SUMMARY

• 6 years of IT experience as a Business Analyst in deployment of web - based, Client-Server applications, developing business processes and system solutions for the domains of e-commerce, online advertisement and marketing, and web analytics Industries for various projects from conceptualization to implementation.
• Exposure in Business Process Analysis, design, development, testing, and data integration coupled with strong understanding of various SDLC methodologies (Agile, Waterfall, RUP), Project life Cycle, Project Management, Test management, Data Analysis and the translation of Business Processes to System Functions.
• Expert in SEO website optimization and conducting online marketing campaigns using Google AdWords, Microsoft Ad Center, Facebook, LinkedIn Ads and StumBleupon Paid Discovery.
• Expertise in different payment gateways (PayPal, Authorize.net) for E-commerce project.
• A skilled manager in summarizing, analyzing, and reporting the requirements into Business Requirements Document (BRD), Functional Specifications Document (FSD), Nonfunctional Requirements Document and Use Cases Specifications.
• Excellent experience using various SDLC methodologies such as: Agile, Rational Unified Process (RUP), and Waterfall Methodologies.
• Experience in both manual and User Acceptance Testing (UAT). Hands on experience in reviewing Test Cases, Test Scripts using QC
• Experience working with cross functional teams like IT, business, marketing, finance, human resource and multiple business vendors.
• Expert at conducting interviews with SMEs and Stakeholders to get a better understanding of client business processes and gather business requirements, and translate business needs into data and process flows.
• Experience in Requirement Analysis, JAD sessions, Running Scrum Meetings, Sprint review, Business and Systems reviews and working sessions to communicate with the team and to ensure the understanding of the requirements and system design.
• Expert in SEO website optimization, Ecommerce Logistics ( Confidential Channel) and conducting online marketing campaigns using Microsoft Ad Center, Google Analytics, Facebook and LinkedIn Ads.
• Experienced in capturing Business Models and Requirements withUMLartifacts using tools like MS Visio and Rational Rose.
• Expert inTest driven development & testing methodologiesfor performing UAT, System Integration testing (SIT),BusinessAcceptance Testing (BAT) and documenting test results. Participated with QA team in different phases of testing such asSystem testing, Functional testing, Regression testing and Integration testingto ensure the accuracy of requirement specifications and overall quality assurance.
• Experience in leading a project team, delegating work efficiently and managing resources to ensure the project goals with less cost

TECHNICAL SKILLS

Project Management Tools: Requirements Gathering, Business Requirements, Business Processes Research, Analysis, Documentation, Use Cases, Interviews, Prototypes, JAD Sessions, Six Sigma,Waterfall, Agile Scrum, MS Access, MS SQL Server, Oracle, Adobe Photoshop, Adobe Online Marketing Suite, Operating Systems Windows, UNIX.

Languages: SQL, R-Console, Java (Eclipse), PL/SQL

Database: Server 2008/2008R2/2012, Oracle 10i/11g, Microsoft Access, SQL

Data Mining/Reporting Tool: SQL, Crystal Reports, SSRS, TOAD, Oracle Financial Analyzer, TIBCO Spotfire, Tableau, Erwin Data Modeler.

Office Applications: MS Office Suite, MS Visio

PROFESSIONAL EXPERIENCE

Confidential, NYC

Sr. Business Analyst

Responsibilities:

• Followed a systematic approach to producing, organizing, and documenting requirements of the system.
• Conducted interviews with stakeholder's to collect requirements and business process information.
• Created the Business Requirement Specifications and helped convert them to system functionality documents.
• Prepared use cases for structure of shopping cart.
• Created Use Case diagrams, Behavior Diagrams, Sequence Diagrams based on UML methodology using MS Visio.
• Using ATG platform worked on search options so that shoppers could quickly and efficiently navigate the website.
• Upgraded web site engine by managing resources and responsible for installing new software version to increase site uptime by 3%.
• Created Physical Inventory process for retail stores, consisted of data integration and inventory processes with third party vendor
• Working with development team to continually articulate requirements, and troubleshooting production issues, applications, data analysis, data mapping and QA report testing.
• Assisted developers by creating use cases and test cases to add new features to the website e.g. shopping and check out process, order processing and fulfillment.
• Involved in data analysis and generated reports with Business objects.
• Enhanced search options so that shoppers could quickly and efficiently navigate the website.
• Generated and analyzed reports for the ecommerce tracking and product goals
• Using Google Analytics generated reports about website traffic and traffic sources.
• Analyzed visitors' behavior on the website and optimized it for better results.
• Worked closely with developers and facilitated the sprint review meeting to review the completed work and presented it to the stakeholders.
• Worked on the development and changes to the look and feel of the web application and performed user acceptance testing (UAT) for errors and System Testing.

Environment: Oracle ATG platform, Google Analytics, Windows, MS Office, Rational rose, MS Visio, Agile Scrum, SQL, HTML, XML, UML.

