PROFESSIONAL SUMMARY:

• Over 20 years of experience managing campaigns and marketing messages for auto and aftermarket products and services.
• 25 years of experience as Digital Marketing Manager for large and midsize businesses creating Advertising, Branding, Sales and Digital projects.
• Over 25 years of project management for both B2B and B2C digital projects using Agile methodology and SCRUM team co - ordination.
• Website / Web Page development skills in both design, development and management for Internet ecommerce websites (Custom PHP, Wordpress, Joomla, SiteCore, EKTRON - .NET and others).
• Over 25 years of experience in traditional marketing / advertising (TV, Radio and Print).
• High level of proficiency in Business Analyst role adding attributes, tracking codes, sales funnels, conversion goals and other analyst activities (as they relate to the business fundamentals).
• Over 15+ years of experience with Adwords, Paid Search and Display Advertising Management.
• High level of proficient in building and maintaining client relationships with business owners to identify, prioritize and document business requirements.
• Over 20 years of experience working on Ad headlines, Ad copy and highly optimized landing pages for Paid Ads.
• Proficient in all phases of Requirements Management, including gathering, analyzing, detailing, and tracking business requirements.
• Expertise in creating prototypes and mock-ups for UI/UX interface designs in HTML and Photoshop.
• Extensive knowledge of reporting tools such as google analytics, adobe analytics and backend interfaces such as Google Analytics and Adobe Analytics, SQL, C-Panel and LAMP server access (FTP/SFTP) to run reports and check server scripts, etc.
• Extensive knowledge of CRM (Customer Relations Management tools) integration such as NetSuite, Salesforce, SUGAR, Zoho, HubSpot Marketing tools and other ERM / sales tracking technologies.
• Experience in A/B testing tools using optimize.ly testing systems and setting up experiments and deploying test scenarios for business case optimization and manipulating javascript code.

TECHNICAL SKILLS:

Programming Languages: HTML/CSS, Javascript (intermediate level) Expert OS Platforms Operation: MAC OS, Windows 10, XP, VISTA + Linux

Databases: SQL Server 2000/2005 (DEVELOPMENT TEAM MANAGER) MySQL

Adobe Platform: CS5 and Adobe Cloud Suite, Familiarity with Audience Manager and Programmatic Targeting.

PROFESSIONAL EXPERIENCE:

Confidential

Digital Marketing Manager and Consultant

Responsibilities:

• Ned Davis is a Paid Search Manager, Digital Marketing consultant and business analyst for ad agencies, web engineering and digital content development projects.
• Recently created a VR DEMO project proposal for “Tesla 3D” experience Chicago's World Fair 1893 High proficiency in Google Analytics business reporting and data / traffic analysis.
• Integrates e-commerce and advertising for digital products and services advertising.
• High proficiency in Business Analysis for web properties and paid advertising creating detailed traffic reports, expense reports, “action items” lists and financial analysis reports for marketing teams and executives.
• High proficiency in content management and CMS integration.
• Develops strategic initiatives, budgets, forecasts and execution plans for any online and offline Marketing Program, Social Media engagement (FB, LI, Twitter, YouTube, Instagram, etc,) or online video projects.
• Follows strict guidelines for Legal Compliance and brand guidelines and messaging. Will create newsletters and Email Syndication efforts or Direct Marketing needs. High proficiency in copy writing skills with best-practices for SEO implementation.
• Also providing video production and YouTube optimization to expand product outreach using video and video searches on YouTube while also boosting search rankings in SERP on Google.com.
• Expertise in Organic Search Optimization (SEO) and SEM paid-ad network implementation such as Adwords Campaign Management, BING Ads / Yahoo marketing Campaigns and Google Places optimization.
• Media Buying strategy consulting (COMCAST, Clear Channel Radio and SiriusXM Media Buys)
• Created Marketing Strategy for Royal Caribbean.com’s Tour Trek service; completed a business plan and business analysis for Royal Caribbean “ Tour Trek ” tour trips and tour trip booking service. Created product integration development plan. Built $12 million dollar-a-year ad campaigns for AdWords ($1 million per month) around “travel” and “cruise line” “vacation” keywords.

Confidential

Sr. Digital Marketing Manager (IC) 3 month contract

Responsibilities:

• Migrated website and worked with IT Group backend on new SiteCore Experience Editor CMS.
• Recently completed role as Sr. Digital Marketing Specialist working with JM Family (SETF), Volvo Car Financial Services and Mitsubishi Credit (MMCA).
• Leadership role on the legacy technology for pay portal “migration” project for JM Family. Direct reporting to elite group of finance division marketers at Confidential .
• Omniture / Adobe Analytics, Adobe Experience Manager and Adobe Marketing suite performing detailed analysis, reporting, integration and tagging for both SETF.com, MisubishiCredit.com and VolvoCarFinancialServices.com SiteCore CMS system integration and testing.
• Creating map for SEO 301 link management redirection list - preserving 4.1 million backlinks. Creating Photoshop images of all MAKE and MODEL artwork for 2016 Dealer Sales with SEO image Optimization.
• Implemented and tested new fully responsive for mobile and tablet versions.
• Supporting cutting edge .NET IIS web server access protocol through proprietary Toyota IT Cloud Hosting.

