Sr. Data Analyst - Digital Analytics and A/B Testing Resume - Hire IT People

SUMMARY:

Collaborate with stakeholders to develop clear and measurable business and testing objectives, and define test KPIs
Design, develop, and analyze A/B tests, multivariate testing, segment - based targeting, and behavioral targeting with cross-functional team involvement from product managers, designers, engineers, and marketers
Design experiments to measure the impact of new or updated product recommendations, campaigns, content, features, and digital experiences at large.
Analyze data generated by experiments and present findings to stakeholders in a clear and concise format for decision making; Create visualizations to communicate the results of statistical tests and analysis to stakeholders.
Create test roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting; develop a Testing Calendar
Participate in hypothesis generation and validation process and clearly validate opportunities and recommend actions that can have positive improvements to user experience and financials
Develop scalable tools and techniques to evaluate experiment data and report results.
Demonstrate ownership of data integrity; Ensure that it supports the analyses and recommendations being proposed
Work closely with developers and Customer Experience teams to validate and maintain analytics and reporting for digital channels
Work with key stakeholders to integrate analytics requirements, and updates into production cycles
Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
Participate in developing requirements for and the implementation of necessary analytics development in order to properly and accurately report on relevant KPIs
Support a data-driven culture by educating the organization on everyday uses of data as a resource
Stay apprised of best practices in analysis, testing and optimization; utilizing them in your work and disseminating them across the organization
Bachelors or Master’s Degree required. Emphasis in Computer Science, Business Administration, Statistics, Information Science, Web Analytics or related field preferred
5+ years of experience leading Web/Digital Analytics and Optimization teams - driving conversion rates, campaign lifts, and other business KPIs
Expert knowledge of Adobe Marketing Cloud technologies - specifically DTM, Adobe Analytics, Adobe Test and Target and Adobe Audience Manager
Understanding of online measurement and analytics, with the ability to provide meaningful and actionable insights and analysis.
Strong mathematical or statistical background. Demonstrated knowledge of multivariate statistical and modeling techniques
Very strong knowledge and appreciation for both technology as well as business
Proven knowledge of web standards and cross-browser compatibility issues
Extensive experience taking design comps and translating them into their web-based equivalents.
Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines; manage work in a fast-paced, and sometimes ambiguous environment
Proven history of self-direction, creativity, and ability to meet deadlines.
High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through
Team leadership and employee development experience required
The candidate must be able to communicate with others in a simple, clear, and understandable manner. Must also have the ability to read and interpret all forms of communication. The ability to write reports for management and professional correspondence, as well as to speak effectively before peers, management, customers, and other associates of the organization is required.

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Sr. Data Analyst - Digital Analytics And A/b Testing Resume

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