Confidential, New York, NY

Senior Business Analyst

Responsibilities:

• Managed website content by using various modules in ATG commerce platform to create better customer experience.
• Gathered business requirement for content management, user management and segmentation to help keep the sales flowing on ATG Ecommerce.
• Documented and analyzed business requirement to create a multiple payment types such as; credit card, and pay pal based.
• Created document to manage user profiles and to create organizations and roles using ATG Business Control Center.
• Maintained system documentation and updated training/onboarding materials.
• Created document to develop SEO strategies, to implement and monitor campaigns.
• Maintained SEO guidelines and integrity on customer website.
• Created document for web analytics implementation, tagging and testing.
• Used Responses to manage marketing campaigns across digital channels like social media, Email and Mobile device.
• Used Scaled Agile Framework to describe the working progress of the project.
• Gathered business requirements, analyzed, and reported the requirements using requirement workshops, JAD session, Brainstorm, interview, Document Analysis/Workflow and Storyboard.
• Prepared user stories, process flow, and wireframe documentation that helped developers and quality assurance engineers work more efficiently.
• Created document for google AdWords promotions such as; discounts, voucher codes.
• Created document to access control measures
• Created document for Pay per Click (PPC) into the online marketing to attract customers that are ready to purchase an item.
• Worked hand in hand with management team to monitor data management to keep accurate product, contract, pricing and invoicing information.
• Created ER diagram, data mapping and logical data modeling.
• Attended Scrum meetings, Participated in sprint planning and estimation meeting as well as other Agile Scrum practices.
• Assisted QA team to evaluate test plan and test cases and manually tested the application.
• Coordinated system integration testing, UAT (User Acceptance Testing) and helped in creating training manual for the new application.

Environment: ATG, Responsys, MS Access, MS Visio, MS Office, MS Word, MS Power point, Google AdWords, Gap analysis, JAD sessions, Adobe Omniture Analytics, SSRS, SSIS, Teradata, Agile.

Confidential, NY

Ecommerce Business Analyst

Responsibilities:

• Worked with the agile team to create high level approach/design for solutions.
• Defined detailed business requirements by gathering input from vested business and technical parties to create a PRD and user stories using Excel Sheets.
• Prioritized user stories from product backlogs and helped generate sprint backlogs with Excel.
• As a Scrum Master, communicated challenges and issues as appropriate to the Stakeholders Planned and worked with the online marketing team to develop Direct-to-Consumer Initiatives.
• Conducted day to day operations and managed team communication effectively by using Lotus Notes 8.5
• Understood and assisted with merchandising and marketing tools such as Content Management, Promotions Engine, Search, and Data Feeds.
• Generated analysis of product productivity based on position within site, produce reports on position productivity.
• Developed specifications for reporting of ecommerce conversions, engaged visitors, readers, calls of actions, bounce rate, social engagement tracking and email tracking based on Google Analytics
• Participated and assisted with the test teams in deliverable testing and quality assurance review to ensure that all the business requirements have been satisfied.
• Worked with the marketing team to test positions and strategies for driving increases in specific product or category sales.
• Assisted in creating weekly KPI reports.
• Helped create analysis of within site search productivity and make recommendations on improvements which can drive sales increases.
• Assisted in creating weekly checkout funnel analysis to identify opportunities and obstacles to the checkout process.
• Generated cross-sell/up-sell analysis with the marketing team to identify selling opportunities.
• Excellent at conducting A/B and multi-variant testing to improve site performance.
• Helped in providing sales, margin and ROI analysis for proposed direct-to-consumer initiatives, and productivity of online destinations and merchandise positions.
• Ensured that the business is prepared to use and exploit solutions once delivered.
• Provided input to IT project plans in areas of high level requirements, approach to testing and release/ implementation planning.

Environment: Rally, MS Visio, Test Director, MS Project, e-Procurement services, s-FTP file servers, and XML messages, Enterprise Resource Planning, SalesForce.com, WebSphere Commerce, Google Analytics, UML, HTML, MS Office suite, Rational Rose, Rational ClearQuest.

Confidential, Atlanta, GA

Ecommerce Business Analyst / Quality Analyst

Responsibilities:

• Managing the business requirements by facilitating, gathering, documenting, validating, prioritizing and establishing baseline business requirements
• Served as liaison between business customers and IT development teams.
• Elicited business customer requirements through individual interviews, small group sessions with remote participants, and large workshop events.
• Assisted in the definition and documentation of business workflows and use cases utilizing Microsoft Visio for process flowcharting.
• Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards.
• Facilitated process models, specifications, diagrammatic representation, and charts to provide direction to developers.
• Translated user requirements into functional requirements in a clear manner that is comprehensible to developers/project team.
• Engaged with Product analysis for gathering user requirements through workshops, questionnaires with respective stakeholders, site visits, use case scenarios, and other methods

Environment: MS-Office, Drupal, RUP, SDLC, Use Cases, Quality Center, HTTP.

Confidential

Jr Business Analyst

Responsibilities:

• Corresponded with marketing department to fully understand the nature of the data and issues involved with profitability analysis.
• Created input forms for data entry team to update archived catalog information.
• Used external tables to load data into the table from flat files.
• Evaluated the profitability results by product exposure and sales by generating reports using SalesForce.com.
• Identified and engage all key stakeholders, contributors and business and technical resources that participated in the analysis and ensured that contributors had correct information.
• Assisted in the day-to-day oversight of data integrity to ensure proper outcomes.
• Designed and developed database tables

Environment: Windows, MS Visio, MS Office suit