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Public Relations Manager Resume

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Atlanta, GA

OBJECTIVE
To obtain a challenging senior position in the public relations environment in which I can utilize my proven communication, organizational and leadership skills.

EDUCATION

B.B.A., Marketing - Confidential - Atlanta, GA - 2003

SKILLS Expert in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access), Bacon’s Media Software, Video production and editing, Internet, AC Nielson Data and Adobe Photoshop

WORK EXPERIENCE

5/2009 – 12/2009 Public Relations Consultant for Coca- Confidential – Atlanta, GA

  • Managed the daily operations for the project
  • Acquired media placements with local and national media outlets
  • Wrote key client documents, including releases, backgrounders, and memos
  • Developed and implement strategic communication plans
  • Developed key messages and overall project objective
  • Managed the project timeline
  • Conducted media training with spokespeople
  • Developed and organize the press kits

2/2007 – 2/2009 Senior Account Executive for Corporate Communications – Confidential - Atlanta, GA

  • Wrote key client documents, including releases, backgrounders, and memos
  • Acquired media placements in trade, local and national newspapers and publications
  • Reviewed vendor invoices for payment based on client budget
  • Developed ad copy and graphics for client advertisement placement
  • Managed graphic development and communicated needs to the printers
  • Worked with Adobe Photoshop and Illustrator to complete client projects
  • Produced promotional video for internal client distribution
  • Distributed client videos to several news stations
  • Developed budget and program planning
  • Initiated ideas and appropriately delegate work to interns and assistant account executives

5/2004 – 2/2007 Public Relations Manager – Confidential - Atlanta, GA

  • Managed a group of eight Public Relations Coordinators
  • Arranged and executed media opportunities for Senior Level military officers
  • Pitched breaking news stories to national and international news networks, like CNN, Fox News and MSNBC
  • Traveled to multiple local news stations and national networks to build and maintain working relationships
  • Organized the participation in multiple conferences and trade shows
  • Worked with Adobe Photoshop and Illustrator to complete client projects
  • Coordinated satellite media tours both domestic and international
  • Designed all marketing press materials
  • Arranged live interviews between U.S. Army officials and media outlets
  • Organized and implemented a “lunch and learn” session with heads of media organizations in Atlanta

9/2003 – 5/2004 Account Executive – Confidential - Atlanta, GA

  • Created and designed marketing materials for prospect clients
  • Maintained the commercial real estate listings
  • Drove the Atlanta commercial real estate market and maintain an accurate database of listings

7/2001 – 9/2003 Sales Representative - Confidential - Alpharetta, GA

  • Developed effective marketing plans for email promotions and programs
  • Created and performed surveys to measure the development of the company
  • Managed a team of salesmen to find and communicate with other businesses for new business opportunities

12/2000 – 4/2001 Marketing Assistant - Confidential - Norcross, GA

  • Marketed the resume of consultants to other companies to get them placed in a position
  • Developed weekly reports to show the progress of the company
  • Created and maintained professional contacts with other companies

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