PROFESSIONAL SUMMARY

Result-driven executive with clear business vision and technical acumen to leverage technology and data to propel organization strategy. Proven strategic and tactical execution in diverse disciplines - data science, analytics, enterprise architecture, and digital marketing to influence business directions. Leverage data science for predictive analytics - machine learning, recommenders, personalization, social insight, and graph science while executing analytics to draw actionable insights cross domains marketing, ads, sales, consumers, products, and contents. Build data platform - big data, EDW, BI to enable analytics cross channels mobile, social, games, connected car.Effectively implemented enterprise systems - CRM, ERP, Financials, SCM as analytics bedrocks. Developed process, data, and semantic models, taxonomy, and ontology cross verticals -- entertainment, healthcare, software, financials, energy, aerospace. Proven leadership in building highly productive cross-functional engineer, data science, and UX teams to execute analytics and technical initiatives to achieve business goals. Efficiently applied agile product/project management and software development methodologies to deliver reliable and scalable technology with the most timely, cost effective and quality standards.

PROFESSIONAL EXPERIENCE

Confidential

Systems Development

Develop big data analytics cloud platform and execute analytics for population health. Lay out strategy, framework, and roadmap -- value proposition, business goals, technical architecture, dimensional models. Provide analytics consulting practice to healthcare providers - practice management analytics, KPIs, DW/BI, data marts, reports/dashboards, Scrum.

• Healthcare analytics practice management, EMR, clinical, non-clinical, rev cycle, operational, A/B and MVT.
• Machine learning -- recommenders, personalization, segmentation, clustering, linear/logistic regression, classification, neural networks.
• Data architecture to aggregate 3600-view of constituent preferences demo/social/geo/interest/psychograph.
• Big data analytics platform Hadoop MapReduce, Hbase, Hive , EDW Vertica, Oracle , BI Business Objects, Tableau, Qlikview .

Confidential

Head of Analytics

Built data platform and executed analytics for Aha Radio mobile app and connected-car. Defined strategy, roadmap, and framework to optimize user acquisition, retention, engagement, monetization, and operations. Responsible for product/project management, technical development, and vendor management with onsite and offshore teams. Spearheaded Analytics as a Service to auto OEMs and partners.

• Performed analytics to drive marketing, ads, biz dev, contents, and product recommenders, segmentation, taxonomy.
• Mobile analytics stickiness, downloads, registers, DAU, MAU, listen time, location, time, OS, device, OEMs, partners, ad networks.
• Web analytics -- UU, AU, visits, PV, TOS, SEM/SEO, SMM/SMO.
• Built analytics cloud platform - AWS, PostgreSQL DW, Pentaho BI, star schema, metrics, and dashboards/reports.

Confidential

Sr. Director Analytics

Performed analytics and built data platform to drive marketing, biz dev, and finance to propel e-textbooks ecommerce - B2C, B2B, and B2B2C. Developed analytics strategy, roadmap, and framework to optimize ROI for marketing, ads, and biz dev.

• Executed analytics to drive user acquisition, engagement, and conversion across channels - web, social, mobile, email, affiliates, PR, communications, consumer sentiment, including funnel analysis, forecasting, marketing mix model, attribution model.
• Developed analytics platform MS SQL Server DW/BI, metrics, reports.
• Managed Netsuite ERP and Salesforce.com implementation.

Confidential

Manager Web Analytics BI

Managed web analytics/BI for Myspace to drive actionable insights for strategic and tactical decisions to revenue generation across verticals - music, games, movies, TV, video, contents, activity stream, search/recommendations, ads, and marketing. Responsible for product/project management and technical development cross functional teams EDW, BI, Analytics, UX.

• Predictive analytics to drive user acquisition, engagement, and return behavioral targeting, recommenders, clustering, regression.
• Web analytics unique users, visits, page views, TOS, frequency, abandonment, bounce rate, traversal, curators, virality/K-factor.
• Mobile analytics - UU, sessions, TOS, install/uninstall, section views, actions, carrier, device, OS.
• Social games analytics funnel analysis, micro-transactions, virtual economy tuning, revenue tracking:
• Acquisition: UAC, LTV, ULT, K-factor, LTNV, viral messages, influencers, CPC, CPI, CTR, CVR.
• Retention: DAU, MAU, stickiness, retention rate/cost, sessions, session/game time, EED, XED.
• Monetization: ARPU, ARPPU, PU , distribution, ad, cross-promotion, optimization.
• Mafia Resurrection, Desert Blitz, Gangster War, Mobsters, Ninja Saga, Jungle Jewels, etc.
• Analytics platform MS SQL Server Teradata Aster Ncluster EDW, Microstrategy BI, A/B and MVT.

Confidential

Account Director Pro Bono

Directed website development for non-profit organizations. Led team of project manager, marketing manager, copy writer, UX developer, and photographer. Managed grant approval, recruiting, client engagement, product requirements, development, and delivery. Sample clients included Beverly Hospital Foundation and Comprehensive Community Health Centers.Provided strategic and tactical leadership to Engineering, Product Management, PMO, and Professional Services. Spearheaded technology/business initiatives contributing to over 100 y-o-y revenue growth.

• Implemented healthcare IT Electronic Medical Records, Medical Practice Management
• Developed EDW/BI, CRM, ERP, Financials, and SCM
• Built PMO adopting PMP and Scrum agile approaches- improved SDLC over 40 .

Confidential

Systems Development

Provided leadership to high-performance engineering teams including credit card application, underwriting, collections, and customer services/call center. Executed technology initiatives contributing to over 30 revenue growth and 20 cost reduction.

• Built custom risk score model - lifted credit risk score by 50 leveraging factor/cluster/regression analysis
• Developed Oracle DW/BI for credit risk, marketing, and financial analytics
• Implemented Oracle Financials to replace QuickBooks - streamlined processes 30
• Managed development of customer services call center in C , .NET, and Oracle 9i to replace FoxPro legacy

Sr. Development Manager

Managed data modeling, DB, and UI teams in Platform Technology Division. Successfully built mission-critical systems -- Automated Software Porting, Product Planning, Product Development Tracking, and Reference Data Store.

Sr. Engagement Leader

Assumed lead role in providing consulting services to PG E, Bank of America, and Bergen Brunswig. Developed process and data architectures, UI, and enterprise software. Managed projects, user requirements, and software development.

TECHNICAL SUMMARY