PROFESSIONAL EXPERIENCE

Confidential

Director of Sales and Marketing

• Deliver consultation expertise in business planning/tracking/analytics, sales/business development and market penetration, customer/client relations, contracts/pricing/rate negotiations, fiscal P L management, target marketing, human resources hiring, training, compensation, and evaluation , competitive strategy, and long-term sustainability for niche start-up company founded in 2012
• Developed Commercial Residential Sales Strategies, Mailers, and Presentation Material
• Provide fact-based research that identifies optimal customer and market area opportunities
• Recruit, hire, train, develop, and evaluate Sales Managers and other company Representatives
• Leadership and plan execution helped drive business expansion from TX to now in OK and AR

Confidential

National Account Sales Manager

• Total PF Portfolio Business Manager accountable for 350 Million Annual Retail Sales
• Led Annual Planning and Business Development of 4 Department Categories Managed 5 Buyers
• D95 Grocery/Snacks, D81 Bakery/Breads, D82 Front/Impulse, and D92 Grocery Stuffing
• Negotiated trade fund spending, feature support and execution timing, and PF share of categories
• Managed 300 sku's, multiple pricing zones, and delegated and coordinated the execution of 3,500 Independent DSD Direct Store Delivery Distributors/Reps in the Pepperidge Farm Network
• Utilized Retail Link, IRI, McKinsey, Spectra, NPD, and other internal analytic tools to identify and address key business trends, driving results with fact-based actionable insights and recommendations
• You Can Make A Difference Award Winner in 2011 for Leadership, Teamwork, and Performance
• Stabilized double digit Bakery and Front-End/Impulse sales declines via improved pricing strategies, organic distribution gains, new item authorizations, capitalized on store of the community , FSI's and seasonal assortment, optimized mod changes, and secured incremental in-store TAB Ad Features
• Exceeded Walmart and National Category Growth trends in Snacks and Stuffing Categories
• Led PF National Accounts in Annual Dollar Sales, Net Sales Growth Chg, Profit Margin Chg
• Walmart Team executed 100 of all Forecasted Features PDQ's, Pallets, Special Packs, and New Items
• Partnered w/Walmart to execute PF Bakery In-Store Marketing Feature donating sales to AR FoodBank
• Facilitated and Collaborated w/WM PF EDI Teams to pilot new PF Scan Based Trading DSD Pricing
• Authored Monthly Executive Summaries and Quarterly Walmart Team Newsletters

Confidential

National Account Sales Manager

• Business Manager accountable for 160 Million in Annual Retail Sales
• Led Annual Planning and Business Development of 6 Department Categories Managed 6 Buyers
• D2 Hair Care, D40 Eye Care, D2 Trial, D82 Impulse, D2 Health Beauty, D2 Men's Grooming
• Most complex Walmart Team Portfolio that spanned all J J Business Units Brand Portfolios
• Brands included Rogaine, Visine, Purell, Neutrogena, Aveeno, Johnson's Baby, Tylenol, and Etc
• Delivered Total Portfolio Sales Growth of 10.7 in 2009 Highest growth increase on Walmart Team
• Secured 3 Ad Features on Purell Sanitizer during BAV Back to School First Ever Brand Ads at Walmart
• Successfully negotiated and implemented 5 Retailer Price Increases across Multiple Categories / Brands
• Led Major Hair Care Brand Launch, securing 14 Incremental sku's and est. 20mm Incremental Sales
• Leader responsible for driving Multi-Functional collaboration and Fiscal/P L Deliverables
• Negotiated and managed multi-million dollar trade fund budget to deliver plans and execute 4P initiatives
• Contributed to Coaching, Development, and Performance Review of Supply Chain and Sales Analyst Team
• Facilitated Top to Tops, Strategic Planning Sessions, Buyer Meetings, Long-Lead Presentations, and Etc
• Analyzed Retail Link, IRI, ROI, and other resource tools to yield insights and drive optimal business results

Confidential

Category Team Leader

• Business Manager accountable for 190 Million in Annual Retail Sales
• Led Annual Planning and Business Development of 5 Department Categories Managed 4 Buyers
• D2 Underarm, D2 Trial, D82 Impulse, D2 Men's Toiletries, D13 Household Cleaners
• Directly accountable for delivering topline business results and managing the customer relationship
• Delivered positive Sales, Margin Dollar, and Dollar Share Growth in 4 of 5 Categories in 2006 2007
• Increased Household Cleaners display feature support 50 , driving double digit share and dollar growth
• Negotiated and managed multi-million dollar trade fund budget to deliver plans and execute 4P initiatives
• Analyzed fact-based data Retail Link, Nielsen, ROI Tools, P L's, and Etc. to track Scorecarding KPI's and drivers, monitor competitors, manage forecast/inventory/sell-thru, and influence key decision making
• Facilitated Top to Tops, Strategic Planning Sessions, Buyer Meetings, Marketing Meetings, and Etc
• Secured incremental new item distribution gains in all categories

