SUMMARY:

• Self - motivated and results-driven marketing and sales top performer that has a solid record of success in leading teams, penetrating new markets, capturing key accounts, developing strong client relationships, and generating unparalleled sales and retention.
• Skilled in managing the sales cycle by utilizing business acumen to identify opportunity and to deliver high-impact solutions and strategies.
• Successful in tailoring communication styles to suit the needs of many diverse audiences. Comfortable in a team-centric or autonomous role where empowerment is given and accountability is expected.

PROFESSIONAL EXPERIENCE:

Confidential

Marketing Analyst

Responsibilities:

• Collaborate with product development to bring first consumer facing product to market.
• Assist sales team in providing marketing collateral and materials for the consumer dealer channel.
• Direct project plans for Consumer Channel Launch Event.
• Work with legal team to vet and approve marketing messaging, artwork and data storage implementations.
• Track and report on marketing and advertising utilization and effectiveness.
• Develop and distribute channel communications.
• Work collaboratively to develop Social Media policies and guidelines for the consumer channel.
• Buildout the internal and external Consumer Channel portal within salesforce working with organization salesforce developer.
• Own the Co-op, Demo and Warranty Registration incentivized programs.

Confidential, Indiana, Indianapolis

Digital Marketing Sales Manager / SAAS Sales and Marketing Leader

Responsibilities:

• Work with C-level executives to identify conversion rate gaps and provide solutions tailored to the organization’s specific business model and needs.
• Revise the lead generation efforts to close gaps in the sales process resulting in a shorter sales cycle and more meaningful interactions with consumers for a more efficient 1st touch to close.
• Create and present webinar and case study subject matter to deliver to client base, resulting in a 56% lead
• Provide consistent, and reliable data to Identify the ideal purchaser profile and leverage several available and creative avenues to attract and continually engage with identified purchasing trends.
• Work with Marketing, Sales and Product Development teams to utilize conversion rate optimization as it relates to the following sales and marketing actions:
• Website content management system
• Content creation and promotion (blogs, social media)
• Lead conversion (landing pages, forms and calls-to-action)
• Lead nurturing (drip campaigns, personalized content)
• Marketing automation (email marketing, list segmentation, lead scoring, lead management workflows)
• CRM integration (seamless, bi-directional transfer of lead data, kpis and communications)
• Enterprise application integration (customer service apps, e-commerce, business intelligence systems)

Confidential, Orlando, FL

Regional Director / Senior Marketing Account Manager

Responsibilities:

• Lead all aspects of the Pearson corporate partnerships initiative; developing and driving key objectives and outlining a 5-year strategic executional and growth plan
• Oversee the development of national outreach strategy to target and engage organizations with a focus on creating robust student pipelines into Pearson programs
• Successfully interfacing/coordinating with multiple internal departments (Recruitment Services, Client Services, Business Development, Knowledge Partner Development, Student Services & Program Support) to achieve organizational and marketing department objectives
• Ensure brand stewardship and maintain institutional reputation of the partner through brand and program knowledge
• Supervise monthly audits to validate marketing materials, messages and placements for quality and accuracy
• Collaborate with the Studio and clients to create compelling direct response marketing messages designed to drive lead generation. Creative elements include: website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, trade-show/conference, whitepapers, podcast, webinar and demos
• Lead the creation and preparation of files, reports and documents for in-depth client meeting/ summits
• Manage and mentor Marketing Managers
• Responsible for resource planning and management including hiring/interviewing, training, coaching, developing, objective setting and performance management
• Implement strategic development plans for individuals Coordinate the collection, analysis and reporting of/on market and competitor information that can be utilized effectively for marketing purposes.
• Grew corporate partnership base from 0 to over 200 in 6 months resulting in a high volume of quality leads.
• Cultivated employer partnerships to generate on target and beyond target at 375-500 leads per month consistently.
• Created or collaborated on all partner marketing collateral, aligning it with the Organizational Partnerships brand while assuring all material remained in compliance with laws and set academic partner guidelines.
• Produced an effective media kit as well as a new partner on-boarding kit successfully used to drive engagement with prospective and new partners.
• Planned and managed the organizational partnerships budget, achieving a CPL of 40% less than the target value, subsequently driving the OP initiative into forecasted values for Q4 of year four while still in Q1 of year two.
• Identified and planned in detail all trade shows, information sessions, education fairs and travel as it related to partner acquisition and cultivation.
• Effective Team leader of 3 marketing managers working to prove the organizational partnerships model for Confidential .
• Developed strategic relationships with internal stakeholders throughout 16 different business units, driving the Pearson initiative to achieve a steady 8% conversion rate or higher.
• Demonstrated the ability of an Organizational Partnerships initiative to drive efficacy resulting in the backing of a substantially larger budget for the 2015 fiscal year in addition to the approval of adding 4 new positions to the Organizational Partnerships team by the end of Q2.

Confidential, Vedra Beach FL

Fundraising Coordinator

Responsibilities:

• Grew new territory to over 300 accounts, on target to exceed goal of $240K in annual sales with a 25% margin, despite representing a new and unique position in a saturated market
• Responsible for contracting the top 3 school districts in engagement in the state of South Carolina in addition to creating the shortest on-boarding cycle for new district engagement.
• Trail-blazed the development of a new revenue stream by developing a student lead fundraising initiative resulting in a 40% revenue increase for the company.
• Successfully created ad campaigns for business that retained clients and brought in new business, using coupons, email marketing, landing pages, etc.

Confidential, Atlanta GA

Event Marketing Campaign Manager

Responsibilities:

• Managed numerous marketing campaigns for major brands like Gillette, Famous Grouse, 3M Vodka, NASCAR, Toyota Trucks.
• Recruited, trained and managed contracted staff for each executed campaign.
• Managed and coordinated all marketing, advertising and promotional staff/activities.
• Effectively managed large budgets and analytical reporting for clients.
• Stored and inventoried all event marketing materials, booths, and giveaways
• Tracked lead generation hitting targets and leading others to effectively contribute to quotas

Confidential, Augusta, GA

Media Advertising Sales Account Executive

Responsibilities:

• Manage a large portfolio of accounts.
• Map out ad campaigns and execute accordingly.
• Use existing network of industry contacts to generate new business.
• Lead and train other members of the account team.
• Lead project management activity.
• Ensure necessary actions are undertaken by the account team.
• Pitch sales presentations to mid and high-level executives.
• Attend client meetings.
• Maintain and cultivate relationships with existing clients.
• Constantly acquire new accounts through constant cold calling and strategic prospecting.
• Represented 45% of the new division in sales in the first fiscal year in a team of 8-10.
• Exceeded sales targets with a minimum of a 25% margin throughout tenure with company.
• Developed and collaborated on all new customer facing marketing and sales collateral.
• Streamlined the new corporate sales approach to increase sales volume and close rates.