Marketing Automation Contractor Resume Seattle, Washington - Hire IT People

SUMMARY:

High technical aptitude in marketing automation, marketing technology and database marketing (4 years)
Specialized in implementing multi - channel marketing campaigns (4 years)
Experienced in project management with cross-functional teams at the enterprise level (6 years)
Certified in Confidential B2B Master and Marketo (in process) with working knowledge of Salesforce.

PROFESSIONAL EXPERIENCE:

Marketing Automation Contractor

Confidential, Seattle, Washington

Responsibilities:

Responsible for execution of lead generation campaign automation, data integrity, lead scoring, lead routing, and integration with Confidential .
Diagnose data quality and recommend data cleansing strategies and processes to maintain database integrity and email deliverability.
Provide recommendations to marketing team leaders based on data analysis as a strategic input into ongoing marketing plans and workflows.

Marketing Specialist

Confidential, Cleveland, Ohio

Responsibilities:

Responsible for global target market programs using Confidential from scoping through implementation.
Leveraged data-driven insight and drove campaign strategies such as segmentation, content map, A/B testing, progressive profiling to ensure best practice.
Managed SEM program for target markets globally, resulting in $1.4 M sales conversion and reducing cost per lead by 50% within one year.
Maintained multiple market facing websites globally and built a sustainable update process to optimize online conversions.

MBA Marketing Intern

Confidential, Louisville, Kentucky

Responsibilities:

Supported data management and e-mail marketing campaigns using Salesforce.com.
Built cost analysis models for training sessions; recommended process/pricing strategies to achieve break even.

Lead Project Specialist

Confidential

Responsibilities:

Led the brand standardization process to improve corporate branding consistency globally.
Developed cost-benefit analysis of tradeshows sponsorship to drive brand awareness.