SUMMARY:

• Sr.Salesforce Marketing Cloud Developerwith experience in the industry looking to obtain a position that allows for the application of design skills, customer service, support abilities, and critical thinking to produce software that meets all goals and objectives outlined by the customer.
• Overall, I have 7+ years of IT experience, including 5+ years of Salesforce Marketing Cloud Implementation and Configuration, which includes Email Studio, Mobile Studio, Social Studio, Journey Builder, and Automation Studio design, development, implementation & enhancement of marketing cloud projects.
• Marketing campaigns were created and implemented using marketing cloud technologies such as Journey Builder, Email Studio, and Automation Studio. Written Complex SQL queries were written to fulfill the business needs.
• Developed and deployed A/B testing, Return Path, and Litmus strategies to roll out the control version to be used in the final email campaigns.
• Adept in data mining generating detailed and useful reports and working closely with management to increase efficiency.
• To add dynamic functionality to landing pages, I used JavaScript. Executed data - driven campaigns, email, mobile Push, SMS.
• Extensive experience creating Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automatic alerts and field updates that meet application needs.
• By creating dynamic content and collaborating with an offshore team, the development of AMP Script code to meet business demands was made possible
• Proven ability to translate business requirements into technical specifications, as well as a strong team player.
• Excellent problem-solving and analytical skills, as well as the ability to operate under pressure and meet strict deadlines.

TECHNICAL SKILLS:

Development Methodologies: Agile, Waterfall, and Kanban

Development Tools: Salesforce CRM, SFMC-ExactTarget, Email Studio, Automation studio, Roles and Users, Mobile Studio, Social Studio, Advertising Studio, Query Studio, Journey Builder, Reports, Data loader.

Database: Oracle and MS Access

Languages & Scripts: AMP Script, JavaScript, HTML, CSS, SQL

General Tools: MS Office, Jira

Operating Systems: Safari, Firefox, Google Chrome, and Internet Explorer

WORK EXPERIENCE:

Confidential

Salesforce Marketing Cloud Developer

Responsibilities:

• Developed and maintained large volumes of deadline-driven email campaigns and assets Management of email channel calendar and Direct Mail.
• Reporting on email campaigns (status and outcomes) for various stakeholders. Cross-departmental collaboration on major projects and new initiatives.
• Effectively communicated between technical, operational, and strategy groups. Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using Journey Builder.
• Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines.
• Used AMP scripting to use data from Data Extensions. Used SOAP API to invoke triggers and create redundant data.
• Used SQL for data manipulation needs of the application using platform database objects.
• Created different folders to store the reports of different groups and categories. Displayed the quarterly and yearly results on the Dashboards of the users.
• Responsible for email deployment, including campaign set-up, segmenting audience, targeting, automating, structuring A/B test, QA, scheduling deliveries, tracking, and reporting.
• Track campaign metrics including sends, click-through rates, and other measures using both exact target and google analytics along with Excel, building dashboards to present analytics to company stakeholders.
• Good understanding of data extensions and filtering.
• Developed and Deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Created many Business units and maintained them Under the same sandbox.
• Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Developer and Administrator in the organization.
• Building automation to make sure the quality control team is giving the commissions in the right way.
• Handling multiple projects at a time and delivering clients’ requirements on time.
• Worked in Agile & Scrum environments.
• Experience with multivariate testing, analysis, and reporting.
• Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.

Environment: Salesforce Marketing Cloud Platform, (Exact target), Email Studio, Mobile Studio, Return path, AMP script, Automation Studio, Journey Builder, Data Extensions, Reports, Email Services.

