SUMMARY

• Over 7+ years of IT experience in all phases of Software Development Life Cycle (SDLC) which involves requirement gathering, analysis, design, development, implementation &post production support
• Business and data analyst with experience across diverse industries
• Collaborates with project sponsors to determine project scope and vision
• Gather customer requirements via workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods
• Identifies and establishes scope and parameters of requirements analysis on a project - by-project basis to define project impact, outcome criteria, and metrics
• Works with stakeholders and program team to prioritize collected requirements
• Researches, reviews, and analyzes the effectiveness and efficiency of existing requirements-gathering processes and develop strategies for enhancing or further leveraging these processes
• Participates in the QA of solutions to ensure features and functions have been enabled and optimized
• Analyzes and verifies requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards
• Develops and utilizes standard templates to accurately and concisely write requirements specifications
• Translates conceptual customer requirements into functional requirements in a clear manner that is comprehensible to developers/project team
• Creates process models, specifications, diagrams, and charts to provide direction to developers and/or the project team
• Develops and conduct peer reviews of the business requirements to ensure that requirement specifications are correctly interpreted
• Assists with the interpretation of customer requirements into feasible options, and communicating these back to the business stakeholders
• Manages and tracks the status of requirements throughout the project lifecycle; enforce and redefine as necessary
• Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood
• Perceptive and logical data analyst with the proven ability to communicate with both technical professionals and end users to identify and translate business requirements
• Experience driving data accuracy and integrity
• Experienced in developing control files to load various sales data into the system via SQL*Loader
• Hands-on experience on PL/SQL Stored proceduresand implemented them through the Stored Procedure transformation
• Involved in writingSQL scripts, stored procedures and functionsand debugging them
• Reporting experience on Tableau, Assembla and Google proprietary tools
• Experienced in Search Engine Optimization (SEO), Data Mining & Data Metrics
• Involved in providing Production support post go-live
• Strong knowledge on Agile (SCRUM), Waterfall Project Execution Methodologies
• Proven ability to build and lead teams of talented professionals to develop valuable process solutions to meet business objectives
• Strong in Analytical, Problem solving, Technical skills
• Highly self-motivated and has excellent communication and interpersonal skills
• Expert knowledge in working with Google Analytics, Google AdWords, Advanced and Microsoft Excel functions

PROFESSIONAL EXPERIENCE

Confidential, LA

Data Analyst/Ads Quality Evaluator

Responsibilities:

• Verified data integrity and accuracy
• Analyze and evaluate collected data using proprietary tools for Google AdSense and AdWords to ensure client's advertising policies and standards are upheld
• Classify linguistic data into topic and product categories/taxonomies to improve back-end taxonomies and their categorization of page,app,query and ad content.
• Work in-house with linguists, engineering teams at Confidential to improve precision and recall for the different markets by assisting with data collection and training predictive models
• Identified performance issues in existing data sources, targets and mappings by analyzing the data flow, evaluating transformations and tuned accordingly for better performance
• Worked with heterogeneous source to Extracted data from different data sources, XML and flat files
• Used SOQL & SOSL for data manipulation needs of the application using platform database objects.

Technical Skills: Google Analytics, Google AdWords, Excel, Data science research methods,Aristocrat

Confidential, San Jose, CA

Data Analyst

Responsibilities:

• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.
• Draft and manage print, online and social media communications designed to promote company brand, image and values. Create, curate, and manage all published content (images, video and written).
• Develop and manage online marketing campaigns for Squareggs, effectively driving brand awareness, engagement and traffic to social media pages. Develop relevant content topics to reach the company’s target customers.Monitor, listen and respond to users while cultivating leads and sales
• Researching, gathering and organizing information to achieve a strong visible social media presence and develop concepts with viral potential. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI).

Technical Skills: Data Mining, Data Metrics, Digital Marketing, Directing traffic, Mailchimp, Facebook Ads, Facebook Insights, Google Analytics, Keyword Analysis, Pay per Click, Personal Branding, SEO best practices, SEO, Twitter ads, Video editing, YouTube Editor

Confidential, Reston, Virginia

Data Analyst

Responsibilities:

• Analyzed business process and gathered core business requirements. Interacted with business analysts and end users.
• Researched and updated all required materials needed for firm and partners.
• Content research for the App
• Analyzed business requirements and worked closely with the various application teams and business teams to develop procedures that are consistent across all application and systems.
• Developed the control files to load various sales data into the system via SQL*Loader.
• Developed Unix Shell scripts for maintaining Files.
• Designed and created an Autosys job plan to schedule our processes.
• CreatedPL/SQL Stored proceduresand implemented them through the Stored Procedure transformation.
• Created Custom functions to make the code the reusable.
• Extensively used Try/Catch to handle exceptions and writing Scripting to automate the Job Process.
• Develop, test and implement break/fixchange tickets for maintenance.
• Involved in writing test cases, assisting Testing team in testing.
• Responsible for Data research, data mining
• Involved in writingSQL scripts, stored procedures and functionsand debugging them.
• Transformed project data requirements into project data models.
• Edited footage to create videos for multiple multimedia platforms.
• Managed the capturing and editing of video footage to monitor consistency.

Technical skills: Camtasia, SQL Loader, SEO, SQL, Data mining, Data research, Data metrics, SaaS

Confidential

Business Analyst

Responsibilities:

• Managed competing deadlines with efficiency.
• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
• Primarily responsible for gathering requirements for the design of Confidential Pvt. Ltd.
• Discussed marketing goals with clients to identify their needs and articulate them to the marketing team.
• Instrumental in designing the course materials as Subject Matter expert at Big Teacher.