Director of Communications & Branding Resume

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Confidential

Director of Communications & Branding

Responsibilities:

Re-designed company brand & website (SSL certified site)
Salesforce Administrator: Created a custom Salesforce CRM instance for the marketing team. Integrated the CRM with existing agency management systems & new email communications system
Marketo Administrator: Purchased & integrated a new marketing automation system with Salesforce instance. Added tracking code to website for tracking attribution
Manage the company’s marketing department & advertising budgets
Designed and produced all company advertising & created new publications calendar for managing deadlines & ad specs. Oversee national advertising campaigns in various industry publications
Designed custom video marketing platform for company vlog & socialmedia. Added video player & content to website for SEO and custom branding
Manager email communications, write pressreleases, copyrighting for all corporate communications
Graphic design
Hire, manage all Consultants, Vendors or Contractors utilized for various marketing projects
Manage all technology-related projects for the company & oversee IT support/IT vendor relationships
Marketing & technology training for internal staff. Conducted Salesforce training for sales team
Industry Relations

Confidential

Director of Industry Relations

Responsibilities:

Taught quarterly digital marketing classes for agency members (continuing education approved)
Wrote and published several newsletters & blog for the association

Confidential

Director of Education

Responsibilities:

Managed the Education department for Confidential
Planned and managed over 150 CE classes per year for the association
Hired all instructors, planned curriculum, and implemented marketing for all CE classes offered by the association
Taught social media marketing classes for agency members/agency principals