Digital Product Manager Resume
SUMMARY:
- Product manager with an engineering/technical background, using data to create delightful user experiences and drive the business forward.
- Extensive experience in building and testing ecommerce and retail applications.
SKILL:
Core Skills: Product management and strategy, Product Roadmap, User Stories, User experience, User journeys, Wireframing, Competitor analysis and Market research, Agile development (Scrum and Kanban) QA, UAT.
Tools: Google Analytics, Adobe Analytics, JIRA, Confluence,Tealium, Optimizely, Dynamic Yield, SQL Server, Oracle, Trello, Figma, Balsamiq, Java, JavaScript, HTML, CSS, Charles proxy, Selenium, Maven, GIT, Jenkins, Quality Center, RabbitMQ/WebSphereMQ, Postman, SoapUI, WinSCP, Cyberduck, Licecap.
WORK EXPERIENCE:
Confidential
Digital Product Manager
Responsibilities:
- Led the checkout roadmap for North America sites (US and Canada) for different platforms i.e, web, mobile and apps.
- Discovered opportunities by collaborating with different stakeholders and translated them into welldefined user stories.
- Implemented features that led to significant reduction in production support and Helpdesk tickets.
- Worked closely with UX/UI for enhancing the user experience on site.
- Partnered with marketing on SEO initiatives and led the implementation of SEO recommendations/best practices from product perspective.
- Led the Afterpay (Payment in installments) integration.
Confidential, NY
Product Manager
Responsibilities:
- Led the checkout redesign where established the checkout strategy and increased conversion 15% by reducing friction with less steps, improved error handling, and adding features discovered through user testing.
- Led the integration with Bloomreach for optimized/enhanced internal site search experience which led to an increase in incremental revenue.
- Drove PayPal A/B test that was quickly rolled out to 100% and added +$2M topline revenue.
- Drove main navigation A/B test that informed subsequent navigational and design changes, leading to a 2% lift in overall purchase conversion and 4% lift in topline revenue.
- Led the launch of iOS app which resulted in twice the forecasted sales.
Quality Engineer
Confidential
Responsibilities:
- Solely responsible for leading testing and execution across a number of projects and initiatives at Confidential like Palette (which comprised of customized products), the launch of iOS app, numerous A/B tests, Internal Tools and an Interior Design Services solution that enables our designers to collaborate with clients digitally through concept sharing, messaging, and shopping lists.
- Involved in the complete testing life cycle - Test Analysis, Test Planning, Test Execution & Defect Tracking.
- Worked very closely with product, engineering, designers and various cross functional teams to ensure smooth testing and requirement definitions.
- Created comprehensive test cases and scenarios for Smoke, Functional, Integration, End to End and Regression testing for various projects and executed them.
- Responsible for testing webservices (XML/JSON) and integration with various third party applications e.g; CyberSource for Tax and Payment Authorizations, QAS for address validations etc.
Confidential, NY
Software Test Engineer-Technology
Responsibilities:
- Wrote Automation test scripts using Selenium for Component, Integration and Regression testing of Video Products for various platforms like Web, IOS, Android.
- Created test cases and scenarios for Unit, Functional, Integration, End to End testing.
- Verified ad endpoints/parameters and debugging using Charles web proxy.
- Created test scripts using Selenium WebDriver and executing test suites using TestNG.
- Logged defects in JIRA, prioritized them according to severity, discussed them with developers & performed necessary retesting once fixed.
Confidential, NY
Lead QA Analyst
Responsibilities:
- Led the integration effort to migrate legacy assets to ATG and testing of Nook Accounts sync with ATG.
- Led the Functional testing efforts of Manhattan products - CA (EOM), MIF, etc. and integration points with ATG website, message queues to other partner systems, etc.
- Extensively worked in End to End order processing flows in Manhattan (from Order import, Authorization, Allocation logic, Distribution Order logic to Invoicing and settlements).
- Extensive experience on different modules of Manhattan systems like Payment Transactions involving Authorization, Refunds, Settlements, Authorization reversals, balance check, etc., Settlements, Batch processingAppeasements, Promotions, Sourcing and Allocation, Distribution Order Management, Ship Confirmations and Return ASNs, Returns Management, Inventory management, Invoicing, Order Cancellations, Payment gateway Integrations.
- Used SOAP UI and REST client for testing Restful web services that were later to be integrated into the application. REST calls included POST/GET for content types XML and JSON. Ø Database backend testing using SQL and PL-SQL queries.
Senior QA Analyst
Confidential
Responsibilities:
- Involved in the complete testing life cycle - Test Analysis, Test Planning, Test Execution & Defect Tracking.
- Coordinated and led the test effort by interacting with various cross functional teams and users to ensure smooth testing.
- Created comprehensive test cases and scenarios for Unit, Functional, Integration, End to End and Regression testing.
- Performed extensive Functional testing, webservices testing (XML/JSON), Integration testing that included integration with third party systems as well as internal systems, System testing, UI testing, Regression testing, Database testing & end to end testing.
- End to end testing of various digital items purchase like EBooks, ENewspapers, Subscriptions
- (Annual/Monthly subscriptions purchase, renewal, & cancellations), Nook Apps involving various systems & business scenarios.
- Conducted web, mobile browser, apps testing for BN and ensuring the omnichannel experience.
Confidential
Quality Analyst
Responsibilities:
- Conducted all types of testing including Functional, GUI, System Integration, Regression and User Acceptance (UAT) testing.
- Extensively used SQL for database testing.