Search Marketing Specialist Resume Providence, RI - Hire IT People

↵

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Search Marketing Specialist

Confidential, Providence, RI

Responsibilities:

Managed and optimized the paid media channels utilizing Google and Bing Ads.
Developed, launched, and maintained search marketing strategies for both clients and my employer.
Compiled monthly reports to update clients on their company’s digital ads performance.
Demonstrated independence as a self-starter; trained myself to facilitate my responsibilities.

Digital Marketing Analyst

Confidential

Responsibilities:

Managed pay-per-click accounts on Google AdWords, Google Adwords Editor, Google Analytics, Bing Ads Editor, Bing Ads, DoubleClick Digital Marketing and other search platforms for a variety of websites.
Utilized successful bidding strategies and effectively managed keywords to significantly increase revenue on pay-per-click search engines.
Achieved target acquisitions and their volume goals utilizing CPA and CPL efficiency metrics.
Reported the performance of any tests conducted on pay-per-click campaigns.
Led YouTube marketing effort by selecting and incorporating targeted videos to maximize digital advertising.
Authorized to make decisions relative to eliminating underperforming ad copy/keywords and adding new content.
Applied my skills in SEO and SEM techniques and learned strategies to increase search engine visibility.
Performed keyword search, database entry of new ads, its written content, determined appropriate landing pages.
Worked closely and built personal relationships with Google and Bing Teams to optimize account performance.
Monitored and maintained keyword and product bids, quality score, budget caps and other account metrics.
Met and surpassed company goals while working in coordination with my team and other departments.
Analyzed web traffic flow, implemented adjustments to optimize web page performance.
Trained and supervised new employees and interns.