Public Relations Manager Resume
Atlanta, GA
OBJECTIVE
To obtain a challenging senior position in the public relations environment in which I can utilize my proven communication, organizational and leadership skills.
EDUCATION
B.B.A., Marketing - Confidential - Atlanta, GA - 2003
SKILLS Expert in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access), Bacon’s Media Software, Video production and editing, Internet, AC Nielson Data and Adobe Photoshop
WORK EXPERIENCE
5/2009 – 12/2009 Public Relations Consultant for Coca- Confidential – Atlanta, GA
- Managed the daily operations for the project
- Acquired media placements with local and national media outlets
- Wrote key client documents, including releases, backgrounders, and memos
- Developed and implement strategic communication plans
- Developed key messages and overall project objective
- Managed the project timeline
- Conducted media training with spokespeople
- Developed and organize the press kits
2/2007 – 2/2009 Senior Account Executive for Corporate Communications – Confidential - Atlanta, GA
- Wrote key client documents, including releases, backgrounders, and memos
- Acquired media placements in trade, local and national newspapers and publications
- Reviewed vendor invoices for payment based on client budget
- Developed ad copy and graphics for client advertisement placement
- Managed graphic development and communicated needs to the printers
- Worked with Adobe Photoshop and Illustrator to complete client projects
- Produced promotional video for internal client distribution
- Distributed client videos to several news stations
- Developed budget and program planning
- Initiated ideas and appropriately delegate work to interns and assistant account executives
5/2004 – 2/2007 Public Relations Manager – Confidential - Atlanta, GA
- Managed a group of eight Public Relations Coordinators
- Arranged and executed media opportunities for Senior Level military officers
- Pitched breaking news stories to national and international news networks, like CNN, Fox News and MSNBC
- Traveled to multiple local news stations and national networks to build and maintain working relationships
- Organized the participation in multiple conferences and trade shows
- Worked with Adobe Photoshop and Illustrator to complete client projects
- Coordinated satellite media tours both domestic and international
- Designed all marketing press materials
- Arranged live interviews between U.S. Army officials and media outlets
- Organized and implemented a “lunch and learn” session with heads of media organizations in Atlanta
9/2003 – 5/2004 Account Executive – Confidential - Atlanta, GA
- Created and designed marketing materials for prospect clients
- Maintained the commercial real estate listings
- Drove the Atlanta commercial real estate market and maintain an accurate database of listings
7/2001 – 9/2003 Sales Representative - Confidential - Alpharetta, GA
- Developed effective marketing plans for email promotions and programs
- Created and performed surveys to measure the development of the company
- Managed a team of salesmen to find and communicate with other businesses for new business opportunities
12/2000 – 4/2001 Marketing Assistant - Confidential - Norcross, GA
- Marketed the resume of consultants to other companies to get them placed in a position
- Developed weekly reports to show the progress of the company
- Created and maintained professional contacts with other companies