Adobe SiteCatalyst Consultant Resume

PROFESSIONAL SUMMARY:

Strategic and Technical Consultant for Marketing Analytics with around 3 years of experience in the areas of web analytics reporting & analysis, tool Implementation consulting & strategy, digital marketing and project management.

HAVE A GOOD UNDERSTANDING IN:

Business, Brand & Customer Interaction
Measurement & Analytics strategy
Deep understanding with digital analytical tools
Analytics Testing
Adobe SiteCatalyst, Java, HTML, JavaScript, SQL.

TECHNICAL SKILLS:

Languages: HTML, JavaScript, HTML5, XML, Java, SQL

Role Based: Analytics & Consulting, Interpersonal Skills, Team Player, Verbal Skills, Problem Solving Skills

Technical Tools: Adobe SiteCatalyst, Advanced Excel, Microsoft PowerPoint, Visio, Dreamweaver, Eclipse

Project Methodologies: AgileWaterfall

PROFESSIONAL EXPERIENCE:

Confidential

Adobe SiteCatalyst Consultant

Responsibilities:

Worked on multiple web analytics projects involving end - end Adobe Analytics development, support, and testing and data analysis
Responsible for gathering and analyzing the business requirements and converting them into KBRs and KPIs.
Worked on implementing Tags using Tealium Tag Management on several pages.
Worked on end to end adobe analytics implementation using Adobe Dynamic Tag Management.
Involved in Tech Specs, Implementation, Validation, and Testing.
Managed all Omniture tagging requirements, debugging, reporting, and created weekly and monthly PPT reports for the management.
Implemented Omniture SiteCatalyst variable planning props, eVars and events.
Managed email list creation and segmentation using SQL.
Supported and assisted the development team in implementing the tags and integration with the Omniture Insight and Data ware house.
Involved in addressing the reporting needs of the business stakeholders.

Confidential

Selenium Tester

Responsibilities:

Participated in Requirement review meetings with Business and Project Managers
Developed and executed test plans, test scenarios, test procedures and test cases according to user requirements and analyzed each requirement and documented according to testing methodologies.
Expertise in Understanding and analyzing Test Requirements, Tracking changes and maintenance of Test Requirements.
Recorded and plays back test in Fire fox using Selenium IDE.
Performed various systems testing to validate the functional requirements of application like functional testing and regression testing using test script.
Well acquainted with all phases of SDLC and STLC.
Strong Experience in Automation Web Application Testing using Selenium WebDriver with Testing framework.
Strong experience in Selenium WebDriver Testing.
Well Versed with handling elements in Selenium WebDriver.
Executing Selenium test cases and reporting Defects.

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