SUMMARY:

• Over 8+ years of experience in all phases of marketing technologies like Salesforce marketing cloud and Eloqua which includes working on Email studio, Automation studio & Journey builder Design, Development, implementation & enhancement of projects in marketing cloud Platform.
• Experience in implementing Salesforce marketing cloud solutions across web, mobile and email channels to deliver impactful, profitable and tailored customer experiences.
• Coordinated with IT development teams/Scrum master to build user stories, business requirements and monitored data and Worked with Marketing managers and converted their strategy into implementations using Marketing cloud.
• Experience in implementing marketing campaigns in Email Studio, Automation Studio and Journey Builder.
• Manage email marketing campaigns, implementation of A/B tests and delivery optimization.
• Experience in web data lookup’s, Shared list and segments.
• Experience in implementing Eloqua solutions across campaigns, emails, programs, Landing pages, Forms, Custom Data Objects (CDO’s) and Update rules.
• Developed end - to-end solutions for complex nurture campaigns to deliver personalized customer email communications.
• Designed personalized email content using HTML, CSS3 and Ampscript in Content Builder.
• Developed Ampscript code to implement business requirements by creating Dynamic content.
• Managed subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and Database queries.
• Used Automation studio for performing actions such as imports, extracts and SQL query activities.
• Support day to day interactions with marketing teams and campaign operation managers.

TECHNICAL SKILLS:

Implementation Solutions: Salesforce Marketing Cloud (Email, Automation, Journey builder, Mobile Studio & Contact builder), Eloqua(Campaigns, Emails, landing pages, Programs, Custom Objects, Shared lists, update rules)

Languages: HTML, CSS, AMP Script, SQL.

Productivity Tools: GitHub, JIRA, MS Office, Spreadsheets.

PROFESSIONAL EXPERIENCE:

Confidential, San Francisco, CA

Salesforce Marketing Cloud Developer

Responsibilities:

• Designed, Developed, Implemented, and optimized email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered Sends, Content Builder, Contact Builder.
• Develop technical design, documentation to support business requirements
• Expert in development languages: HTML, CSS, Ampscript.
• Using A/B testing to optimize email campaigns to deliver more relevant message to subscribers to increase Open and Click rates.
• Create reusable content blocks, including text, HTML, images, buttons, dynamic content and A/B testing, to ensure relevant messaging reaches the right person every time.
• Using Web Studio to develop and maintain Cloud pages.
• Experience with SFMC Connector and worked on synchronized DE’s and Salesforce Data extensions.
• Designed and configured journeys using various activities within the Journey Builder
• Tracking email opens, clicks and deliverability metrics online.
• Running reports to track different Email send, Journey, Campaign and Account metrics.

Environment: Salesforce Marketing Cloud, Email marketing, MCConnector, SSJS, Ampscript, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends.

Confidential

Salesforce Marketing Cloud Email Specialist

Responsibilities:

• Creating Content with content Builder including, building emails blocks, designing emails templates using personalization strings, dynamic content and AMP script.
• Set up reporting and dashboard in marketing cloud and sales cloud to analyze email performance.
• Building Customer journeys using journey builder to create personalized experiences.
• Design and develop solutions based on business requirements in Salesforce Marketing Cloud platform.
• Develop and implement journeys to execute complex business marketing campaign rules.
• Managing Salesforce Marketing Cloud for multimillion email subscriber clients at and executing advanced configuration activities.
• Creating Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns.
• Support documentation process by providing applicable artifacts (code samples, screenshots, etc.)
• Provide technical consultation on various aspects of solutions to read, extract, and load data from CSV files.
• Working on email coding in production. Rectifying front-end issues and cross browser issues.
• Develop, test and validate responsive email code combining HTML, CSS and Ampscript language.
• Querying Caterpillar’s huge database with SOQL queries and experienced in various RDBMS such as MySQL, Oracle.
• Co-coordinating with the offshore team and run support team to provide knowledge transfer sessions about marketing cloud.
• Providing support to Email Marketing Manager during development of new business requirements.
• Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing involving HTML custom coding and profile scripts.
• Organized and facilitated project planning, scrum meetings, daily stand-ups and knowledge transfer sessions.

Environment: Salesforce Marketing Cloud, Email marketing, Ampscript, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends, SSJS.

Confidential, Lake Forest, IL

Eloqua Consultant

Responsibilities:

• Worked with business process owners to understand their requirements for Eloqua application.
• Identified the root cause for production defects and tracked bugs and support issues in Basecamp.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Involved in building the Lead Score Model to leverage the contacts in the Eloqua Creating and maintaining Email template and Landing page according to GDPR.
• Setting up Email Campaigns, Landing Pages, Segments and campaign flows, List Uploads in Eloqua.
• Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.
• Implemented effective programs to nurture leads as per client’s requirement.
• Created Dashboards, reporting metrics for all the assets and campaigns.
• Accountable for creation and execution of email campaigns.
• Developed dynamic email templates and content using HTML.
• Tracking total number of emails sends and opens.

Environment: Eloqua, Email marketing, HTML, CSS, Campaigns, Landing pages, Forms, Custom Data Objects, Shared Lists, Programs, Update rules, JavaScript.

Confidential

Eloqua Email Specialist

Responsibilities:

• Interacted with various business user groups for gathering the requirements for Eloqua implementation and documented the Business requirements.
• Build and maintain lead lists for Email Campaigns.
• Design and Build HTML emails (custom templates), general email, newsletter design, building responsive HTML emails.
• Setting up and managing emails, campaign flows, Forms, and landing pages.
• List segmentation and creation.
• Manage email marketing campaigns, implementation of A/B tests and delivery optimization.
• Manage and maintain a pipeline and ensuring all sales administration is strictly accordingly to the compliance with the company’s policies.
• Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.
• Create strategic goal and convert to easily implement plans.