Confidential

Salesforce Marketing Cloud Developer / Email Specialist

Responsibilities:

• Groomed User stories and Epic to maintain a healthy backlog for future sprints. Used Jira to build and track User stories.
• Implemented MC Connector to connect SFMC and SFDC.
• Collaborated with team members for development and deployment activities.
• Create Trigger Sends to send Emails/SMS.
• Implemented Marketing Cloud Connector.
• Customized Send log process with help of Queries and Automations.
• Worked with Tableau team to send SFMC and SFDC data to the Data engine to generate 360 views of consumers.
• Created Journeys to build-out based on triggered events/activity.
• Defined the process to create Automated to send the Unsubscribe report to FTP for further analysis.
• Updated Emails Amp script to display Dynamic Content/Personalization in the Email.
• Used Litmus to check the rendering of email in different OS vs Emails Clients Vs Mobile displays.
• Working on HTML, CSS, Amp Script to update HTML-based emails and landing pages.
• Trained Super Users to use content Builder to create Emails and Reports.
• Created an FTP process to trigger automated Emails from SFMC.
• Launched ongoing Email campaigns for 54 countries across the Globe.

Environment: Salesforce Marketing Cloud Platform, (ExactTarget), Email Studio, Mobile Studio, Return path, AMP script, Automation Studio, Journey Builder, Data Extensions, Reports, Email Services.

Confidential

Salesforce Admin / Marketing Cloud (ExactTarget)

Responsibilities:

• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Cases, Activities, Dashboards, and Reports.
• Developed Case Assignment Rules, Escalation Rule, Auto-Response Rules, Email to Case, Web to Case.
• Created various Reports and Dashboards based on the company's requirements.
• Gathered requirements from the business, marketing, and technical stakeholders from requirements gathering discussions, workshops, and meetings.
• Created Parent Account as a business unit. With this also created and assigned
• Created and assigned additional business units and test business units.
• Created users and assigned the users roles and permissions and business units.
• Groomed User stories and Epic to maintain a healthy backlog for future sprints. Used Jira to build and track User stories.
• Using the FTP accounts tried to import the data and used it for file transfer upload and also tracked the total number of emails sends and opens.
• Implemented MC Connector to connect SFMC and SFDC.
• Collaborated with team members for development and deployment activities.
• Create Trigger Sends to send Emails/SMS.
• Implemented Marketing Cloud Connector.
• Customized Send log process with help of Queries and Automations.
• Worked with Tableau team to send SFMC and SFDC data to the Data engine to generate 360 views of consumers.
• Created Journeys to build-out based on triggered event/activity.
• Defined the process to create Automated to send the Unsubscribe report to FTP for further analysis.
• Updated Emails Amp script to display Dynamic Content/Personalization in the Email.
• Used Litmus to check the rendering of email in different OS vs Emails Clients Vs Mobile displays.
• Trained Super Users to use content Builder to create Emails and Reports.
• Created an FTP process to trigger automated Emails from SFMC.
• Launched ongoing Email campaigns for 54 countries across the Globe.
• Suggested out-of-box features and Created process for Account/Opportunities/Quotes/Order maintenance process.

Environment: Salesforce Marketing Cloud Platform, (ExactTarget), Email Studio, Mobile Studio, Return path, AMP script, Automation Studio, Journey Builder, Data Extensions, Reports, Email Services.

Confidential

Intern Java Developer

Responsibilities:

• Involved in the design and development of presentation parts using HTML and CSS, Bootstrap, JavaScript, and jQuery.
• Produced content pages with CSS layout and style mark-up presentations and used jQuery and JavaScript methods and properties.
• Worked with Servlets and JSPs to connect web pages to MySQL.
• Worked with Xampp Server (Apache, Tomcat) to test code on a local machine.
• Created and implemented PL/SQL queries, views stored procedures, and triggers.
• Worked with jQuery to efficiently manipulate and traverse the DOM, Event handling, perform animations, and use Ajax for communication with the server
• Convert data from the database into JSON or XML format files and retrieve useful information using AJAX calls to display them on the browser.
• Strong understanding of SOAP/REST-based protocols and AJAX-driven applications
• Extensively used core java concepts in developing thewebapplication.

Environment: Core Java, HTML, CSS, Bootstrap, JavaScript, jQuery, SQL, Web Services, Eclipse, Xampp Server.