Marketing Communications Consultant Resume Alpharetta, Georgia - Hire IT People

SUMMARY

Innovative and resourceful marketer with over 20 years of experience in developing and executing creative marketing communications strategies.
Driven by a passion to continually develop novel approaches to delivering effective, results - oriented messaging.
Diverse capabilities including copy writing, design, media and public relations in a variety of industries, advertising agencies, and non-profit organizations.

PROFESSIONAL EXPERIENCE

Confidential, Alpharetta, Georgia

Marketing Communications Consultant

Responsibilities:

Develop and implement cost-effective and impactful marketing strategy and planning for clients in a broad spectrum of industries including; technology, student academic support and coaching, youth mentoring and community outreach, senior health care, health and fitness, music, real estate, automotive, event planning, and retail.
Write and design all industry-specific collateral materials.
Ghost write monthly column which appears in a local printed and digital newspaper.

Confidential, Sandy Springs, Georgia

Marketing/PR Specialist

Responsibilities:

Created marketing strategies to improve and streamline communication, which increased existing member participation and new membership growth.
Developed and designed a new website resulting in increased ease of use, a more cohesive and comprehensive representation, and stronger internet presence.
Wrote and designed all marketing collateral including; print ads, flyers, brochures, signage, booklets, and event materials.
Managed all social media and web presence.
Redesigned weekly member and prospect electronic newsletter and printed publication, which maximized clarity and improved communication.

Confidential, Johns Creek, Georgia

Marketing Communications/Fundraising Representative

Responsibilities:

Developed and implemented innovative fundraising events and programs, which generated more than $18K in annual revenue.
Managed internal and external communications to promote all events, services, and programs which resulted in increased member participation and new prospect attraction.
Wrote and designed ads, collateral materials, and direct mail campaigns.
Redesigned website and managed social media presence, which increased event attendance and donations.

Confidential, Rochester, New York

Development and Communications Coordinator

Responsibilities:

Planned, coordinated, and promoted annual celebrity golf tournament, resulting in 3.5% increase in revenue over previous years.
Planned and implemented fundraising events and activities, which generated over $300,000 annually.
Wrote and designed annual direct mailer which generated a 30% revenue increase over previous years.
Developed marketing communications strategic plan outlining annual goals, key messages, and target audiences for both communications and development activities.
Wrote and created concepts for all printed promotional materials, including brochures, direct mail pieces, case studies, newsletters, and ads.

Confidential, Rochester, New York

Communications Specialist

Responsibilities:

Developed marketing communications plans to position Confidential ’s Hospital as the leading health care provider for seriously-ill Confidential in Western New York, resulting in increased awareness and donations.
Raised awareness for fundraising activities, programs and services by writing press releases, and making story pitches to local and regional news media.
Synthesized detailed medical information to write copy for newsletters, newspaper articles, and advertisements.

Confidential, Rochester, New York

Communications Coordinator

Responsibilities:

Personally featured in local media for creating, developing, and promoting a Nursing Mother’s tent as a community service program at area festivals.
Awarded Public Relations Society Association (PRSA) award for best non-profit communications plan over $5,000.
Recipient of Upstate New York Ad Club awards for copywriting of print and direct mail campaigns.
Created and implemented comprehensive marketing plans for departments and affiliates.
Wrote copy for promotional brochures, internal and external newsletters, ads, and newspaper articles.

Confidential, Binghamton, New York

Account Executive

Responsibilities:

Confidential, Quincy, Massachusetts

Assistant Account Executive

Responsibilities:

Developed and implemented advertising campaigns for food service industry accounts.

Confidential, Watertown, Massachusetts

Assistant Account Executive

Responsibilities:

Managed client relations, liaised with agency departments for health care industry accounts.