Confidential, West Palm Beach, FL

Director of Digital Marketing / Adwords Manager / Data Analyst

Responsibilities:

• Worked for 9 months as Director level manager within the IT Group implementing web projects for HotelPlanner.com creating new ‘search marketing strategies’ analyzing 4 years of legacy data and adding value across social media and paid advertising channels using state-of-the-art digital marketing techniques.
• Was acting manager of Google AdWords Paid Search Marketing and Display Ad Networks with >$50,000 per month in ad spending. Deployed new "retargeting" campaign to further boost hotel booking conversions. Created a total reach of over 1.5 million impressions per week and harvesting close to 1,000 conversions per month. Analyzed business data and reported to principles Return On Ad Spending financials and Cost-Per Conversion data. Reported directly to John Prince / CTO and Co-Founder who spearheads all IT projects and integration efforts.

Confidential, Greenville, SC

Sr. SEO / Front End Developer / Content Manager

Responsibilities:

• Senior technologist and strategist for the RSMeans.com “website migration project” which was purchased by The Gordian Group early 2014.
• Preserved over 400 backlinks to the legacy site with over with 301-redirect IIS server map. Captured and cross-checked 185,000 s across the Internet.
• Created Omniture Analytics (now Adobe Analytics) reports to the CIO covering traffic segmentation, search traffic, referral sites and direct traffic detailed analysis.
• Detailed review of 2 years of website data analyzing site traffic and link authority using Omniture (now Adobe Analytics).
• Successfully preserved the SEO link-juice ‘pass-through’ authority. Reported directly to CIO within the IT Group in Greenville SC office.

Confidential

Digital Marketing Manager / Business Analyst / SEO / SEM

Responsibilities:

• Sr. Digital Marketing Specialist and Business Analyst crafting new state-of-the-art strategy for expansion of HairMax.com brand’s global visibility on the Internet.
• Increased sales to $15,000 per day via direct orders through the WordPress website and NetSuite store ERM. Deployed new strategy and SEO/SEM tactics and optimized the on-page technology and off-site SEO (with 6% increase in web traffic after 30 days).
• Developed a smart strategy for Adwords and and Display advertising that tied into HairMax product QVC TV air times and integrated Google Merchant for online ecommerce sales through paid-placement.
• Created banner ads and social media “paid posts” (original infographics and quality content pieces) and managing media buying across Google AdWords and BING accounts (with monthly spend of $42,000/mo).
• Created reports and detailed business analysis to owners/principles that included daily sales reports, ROI analysis, CPC/CTR analysis and Average Order Value calculations (with sales acquisition metric analysis derived from the traffic-to-sales ratio pulled from Google Analytics and NetSuite ERP).

Confidential

Dir. of Digital Marketing / Sr. Strategist / Paid Search Manager

Responsibilities:

• AB&A is a Miami based boutique Advertising Agency specializing in high-end graphic design and brand development.
• Managed team of interactive producers and account managers with team meetings and reporting structures. Created detailed competitive research and data analysis reports and proposals for business strategies deploying deep analytics of data for multiple proposals valued at over $100,000 in business for their clients and prospective clients. Built websites and highly optimized SEO landing pages for clients that include Miami Children’s Hospital and coordinated a Billboard Marketing / Website tie-in for the Pediatric Orthopedic Program at MCH.
• Created high visibility keyword pools for healthcare systems and automotive/car dealerships in Miami.
• Installed new Private Cloud File Server system with encryption and backup protocols for the office staff, account managers and production department.
• Developed technology and strategic marketing proposals for Mercedes Benz Coral Gables, LINQ Financial Group and NOVUS Medical.

Confidential

Sr. Content Manager

Responsibilities:

• Freelance Sr. SEO and Content Manager of the American Hotel and Lodging Association al Institute and launched the new website completely redesigned and optimized for SEO and high visibility ( AHLEI.org ).
• The Association works as the arm for large hotel and resort properties, like Hyatt, Marriott and others, providing distance learning, courses and materials and utilizes a LMS platform for various hotel management s.
• Role included deploying SEO strategies and content development, Managing Team of programmers and worked extensively in the new .net EKTRON CMS website system, managed publication strategies for web publishing and social media promotion.
• Reported directly to VP of Marketing and her team to coordinate technology development with the IT department. AH&LA has over 100 employees and has been in business over 60 years.
• Internet Technology Development / Mobile Applications
• Created a team of programmers working as business development consultant creating “APP STORE OPTIMIZATION” strategies for ranking mobile apps searched in both Google PLAY store Apple App Store Mobile UI Design / Prototyping for both iPhone and Android Smart Phones and Tablets.
• Deployed Web Applications in popular website platforms such a Joomla, Wordpress and Open Source system deployment such as SugarCRM and PHP.

