SUMMARY:

• Dedicated professional with several years of experience in digital operations management. Proven track record of leading corporate initiatives to help new and existing partnerships advance technologies and capabilities. An innovative leader with strong analytical and problem - solving skills who thrives in a dynamic and fast-paced environment.
• Overseeing the implementation and integration of emerging tools and technologies.
• Creating and leading presentations and POVs to clients, vendors, account teams, and other key stakeholders.
• Developing and retaining industry-leading media operations team members.
• Leading onboarding process for new clients, including asset review, trafficking, tagging, and targeting.
• Ensuring an efficient, streamlined processes to support timely campaign launch, accurate targeting, and smooth delivery for digital campaigns.
• Collaborating with clients on industry initiatives and the latest trends.
• Recommending vendor selections for ad serving, verification, viewability, audience measurement, etc.
• Serving as a subject matter expert for Ad Tech; Mentoring internal teams on latest ad tech developments.
• Overseeing digital operations management. Serving as a technical authority for all campaign issues.
• Partnering with internal departments and external partners to drive innovation.
• Cultivating client and internal/external relationships: working across departments to identify and develop best practices.
• Employing clear strategic thinking and leadership skills.
• Strong communication skills and the ability to meet strict deadlines.

TECHNICAL SKILLS:

Skills: Salesforce, Notepad++, Fidler, Ghostly, Atlas, DoubleClick, Sizmek, Flash Talking, OpenX, Celtra, Phluant, Liquidus, Local Star, Mixpo,, Innovid, Extreme Reach, Jivox, AdTech, Adelphic, PocketMath, Amobee, The Trade Desk, AppNexus, IgnitionOne (Human Demand), Brightroll, Rubicon, MediaMath, GroundTruth, AdWords, AdSense, Google Analytics,GTM, Facebook Ads, Twitter Ads, IAS, MOAT, Nielsen, ComScore, Placed, DoubleVerify, Pixalate, White Ops, Uber Media, Cuebiq, Milward Brown, Factual, Oracle/Bluekai, 84.51, Ninth Decimal, Zendesk, JIRA, Lighthouse,, Wiki, Slack.

PROFESSIONAL EXPERIENCE:

Confidential, San Francisco, CA

Director Ad Operations

Responsibilities:

• Managed local and offshore (Manila & Turkey) Ad Ops and Reporting teams.
• Responsible for hiring and staffing issues for domestic and offshore teams.
• Escalation point for technical and client matters.
• Point of contact for vendor partners in ad serving, reporting, and ticketing stack.
• Oversaw on-boarding and integration projects for new ad tech vendors.
• Drove initiative to restructure Ad Operations department.

Confidential, New York, NY

Director Ad Operations

Responsibilities:

• Managed team of Ad Traffickers and Traders, using Crisp Engage and MoCA platforms to deliver rich media into mobile web and mobile app with CPG and retail campaign focus. Oversaw 3-5 direct reports, providing feedback for improved performance and corrective action as needed. Interviewed and selected new talent in addition to writing annual performance evaluations. Managed outsourcing of various Ad Ops tasks.
• Wrote process documentation for the department and trained staff. Also trained staff on mobile ad serving ecosystem, with a focus on the technology used to execute campaigns.
• Built and maintained OSI (On Schedule Indicator) tracking tools for pacing evaluation across various inventory sources. Monitored creative performance reporting for optimization advisement, including adding or removing campaign delivery from inventory based on the rate of user engagement. Designed targeting buys across inventory sources to reach the optimal audience.
• Designed in-network mobile web and DSP app plans for programmatic channels, based on campaign targeting requirements, platform capabilities, forecasted inventory availability, and margin.
• Integrated new targeting solutions across platforms (contextual, behavioral, geo, geo with radius/fencing, OS, keyword, language, device, retargeting).
• Supported QA of HTML5 interactive creative for both mobile web and app delivery.
• Evaluated, tested, and integrated vendor partners for data targeting, verification, and surveys. Each vendor was evaluated on features, service, price, etc. to determine suitability.
• Identified DSP and mobile web inventory suitable for network use.
• Documented technology vendor partner’s point of view used internally and for client advisement.
• Monitored campaign delivery and performance, directing optimization strategy for both throughout campaign lifespan. Optimization direction reflected results of data analysis of relevant performance metrics (first action rate: banner click-through or expansion in most cases, secondary engagements, site purchases, subscriptions, lead capture, etc.)
• Oversaw Account Managers, analytics resources, and Ops personnel; interviewed and selected new talent. Organized process and material for various roles within the department. Wrote material and created supporting documentation.
• Supported Sales with client intake, including RFP and IO review before sign-off.
• Worked with clients to define campaign requirements, including KPI and performance benchmarks, to ensure satisfactory ROI. KPI’s tracked included: Click through rate (CTR), Conversion Rate, Lead Generation, Interaction/Engagement Rate, and Acquisition Rate.
• Drafted SOW's and determined corresponding production fees for Creative Service projects.
• Advised outside creative shops regarding design best practices, Confidential network specifications, and other industry standards related to KPI performance optimization.
• Assigned campaign ownership for builds, tracking implementation, and QA before launch.
• Reviewed reporting post-launch for discrepancy, pacing, and performance issue identification and reported results using Excel. Updated C-level management with progress towards benchmarks as needed. Consolidated reporting material for client advisement and confirmation of data integrity.
• Provided client with final reporting and campaign performance summary.
• Collaborated with Finance for monthly billing. Pulled, formatted, and compiled reporting for campaign delivery from both in-house ad server and 3rd party tracking platforms. Provided Finance with reporting and corresponding details regarding delivery or performance if client communication was necessary.

Confidential, New York, NY

Senior Ad Operations Manager

Responsibilities:

• Supervised team for all Atlas and Sizmek served accounts (some DFA accounts as well).
• Worked with 4th party rich and video platforms (Vindico, MediaMind, Pointroll, EyeWonder, Flash Talking) regarding tracking requirements and implementation. Maintained ad server vendor relationships by compiling technical documentation for service and capability comparison and evaluating which vendors to use across the different brand business.
• Prepared large volume batches of creative assets for QA, the platform builds and trafficking.
• Monitored campaign launch to confirm complete publisher plan activation and data integrity.
• Handled site tracking elements (conversion tags), per campaign, used for media plan performance evaluation and optimization.
• Managed Ad Ops relationship with external teams (Marketing clients, client site team, publishers, ad serving platforms, technology partners and creative shops), and in-agency across departments, per account (Analytics, Planning, Strategic, Account).
• Defined and documented internal and external processes, including general documenting of process steps and roll ownership between departments and with outside vendors.
• Researched and evaluated technology partners in the ad serving space, including 3rd and 4th party ad serving platforms, video, ad verification, survey vendors.
• Developed agency point of views for Ad Ops related issues used to advise across departments.
• Trained, and developed material for Ad Ops, Planning and Analytics departments for the use of ad serving platforms and reporting tools.