Confidential

Account Business Manager

• Managed 20 Million in Annual Retail Sales across Multiple Categories Managed Broker Relationship
• Led all business planning, performance tracking/execution, mod line reviews, and forecasting
• Exceeded financial goals by growing Net Sales 8 , decreasing GTN -10 , and increasing margin 6
• Secured multiple Brand Features and Display Support in Best Account Vehicle Promotions
• Improved Feature ROI's 8 by utilizing Nielsen and other sales/marketing analytic data to optimize mix, sell-thru, EDLP strategy, and Best Account Vehicle Feature Planning/Timing
• Annual Performance Results and Dollar Share trends exceeded Colgate U.S. and Channel Averages

Confidential

Key Account Executive

• Managed 40 Million in Annual Retail Sales of Coors/Molson Portfolio, spanning multiple states
• Managed Regional and National business relationships with Club and Convenience Channel Retailers
• Required the coordination of marketing, pricing, assortment, and in-store retail execution amongst a geographically vast number of Independent DSD Distributor/Wholesalers spanning many states
• Developed channel strategies that delivered above target 6 sales growth and 10 display ACV in 2003
• Secured double digit incremental distribution, display feature support, share growth in all accounts
• Other responsibilities included Sales Strategy, Category Management POGs, Pricing Coordination, Sell-thru Tracking, Long-Lead Planning Forecasting, and Retail Link and other syndicated data analytics

Confidential

Field Sales Manager and Key Account Manager

• Managed 50 Million in Annual Retail Sales of Coors Molson Portfolios across All Trade Channels
• Planned, managed, and directed the sales strategy and retail market execution of 9 Independent Multi-Manufacturer Distributor Wholesalers/Suppliers in 3-Tiered System Manufacturer Distributor - Retail
• Managed sales quota, inventory levels, sales forecasting, market share fluctuations, quality standard adherence, pay for performance programs, price promotions, and marketing/sales investment budgets
• Trained, Coached, Developed, and Evaluated Corporate Entry-Level Sales Reps
• Exceeded performance goals and grew territory business 10 or more each year Worked from Home
• Coors National/Regional Award Recognition as 2002 Field Sales Manager of The Year
• 2001 and 2000 Green Oil Company Sales/Vendor Representative of the Year
• 2000 1999 Coors National Award Recognition - Field Business Area of the Year Team
• Secured first ever Coors Portfolio Distribution in Nascar Venue Atlanta Motor Speedway
• Responsible for Distributor Sales Team Training/Development, Quality Control, and Performance Reviews
• Sales Strategy and Category/Account Management responsibility for the Convenience Store Channel
• Conducted Buyer Meetings, secured ad features, coordinated distributor pricing, and lead business planning
• Utilized Nielsen, ProSpace, and other Analytic Tools for forecasting, performance tracking, evaluating competitive trends/threats, gap opportunity analysis, and driving business decisions

Confidential

Sales Professional, Multiple Geographies

• Multi-State responsibilities included key account presentations, sales and marketing program execution, special project management, process coaching/training, quality and product audits, and data analysis
• Coordinated retail execution teams to support Coors Portfolio National Program execution
• Served interim role as Sales Manager for State of Alabama prior to completion of training program
• Provided business analytic support for the Marketing Team, Account Executives, and Category Managers
• Promoted to Account Manager after 11-month completion of an 18-24 month entry-level training program

Confidential

Business Development Intern

Confidential

Operations Management Intern

Confidential

Promotions Management Intern

Confidential

Bachelor of Science, Business Management

• Certificates of Academic Excellence Programs in Operations Management and Economics
• Women's Basketball Team Full Scholarship Athlete
• Total Person Student-Athlete and Joseph Pettit Scholar-Athlete Awards Recipient
• Student Government Association Representative/Member 3 Consecutive Years
• Vice President and 3yr Member of Georgia Tech Student-Athlete Advisory Board
• Selected to ACC Women's Basketball All-Star Team and the ACC All-Freshman Rookie Team

Confidential

• Academic Honor Roll Student Various Academic Athletic Awards Winner
• 2012 2013 Sports Hall of Fame Inductee as an Individual Team Member