Confidential

Project Manager / / Business Analyst

Responsibilities:

• Managed and Designed a 3 year + multi million dollar LAMP (mySQL / PHP) e-commerce website development project built by my handpicked team of developers.
• Created all core functional specification and worked with developing a vast array of open-source technologies like photo upload, location mapping and e-commerce functions.
• Managed Adwords and BING Paid Ad Accounts.
• Created Functional Specification flow charts and engineering documents.
• Deployed high visibility search terms such as “home improvement” and created branded keywords such as “bidabuilder” in Google, Yahoo and Bing searches that rank BidABuilder.com #1 in the world.
• Currently developing SEO projects, advanced multimedia video, new UI graphic design elements and consulting on future strategies that will continue the success of the service.

Confidential

Digital Marketing Project Manager / Data Analyst

Responsibilities:

• Worked with Johns Hopkins Medicine.com, Duke Medicine, and Partners Healthcare by integrating cutting edge marketing and SEO friendly products into MX.com’s product database.
• Built the test website from 17 pages to over 1,800 pages on final launch.
• Grew traffic organically from 5% to 20% of global traffic visits to over 10,000 Visitors /month.
• Worked to establish processes and documents (with video components) for hand-off to junior web personnel, operations and sales teams.
• Sold to financial service firm for 6 figures in 2014

Confidential

Business Manager / Digital Marketing / SEO

Responsibilities:

• Business Analyst Manager (Solutions Manager) and SEO Consultant for this top-tier Digital Agency based in Boca Raton, FL and New York City.
• Consulted with 100’s of websites promoting Organic SEO. Adwords / Paid Search consultant for website companies. Specialist in based business analytic marketing.
• Created the SEO / SEM management teams for large and mid-sized online businesses. SEO Consultant / Manager for Gourmet-Food.com and HansenSurf.com among others.

Confidential

Project Manager / Sr. IT Consultant / Web Designer

Responsibilities:

• Owned and Operated an Advanced Multimedia and Website Development services company for a wide range of clients, built e-commerce websites, created offline marketing brochures and multimedia content (DVD’s and Web Streaming Productions) for
• Clients in New York City, Los Angeles and Miami.
• Domain Name prospecting business registering early “SEO friendly URL’s”. High level of proficiency in Adwords and Paid Search Consulting.

Confidential

Sr. Project Manager / Data Analyst

Responsibilities:

• Sr. Project Manager for ROSS CMS content management website tool project.
• Developed the Phase II functional spec planning and Vignette Story Server project integration. Developed functional specification documents with VISION consultants.
• Created extensive timelines for project team and planning team.
• Managed team of 20 developers based in Burbank, CA managed through VISION USA (An Irish website development and consulting firm).

Confidential

Sr. Project Manager

Responsibilities:

• Sr. Project Manager for the initial Core Development team of streaming movie / film website owned by Lions Gate Pictures.
• ASP website (Microsoft Platform now .NET Converted website to .NET in 2000
• Microsoft Windows Media Player exclusive content provider and embedded in Sony’s PS3 game unit. Purchased by BEST BUY/Sonic Solutions for over $12 million dollars in 2008.
• Worked directly with CEO and Founder Curt Marvis on the core feature sets Managed a team of 8 programmers for the Phase One development.
• Sr. Project Manager for XCEED.com in New York City.

Confidential - New York, NY

Sr. Project Manager / Digital Product Development

Responsibilities:

• Cold Fusion website for NESTLE USA.
• Sr. Project Manager for a 6 Month development cycle website project reporting directly to Stoufer's Brand Manager for Lean Cuisine.
• Created online Nutrition Calculator feature set and product database searchable by ingredient.

Confidential

Advanced Multimedia Research Lab / Project Manager / Digital Product Development

Responsibilities:

• Worked with senior manager for IBM/Prodigy Advanced Multimedia Research Lab (AMRL) in White Plains NY, developing and testing first generation audio/video streaming technologies and enhanced vector based web graphics and UI/UX web experiences.
• Team Member for migration of the proprietary ISP service to web ready TCP/IP. Was also involved in testing and QA efforts with the web migration team.
• Worked with Sr. Executives and CEO Ed Bennett to provide guidance and implementation advice for next generation .com websites and ecommerce opportunities.