Marketing Director Resume

Career Summary:
Management, Marketing and Operations professional with extensive experience in Healthcare industry. Proven initiator, strategic thinker and trainer with outstanding leadership, motivational, organizational and communication skills.

JOB EXPERIENCE:

Mar2011-Aug2011 Confidential, Arlington, TX
Director of Marketing and Business Development

Creation of marketing and advertising plan
Training of staff in marketing techniques
Responsible for day-to-day referrals
Generation of business to new hospital
Implementation of directives from owners
Management of representatives (2)
Participation in Management Team

2010-2011 Confidential, Arlington, TX
Director of Business Development

Creation of Annual Marketing Plan
Responsible for managing 6 marketing reps
Generating new referrals sources
Managing admission database
Recruiting new Managed Care contracts

2008-2010 Confidential, Mesquite, TX
Marketing Director

Created/implemented first Marketing Plan
Marketing of physicians (specialty pharmacy)
Responsible for 90% growth in six months
Hospice marketing (5 new contracts < 6 months)

2006 - 2008 Confidential, Arlington, TX
Business Development Director

Maintained communication with existing accounts
Exceeded all goals/expectations of new accounts
Created/implemented Pain Mgt In-Service

2005 - 2006 Confidential, Arlington, TX
Regional Marketing Director

Creation/implementation of marketing plan to achieve site goals.
Development of new referral sources to specialty senior facility
Responsible for training of staff in compliance with certification requirements
Achieved 100% occupancy of 2 facilities

2003 - 2005 Confidential, Irving, TX
Marketing Director

Increase of referrals by 300%
Development of new referral sources
Repair of damaged professional relationships, bringing about new referrals
Training/coaching of team to expand referral development efforts

2002 - 2003 Confidential, Fort Worth, TX
Director of Professional Relations

1998 - 2002 Confidential, Arlington, TX
Executive Director (2000-2002)
Regional Marketing Director (1999-2000)
Professional Relations Director (1998-1999)

1994 - 1998 Confidential, (Psychiatric) Austin, TX
Corporate Director of Marketing

HCA Richland Hospital (Psychiatric) N Richland Hills, TX

Director of Marketing

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