Used ServiceMax for registering teh work orders and assigning to technicians on a daily basis to fulfill teh work order.
• Used teh ServiceMax to solve teh tickets which are raised by customers.
• Worked on various Salesforce.com standard objects like Campaigns, Leads, Accounts, Contacts, Opportunity, Forecast, Cases, Reports and Dashboards.
• Created different Workflow rules and Approvals for various campaign processes.
• Designed, and developed teh Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visual force Pages to suit to teh needs of teh application.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers, packages for various functional needs in teh application.
• Worked on REST for services that are exposed as public API's.
• Performed detailed analysis of business and technical requirements and developed teh Apex classes using other Platform based technologies like Visualforce, Force.com IDE.
• Knowledge on using VF Remoting to display nearby contacts.
• Worked on SOQL Queries.
• Handled Informatica and Cloud's Salesforce connectivity to integrate SaaS applications, On - premise systems and enterprise databases.
• Developed and configured various Reports for different user profiles based on teh need in teh organization.
• Created email templates and inbound emails using Visual force for teh clients and customers.
• Maintained data cleanliness and accuracy by adding custom validation rules, custom formulas, reports and dashboards.
• Participated in teh sessions provided by teh Salesforceteam and support end users
• Knowledge on creating Visualforce Dashboards, sharing rules and Email Relay Activation.
• Used Eclipse, ANT and change sets for deployment.

Environment: Saleforce.com platform, Quotes, Role Hierarchies, ServiceMax, Sharing Rules, Email Templates, Reports, Dashboards, Custom Objects, XML, Custom Tabs, Email Services, Security Controls, Approval process, REST.

Confidential

Java/J2EE Developer

Responsibilities:

• Part of teh design team and responsible for investigating different ways centralize teh company branches and providing web based advantages.
• Modeled classes and interfaces to assist teh programmers in coding using UML
• Used JSP's to create dynamic pages for user interaction
• Configured and Installed Web Logic Application server
• Used Eclipse tool to develop teh J2EE components
• Used SQL DB2 7.1 as backend server
• Involved in writing deployment files for deploying EJB onto teh Web logic application server
• Involved in writing teh Enterprise Java Beans including Session Beans
• Used Microsoft VSS for version control to update and aid teh code checking and code checkout during development
• Prepared teh Maven build files