Marketing Automation Specialist Resume

SUMMARY:

Marketo Certified Expert
Google Analytics and Google AdWords Mobile Certified
Built, tested, and launched 73 Marketo programs, including drip nurture, batch and trigger campaigns.
Six years experience in development and training of operational standards, process documentation, and instructional materials.

TECHNICAL SKILLS:

Microsoft Office Suite HTML Adobe Photoshop Adobe InDesign Adobe Premier

W ORK EXPERIENCE:

Confidential

Marketing Automation Specialist

Responsibilities:

Increased lead capture by 7% and engagement by 12% through introduction of market research campaign strategies and utilizing analytics to advance targeting tactics.
Oversee database of over 120,000 lead - ensure database cleanliness and consistency leveraging tools in Marketo, Netsuite, Muv and other third-party platforms.
Manage aspects of the Marketo instance and its CRM integration including email and landing page development, testing, database management, analytics, and optimization.
Identify marketing requirements and implement new functionality while adhering to marketing, automation and CRM best practices.

Confidential

Lead Generation Coordinator

Responsibilities:

Oversaw quality and fulfillment of three separate lead gen marketing campaign divisions; totaling 67 marketing pieces.
Increased and maintained project deadline completion and delivery to 100%.
Facilitated implementation of inventory tracking system, increasing accuracy and decreasing departmental spending by 9%.