SUMMARY:

• Marketing professional with extensive experience in developing and managing successful integrated marketing campaigns.
• Major strengths include project management, strategic and tactical planning, direct response, creative problem solving, marketing communications and partnership development.
• Proven success in driving cost effective revenue growth for Fortune 500 companies as well as start - up ventures.

PROFESSIONAL EXPERIENCE:

Confidential, San Mateo, CA

Responsibilities:

• Launched new SMB (small and medium-sized businesses) prepaid debit product.
• Drove partnership strategy, developed go to market plans and managed overall direction of relationship for new wholesale retail partner.
• Designed multi-channel SMB acquisition strategies, including Display, Mobile, Social, Email and Direct Mail that produced profitable SMB relationships and maximized ROI.
• Leveraged data, analytics and industry knowledge to drive acquisition growth and lifetime value metrics.

Confidential, San Francisco, CA

Responsibilities:

• Drove content development with content authors and vendors to create new digital articles, YouTube and Wellsfargo.com videos and infographics for the Borrowing and Credit Center on Wellsfargo.com.
• Traffic to Borrowing and Credit Center increased over 44% year over year.
• Managed content reviews for Line of Businesses, Legal, Compliance, Brand, ADA and Confidential Virtual Channel. Consolidated comments, submitted maintenance requests and performed user acceptance testing.
• Launched Spanish Borrowing and Credit Center. Managed ongoing enhancements to the Spanish web pages.

Confidential, San Francisco, CA

Responsibilities:

• Launched new United Kingdom and Hong Kong websites. Worked closely with compliance, development team, creative agency and business partners to ensure effective implementations.
• Enriched content with al workshops, expert insights articles and videos.
• Managed email campaigns, analyzed results and provided recommendations.

Confidential, San Jose, CA

Responsibilities:

• Developed and managed cross-sell, activation, engagement and win-back/retention campaigns primarily utilizing emails, onsite banners, and landing pages.
• Analyzed and presented campaign performance with actionable insights and next steps.
• Developed sales enablement tools including FAQs, case studies, white papers, infographics and pitch books to enable Sales team to increase sales and retain merchants.

Confidential, Menlo Park, CA

Responsibilities:

• Program managed acquisition, activation and cross-sell campaigns.
• Developed lifecycle email marketing plan to engage customers and strengthen loyalty as well as promote website related products.
• Managed Google partnership and ongoing email campaigns to drive prospects to “Get Your Business Online” events.

Confidential, San Francisco, CA

Responsibilities:

• Established requirements and managed revisions to the Business Deposits website and online account application to support the Wachovia - Confidential conversion.
• Launched a new, streamlined online application, which increased the application completion rate by 82%.
• Planned and executed redesign of Business Deposits website pages, resulting in a 77% increase in traffic and 92% increase in applications submitted for key products.
• Managed online pilots, rollout and retirement of products to support regulatory changes and revenue goals.

Confidential, San Francisco, CA

Responsibilities:

• Managed rewrite of the Marketing Review Guide, a 100-page document that is a source for Marketing and Compliance team members.

Confidential, San Francisco, CA

Responsibilities:

• Drove marketing campaigns to support Company’s name change and rebranding initiative.
• Managed integrated small business and consumer focused acquisition and cross-sell marketing campaigns which included direct mail, print, collateral, radio, merchandising materials, online display ads, landing pages and email.

Confidential, Mountain View, CA

Responsibilities:

• Managed development of B2B marketing campaigns including email, landing pages, webinars, web pages and collateral to support QuickBooks 2009 launch.
• Developed sales tools and communications to educate sales force and business partners on new product features and benefits. Coordinated sales incentive programs.

Confidential, San Francisco, CA

Responsibilities:

• Managed development of partner co-branded marketing materials including online display ads, email, landing pages, collateral, custom magazine, direct mail inserts and in-store merchandising materials to support new strategic needs-based solution initiatives.
• Identified, negotiated and managed numerous strategic online and offline partnerships providing key benefits for program offerings. Partners included Better Homes & Gardens, Lowe’s, Best Buy and Benjamin Moore, to name a few.

Confidential, San Francisco, CA

Responsibilities:

• Developed online strategic marketing plans to successfully meet home equity line of business goals.
• Enhanced SEM and display advertising campaigns, which increased ROI 25%.
• Identified, developed and managed online lead aggregator program, which generated a 25% increase in applications over plan. Led cross-functional team to ensure successful program implementation.

Confidential, San Francisco, CA

Responsibilities:

• Developed marketing customer acquisition strategies incorporating advertising (online, TV, cable, radio and print), direct mail, collateral, public relations, promotions and events. Resulted in 60% increase in qualified leads and 50% reduction in cost-per-lead.
• Reported to CEO and served as a member of the Executive Management Committee and marketing liaison to the Board of Trustees. Developed and managed $9 million budget.

Confidential, San Mateo, CA

Vice President of Marketing

Responsibilities:

• Co-developed Company launch and product marketing strategy and positioning. Co-authored business plan for CEO presentations to prospective investors.
• Developed strategic and tactical marketing plans for B2C and B2B lines including advertising, public relations, collateral, trade shows, promotions and research.